CHANELʼS BRAND STRATEGIES ANALYSIS REPORT Prepared for: Marn Lim‚ Klintonn Poh‚ Circe Henestrosa Prepared by: Teo Jia En 12565 FH3E 4th November 2010 Fashion Management DE1207 Project 2 Lasalle College of the Arts TABLE OF CONTENTS 1.0 Executive Summary November 4‚ 2010 2.0 Company Background and History 2.1 History of Chanel and Information on Chanel S.A. 2.2 Chanel Asia Pacific and Singapore boutiques 3.0 Industry
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Between 100 CE to 600 CE China went between political unification as well as period fragmentation. China also experienced the effect that the rise and fall of confusion ideals and new emerging religions had on their culture. However‚ Confucianism was always an influence on china both culturally and politically. Han unification: • Ruled under one emperor _ had power over imperial courts and was commander and chief • Confucianism was used in civil service exams>> • Confucianism main
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Event #2: China on the Palouse China on the Palouse was lecture presented by Dr. Rob Snyder (UI professor) and hosted by the Confucius institute. This was actually a continuation of two previous lectures so some of it was confusing but this particular one talked mostly about the three teachings of China. From this lecture a learned a lot about the teachings of China and some of the basic values and beliefs of China. Dr. Snyder used a famous Chinese painting to discuss the teachings of China. This painting
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details in the story- thoughts‚ actions‚ reactions‚ as well direct statements- that bringing the characters to life. 5. Static Character –Stays essentially the same throughout the story. Example is Scar because he second type of character in the Lion King Movie. 6. Dynamic
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Brand Background: Content: Brand strategy Brand Identity & Image Brand Architecture Reference QI YU 14024137 founded in 1784 muslin and spinning cotton end of 18 century knitting and hosier 1819 finest quality raw materials 1893 a limilited company 1960’s signature knitwear line After fine gauge knitwear products (Whoson‚ 2013) Brand Strategy 5 forces influencing brand potential (De Chernatony and McDonald) Macro-environment: Corporation: -Long pround and established -John Smedley Limited company
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---------------------------------------------------------- 3 3. Vision ---------------------------------------------------------- 3 2. Executive Summary ---------------------------------------------------------- 4 3. Situation Analysis: SWOT analysis 1. Strengths ---------------------------------------------------------- 5 2. Weakness ---------------------------------------------------------- 6 3. Opportunities ---------------------------------------------------------- 6
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Components of the Brand Analysis Project Component 1: Introduce the company and the brand: Look for a compelling story in the history of the company and its existing brand. It might be very useful towards building the affective component of the brand concept and its emotive positioning. Using secondary research methodologies‚ the team will gather information about the market conditions (trends in the external environment and their interaction) the company operates in. This should include scope of
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Chapter Plot summary quote 1:Coin Leah and her mum Joan were on their way to China and they want find out the secret of a half on China Coin which lift by Leah’s father. Leah didn’t like the weather of Guangzhou‚ she felt not belong to China. China is not her home. She was not Chinese‚ not even ABC-Australia born Chinese. P10 No‚ she wasn’t going home. She was just ducking into a strange and probably hostile country to finish what Dad had started.p11 For Joan the coin was the key to a lost
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In China Coin‚ Leah’s trip to China with her mother leads to many unforeseen events and obstacles resulting in an understanding of her identity‚ a closer relationship with her mother and an opportunity to witness the Tiananmen Square student revolution. Through the introduction‚ the responders are informed of the purpose of their journey to China‚ which is to uncover the mystery of an ancient coin‚ thus fulfilling her father and grandfather’s last wish. Visiting Red Star Village results in many changes
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Though the brand has indeed been successful in differentiating its use and targets from the irreplaceable number one‚ the dream to finally land the gold continues to linger. Overview of the Brand Close Up was launched by Unilever in 1967 as the first gel toothpaste in the world. The product’s unique structure made it easy to market it as a new and diverse product‚ all other brands having manufactured the same opaque white consistency toothpaste normally has. Furthermore‚ the brand made sure
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