TABLE OF CONTENTS TABLE OF CONTENTS 1 1.0 WORKING TITLE 2 2.0 BACKGROUND & JUSTIFICATION 2 3.0 LITERATURE REVIEW 2 4.0 RESEARCH QUESTION 4 5.0 RESEARCH OBJECTIVES 4 5.1 METHODOLOGY: RESEARCH APPROACH 4 5.2 METHODOLOGY: RESEARCH STRATEGY 4 5.3 DATA COLLECTION 5 5.3A QUESTIONNAIRES 5 5.3B SEMI-STRUCTURED INTERVIEWS 6 5.4 SAMPLE SIZE 6 6.0 ACCESS & ETHICS 7 7.0 TIMESCALE 8 8.0 RESOURCES 8 9.0 APPENDIX 8 10.0 BIBLIOGRAPHY 9 1.0 WORKING TITLE Celebrity Endorsement‚ its impact
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ADIDAS MARKETING COMMUNICATIONS EFFECTIENESS ADIDAS MARKETING COMMUNICATIONS EFFECTIVENESS TABLE OF CONTENT 1.Executive summary………………………………………...3 2.Introduction 2.1 Adidas Overview……………………………………………………...3 2.2 Europe sports equipment market overview……………………...4‚ 5‚ 6 3.Situtational Analysis 3.1 PESTEL Analysis…………………………………………………..7‚ 8 3.2 Porter’s Five Forces Analysis………………………………………...9 3.3 SWOT Analysis………………………………………………….10‚ 11 4.Consumer Analysis……………………………………12‚ 13 5.Marketing
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In America when people think about the big 3. Football‚ baseball and basketball‚ but anywhere else in the world that would be different. When they think of the most popular sport football‚ baseball‚ and basketball aren’t their number 1 sport‚ their number one sport is soccer. Have you ever wondered how soccer came about and ended up becoming the world’s most popular sport? Well hopefully this this will help answer some those questions. I have recently done much research on soccer this past couple
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Why are sports as they are today? By William Bartholomew In my enquiry I would like to achieve making a fact file on what sports have become to this day and why they have become like this‚ also I would like to come to a conclusion on whether they have changed for the worst or best and why they have changed. I believe that sportsmanship has changed for the worst in the last 30 years as people are not friendly with the over team
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Executive Summary Adidas Group‚ is the largest sportswear manufacturer in Europe and the world’s second largest producer of sporting apparel has had a long and rich legacy of producing some of the highest quality and most technologically innovative sporting equipment particularly footwear. In keeping with the brand image is its association with the distinctive logo and its advertising slogan‚ "Impossible is Nothing." All of the athletes trust those 3 stripes logo group. All the athletes trust it
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Ronaldo de Assis Moreira was born in the Rio Grande do Sul capital of Porto Alegre. His mother‚ Miguelina‚ is a former salesperson who studied to become a nurse. His father‚ João‚ was a shipyard worker and footballer for local club Esporte Clube Cruzeiro (not to be confused with Cruzeiro EC)‚[5] and suffered a fatal heart attack when Ronaldo was eight. After Ronaldo’s older brother‚ Roberto‚ signed with Grêmio‚ the family moved to a more affluent home in Porto Alegre‚ which was a gift from Grêmio
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In life‚ people need the opportunity to express themselves. Sports offer individuals a path to bring out the best and worst in an individual. With the uprising of technology the door to physical activity is slowly closing. Also‚ Kids playing sports gives them an opportunity to spend time with their families. Although being pressurized by various aspect is a factor‚ childhood sports help improve social skills as well as bring many opportunities to a child. By analyzing the positive and negative experiences
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Athletes in the past did not always accumulate as much wealth as today’s multi millionaire athletes. Although many resent the high salaries they earn‚ the industry they earned their way into raises billions of dollars in revenue. Not too mention the hard work and rigorous schedule athlete must go through‚ only a small percentage of society are capable playing in professional sports leagues. To compensate fairly compensate athletes for their popularity‚ world class abilities‚ and demanding work schedule
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Soccer as a Personal Identity Passion is something that drives you and the people around you every day. You might be passionate about school or your family or sports. You look at successful companies and organizations‚ like Apple or Microsoft‚ and see the reason they are so successful because they all have a passion for what they do‚ and the people they cater to are passionate about it too. Soccer is an amazing thing that people don’t realise can change people’s lives. Soccer influences so many
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Before the advert’s main bit starts‚ they are extraordinary superstar footballers such as Rooney‚ Falcoe and Messi working on normal jobs/leisure such as boxing‚ hairdresser and etc. They are living a standard life until they get a phone call from the filthy multibillionaire
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