I believe that the widespread unhappiness over the public transport was due to operational issues that were further worsened by public relations lapses. I’ll be sharing some rumours that I heard which may make sense of why there have been track faults. I apologize if it may not be true but my purpose is to share my knowledge of the situation. It was said that there were many changes after Ex-CEO Saw Phaik Hwa took over. She focused on the financial potential of SMRT and that was why there were
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becoming less and less susceptible to traditional advertisements such as commercials‚ branding‚ billboards‚ and newspaper or magazine ads. For these reasons and the recession‚ advertising firms searched for newer and cheaper ways to advertise to the public. However‚ this non-traditional way of advertising brings about questions of ethics due to the invasiveness and harm it can cause. The purpose of this paper is to analyze the ethics of non-traditional marketing by advertisers. This will be achieved
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What does proactive planning mean? Proactive planning means planning ahead in advance‚ primarily in order to handle unforeseen events and risks in the future in a better manner. In today’s dynamic and fast paced world‚ companies need to plan in advance so that they can face sudden risks and unforeseen events and ups and downs with comfort and thus‚ do not get trapped or negatively affected by such risks and unforeseen events. Proactive planning allows the organizations to gear up for future events
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This creates a problem in that Global has not included the union in their discussions. This could have legal ramifications as well as create morale issues within the company. The leadership team must communicate these changes to the employees and public in a positive manner to avoid negative publicity and the loss of valued employees. Global management needs to identify the issues that need resolving and systematically put a plan together to eliminate the risks associated with their current proposal
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Promotion of Colgate-Palmolive Promotion is a communication means the merits of the product and persuade customers to buy it . Promotion has following four distinct elements. Personal selling ‚ Advertising ‚ Sales Promotion‚and Public relations which can be used as such or can be used in combination to promote the product . ADVERTISEMENT Colgate primarily used advertisements as its main promotion strategies. Its different products which are designed for different segments are targeted to the
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Date: May 25‚ 2013 To: Bertrand Green‚ CEO From: Name‚ Director of Public Relations Subject: Approval needed to develop a New Employee Incentive Since the slight drop in sales and the lack of interest my local contacts have had in Easy to Be Green (EBG) initiatives recently‚ I have been brainstorming of new ways to promote company spirit with employees and boost EBG’s public image. While I was brainstorming‚ I was looking thru my office window at EBG’s parking lot and noticed that the majority
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Kat turns out to be the bloody finger of Orangutan. The video clearly depicts the production of palm oil not only harm the environment but also endangered the life of Orangutans. The parodying video successfully received up to 78000 views and the public started to post negative comment to Nestle Facebook’s page as well as Twitter and YouTube to against Nestlé. However‚ Nestlé requested Greenpeace to take off the video from YouTube and claimed that it infringed the copyright of Nestlé Kitkat which
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clothing chain‚ specific preparations must be attained. First‚ one must draft a business letter addressed to the store managers‚ a business memo addressed to the store employees‚ and an Electronic Mail or e-mail addressed to the customers and the public. All should be generated under the assumption the target audience has adequate time to review the message and respond if advised to do so. 1. The Store managers will need to know the exact dilemma and all of the changes‚ the manner in which
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The Marketing Mix Jessica Beazley BUS 235 Introduction into Marketing Lindsey Fosse September 8‚ 2013 The Marketing Mix In today’s world‚ there is so many new products‚ and ways to promote the sale of the product. Have you ever wondered‚ why would a company come up with that idea or why would they market it that way? There is always a reason for each decision made. A product that is kind of new to the market that even has me under its wing is the Nabi tablets for kids. Fuhu Inc. has
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Case Study: VIVEK HAS COMMUNICATION PROBLEMS Vivek has only four employees at his public relations firm Media Front. But he seems to have done a pretty good job of alienating them. According to his employees‚ Vivek‚ 47‚ is a brilliant guy who has a lot to learn in terms of being a better communicator. His communication style appears to be a regular source of conflict in his firm. Vivek admits he has a problem. "I’m probably not as verbally reinforcing [as I could be] when someone is doing
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