Though the brand has indeed been successful in differentiating its use and targets from the irreplaceable number one‚ the dream to finally land the gold continues to linger. Overview of the Brand Close Up was launched by Unilever in 1967 as the first gel toothpaste in the world. The product’s unique structure made it easy to market it as a new and diverse product‚ all other brands having manufactured the same opaque white consistency toothpaste normally has. Furthermore‚ the brand made sure
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Lion King: The Musical The original Disney cartoon of a lion cub blamed for his father’s death has been remade into a Broadway musical acclaimed all over the world. Seen by over twenty five million people in over 15 thousand performances this intricately designed wonder has taken over 37 thousand hours just to build the puppets and masks. Julie Taymor the director and costume designer was faced with a problem of whether to create humans or animals playing the part and she decided to make masks
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Holding Limited (China) Sa Sa International Holding Limited‚ a Hong Kong leading cosmetics retailing group in Asia. Sa Sa has approximately 220 stores and retail counters across different regions in Asia. Together with it owns brand and other international brands; Sa Sa offered over 600 brands of skin care‚ and fragrance‚ make-up and hair care products. In 2005‚ in order to track the fast growing trend of China Cosmetic industry‚ Sa Sa International Holding Limited decided to enter China market with
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are customers‚ on the top is substitute products and finally on the bottom is entry barriers. I will begin from the middle and discuss competition: First movers have gained significantly in the competition segment and it mainly is because of brand recognition and loyalty. There are so many fast food chains‚ often located in the same plaza so competition is very fierce. To this end‚ fast food chains are constantly offering promotions‚
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automobiles . Introduce two brands in the A and entry B level and two brands in the upper C and D level segment. Do appropriate branding for each of the brands in order to benefit the most of a company. Set up a value proposition as a branded organization and set up great recall and credibility of your brands) Your company is a top automobile company established in the entry level C segment of automobiles . Introduce two brands in the A and entry B level and two brands in the upper C and D level segment
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Present Opinions/Future perspectives(according to you) Logo Brand ambassador Marketing or advertising strategies Q 1. SWOT Analysis – Fair & Lovely Strengths 1. Market leader in skin-whitening segment • 9th most trusted brand in India (economic times survey 2010) • Around 50 % market share in 1000 Crore market 2. HUL has the deepest distribution network among FMCG companies. 3. Brand Positioning in line with Indian sentiments – “ A fair skin is
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A Far Cry from Africa: Derek Walcott - Summary and Critical Analysis A Far Cry from Africa by Derek Walcott deals with the theme of split identity and anxiety caused by it in the face of the struggle in which the poet could side with neither party. It is‚ in short‚ about the poet’s ambivalent feelings towards the Kenyan terrorists and the counter-terrorist white colonial government‚ both of which were ’inhuman’‚ during the independence struggle of the country in the 1950s. The persona‚ probably
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At first glance the reader may think that The Lion‚ the Witch‚ and the Wardrobe is just another fictional story about talking animals and children running around a mythical land named Narnia. The book is an allegorical piece of literature relating characters from the book to characters in the Bible. In Clive Staples Lewis’s novel‚ the author uses the symbol of the stone table and the symbol of the hero to convey to his readers the theme of Christianity in the novel. The hero represents Aslan and
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TANISHQ INTRODUCTION Tanishq has expanded its portfolio with the launch of sub-brand Mia‚ a line of jewellery targeted at working women. The line comprises two distinct designs directions – one in the modern and another in the ethno contemporary space. Mia is meant for women on the go‚ who are engaged in various professions and have a well-established accessory ensemble‚ unfortunately excluding jewellery. Fine jewellery that working women buy is mostly for traditional occasions‚ and do not have
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In tale of The Lion‚ the Witch‚ and the Wardrobe by C.S. Lewis‚ Four siblings Peter‚ Susan‚ Edmund and Lucy are caused to leave their home‚ to go live with a Professor in the country during World War II. One rainy‚ cloudy‚ miserable day the 4 decided to do some exploring around the house by while playing hide and seek‚ and in one of the rooms Lucy finds a huge‚ grand wardrobe and decides it would be a perfect hiding spot. She suddenly steps into a mystical world called Narnia‚ Lucy tried to tell
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