American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s University of Halmstad School of Business and Engineering Master International Marketing American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s Master’s Dissertation in International Marketing‚ 15 credits Final seminar Spring‚ 2009 Authors: Yu Cui Zhang Ting ----------- 860630-T086 850402-T042 Supervisor: Gabriel Awuah
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Fast Food Nation by Eric Schlosser discusses the fast food industry in depth. Many aspects of this industry are analyzed‚ from the inhumane treatment of the cattle in their feedlots to the overworked and underpaid employees at fast food restaurants. Although this book only looks at the American fast food industry‚ it is becoming identical for the rest of the world due to globalization. This book provides a realistic‚ yet depressing‚ view of what our society is coming to. It addresses numerous problems
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Fast Food Problems Over the years‚ how people live has changed a lot‚ so did the way they find their food. The fact that they have become very busy has made them look for easier ways to get food than cooking. Because of this situation‚ many fast food restaurants have been established. The increase in fast food consumption brings about several problems such as malnutrition‚ different health issues and extinction of the habit of cooking; however‚ these issues can be resolved by a joint
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evidence that say that fast food could be bad for our health. Everyone should think twice before deciding to eat fast food . when it comes to eating food that’s made within a matter of seconds. The food is not properly taken care of‚ which leads all the way back to where the food is originally produced. Even if it is easy to buy and cheap‚ the health risks outweigh the five minutes of satisfaction that fast food brings. One should carefully think before they eat fast food. However t-his essay will
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The popularity of fast food production today is a direct result of busy families. In today’s society both husband and wife usually obtain full-time careers. These careers take up much of the family’s time and energy. Children of these families are usually very active in many extracurricular activities such as‚ Boy Scouts‚ football‚ baseball‚ and basketball. With all of the practice‚ games‚ and outings‚ these activities consume a great amount of the family’s time. In this fast paced life people find
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There are numerous fast food companies emerging around the world‚ such as McDonald’s‚ Jack in the Box‚ Taco Bell‚ Subway and others. It is reported that China has already had 3000 branches of KFCs and 1100 branches of McDonald’s that set up by December‚ 2010. What’s more‚ McDonald’s spreading out among 121 countries with over 30‚000 restaurants and 47 years of sustained profitability. It’s universally acknowledged that fast food is not healthy‚ especially for children. If you have it often‚ your
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FAST FOOD RESTAURANT QUESTIONNAIRE Please take your time and be sure to answer every question. All responses will remain strictly confidential. 1. Have you visited a fast-food restaurant during the past 3 months? 1. Yes 2. No 2. If you have . . . About how often do you go to fast-food restaurants? 1. More than 10 times a month 2. 8-10 times a month 3. 5-7 times a month
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I wonder what impact the fast food industry has had on society. The fast food industry has easily become one of the biggest industries around the world. More and more fast food restaurants have opened as a result of the number of consumers increasing. Within a mile of where I live there are about six fast food restaurants to choose from‚ and the number increases as you drive through the city. This plays an important role in the society as a whole when you realize the benefits that they possess. Therefore
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Boston Consulting Group Matrix The BCG Matrix is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. It has two dimensions: the market share and the market growth. To ensure long-term value creation‚ a company should have a portfolio products that contains both high-growth products in need of cash inputs and low-growth products that generate lot of cash. The basic idea behind it is that the bigger the
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1. Health Hazards caused by junk food With the change in life styles‚ more and more people like to have family outings and eat outside their homes. Rather it is the house-wives who prefer to have a meal in some nukkad dhaba or a family restaurant or some eating joint. But the most preferred eating place today is no doubt Chinese cuisines which are programmed to serve their customers the readymade menu. It is perhaps the fast food which is served ready to eat and easily commercially available. It
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