Despite triumphing over its competitors and hosting over 5 million people on its network‚ LinkedIn has little revenue to show for its success or to sustain long-term operations. CEO Reid Hoffman and Vice President of Marketing Konstantin Guericke must decide on and implement a plan that will be effective in generating revenue by October 2006 to ensure success in its next round of venture-capital funding. They can either introduce a bundle of eight services for a monthly charge of $15 while maintaining
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LinkedIn is a social networking site (SNS) that can be used by anyone; however‚ it is primarily used by professionals‚ recent college graduates‚ and businesses. There are many differences that distinguish LinkedIn from other social networking sites‚ such as‚ Facebook and Twitter. For example‚ age and economic demographics differ from LinkedIn users‚ as compared to Facebook users. I personally use Facebook and Twitter for fun and entertainment; LinkedIn on the other hand is used more for making
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LinkedIn Case Analysis Executive Summary LinkedIn Corporation went public on the New York Stock Exchange on May 18th‚ 2011. The Initial Public Offering documents listed the stock at $45 per share. It started trading the next day at an opening price of $83.20‚ peaked at $122.70‚ and closed at $94.25. This was an increase of 109.44% over the IPO price. Almost two years later‚ the stock has had its low points‚ but still its market price remains well above the value calculated by many analysts
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The development of social media becomes more frequent in various parts of the world. It makes the field of public relations experience changes both in the field of theory and practice. The changes are not directly caused by the presence of social media‚ but social media offers many opportunities for public relations practitioners to interact with the public through the adaptation of technology and integrate it into their daily activities (Curtis‚ 2010) Social media is defined as the democratization
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Social Mention Social media is serves as an outlet for public relations practitioners to provide around the clock management for clients and publics. Cites like Facebook‚ Twitter and LinkedIn are just a few of the social media tools that are used to maintain relationships with publics and build brand names. The hassle of managing a variety of social media pages has produced the need for social media management tools. Social media management tools available are used to help further manage social
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PR 350: International Public Relations Academic Essay Table of Contents  Question 3 1. Introduction 4 2. Definition of Ethics 5 3. Should ethical behaviour differ from country to country? 8 4. How can public relations practitioners an international company ’s ethical behaviour? 11 5. Conclusion 13 6. References 14 Question Ethics and public relations some might say it is an oxymoron. What is your definition of ethics
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Mabulana Student Number: 13006850 Lecturer: A3 Human “Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public‚ investors‚ partners‚ employees‚ and other stakeholders to
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Professional LinkedIn Profile 1. Update a Detailed profile Past education‚ work experience‚ skills and profile picture (like on a resume) Temporarily Turn Off Activity Broadcast while updating old information Professional LinkedIn Profile 2. Add a professional Summary - Concise‚ confident about your goals and qualifications Highlight Strengths‚ Skills‚ Achievements‚ past Accomplishments‚ current Projects - Use keywords “business development manager”‚ “marketing” help your LinkedIn profile
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Public Relations and Professionalism The public relations image and professionalism of the private security industry are of grave importance. They must have a very professional image and act very professionally as well. They must follow all guidelines and procedures as they are instructed to so they do not make people turn away from law enforcement or public relations. Having public relations allows the police to have extra eyes at all times which helps them do their job better and more efficiently
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presentation of it upon television‚ radio‚ Internet or stage that is not paid for by the sponsor. Publicity is gaining public visibility or awareness for a product‚ service or your company via the media. It is the publicist that carries out publicity‚ while PR is the strategic management function that helps an organization communicate‚ establish and maintain communication with the public. This can be done internally‚ without the use of media. Publicist:
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