305 - Public Relations Winter 2006 CRN# 15434 – TTH 8:15-10:25 a.m. – AE 105 Professor: Donna Simmons‚ Ph.D. Tele: 661-654-6232 E-Mail: dsimmons2@csub.edu Office: BDC 224 Office Hours: T&TH 10:30-1:00 p.m. or by appointment Course Website: www.csub.edu/~dsimmons2 Description The goal of this course is to provide you with an understanding of the nature of the profession and practice of public relations. This course covers (1) the development and history of the public relations
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approved a proposal by Shell UK for deep sea disposal of the 14‚500 tone‚ 463ft Brent Spar oil storage and loading buoy in the north Atlantic. There followed a sustained‚ highly publicized campaign by Greenpeace‚ backed by European governments and public‚ which included occupation of the oil platform by Greenpeace activists. The incident proved to be a turning point in the history and laid behind many learning:- 1. A well–organised consumer boycott can hurt companies. The response must be that
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| | |MKT/438 Version 7 | | |Public Relations | | |Schedule:12/17/2012 - 02/11/2013 | |
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SUMMARY REFLECTION v 1 1 1 2 2 3 4 4 5 5 TOPIC II: PUBLIC RELATIONS SPECIFIC OUTCOMES KEY CONCEPTS 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 2.11 2.12 INTRODUCTION DEFINING PUBLIC RELATIONS THE ROLE AND PURPOSE OF PUBLIC RELATIONS CORPORATE IMAGE SUCCESSFUL PUBLIC RELATIONS PUBLIC RELATIONS AND COMMUNICATION THE PUBLIC RELATIONS PROCESS INSTRUMENTS OF PUBLIC RELATIONS MEDIA FOR CONVEYING PUBLIC RELATIONS MESSAGES INTERACTION OF THE PUBLIC RELATIONS FUNCTION AND OTHER BUSINESS FUNCTIONS SUMMARY REFLECTION
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an organisation uses a monetary method of non-personal presentation to help get their ideas of goods and services to the public/target audience‚ this is usually done with the help of an identified sponsor 2. PR (Public relations) - this is when an organisation normally uses a famous person or icon to help keep at theme going to help build up a relationship and intrigue the public. 3. Sales promotions- sales promotions are when an organisation uses things such as deals such as BOGOF (buy one get
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What is PR? Throughout the years Public Relations has been used as a tool to convey a message‚ to communicate and in some cases used to skew the public opinion either favorably or not towards a cause‚ organization or person. For some practitioner’s‚ public relations is a vital tool of adjustment‚ interpretation and integration between individuals‚ groups and society (Edward Bernays). Social psychologist‚ Edward Bernays looked at the way that as a PR practitioner you have the ability to influence
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Why is Competitive Intelligence important to Public Affairs function? The job of public affairs professionals is they provide communications counsel to the
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"Is PR Practice a Job‚ a Career or a Profession?" Aiko Castro‚ COM43 Before defining whether Public Relations practice is a job‚ a career or a profession‚ let us differentiate these terms first. Based on the Merriam-Webster Dictionary‚ a job is a casual or an occasional work undertaken at a specified amount of time; on the other hand‚ a career is an occupation undertaken for a significant period with opportunities for progress; and a profession is defined as an occupation that requires special
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effectineness of pr THE ROLE AND EFFECTIVENESS OF PUBLIC RELATIONS IN AN INTEGRATED MARKETING COMMUNICATIONS PROGRAM by SHIRLEY V. JOHNSON Thesis Advisor Patricia P. Kuchon‚ Ph.D. Submitted in partial fulfillment of the requirements for the Master of Arts in Corporate & Public Communications Seton Hall University 2005 ACKNOWLEDGEMENTS First‚ I would like to give praise to God for blessing me. With His guidance in my life‚ I was able to stumble upon a wonderful school
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type of message the airline can use is a travel lifestyle type of advertisement. Corporations travel departments (TDs) -Would be harder to reach these corporations. It would be more cost-effective to use other forms of communication. Public
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