was Pfizer‚ GlaxoSmithKline‚ Merck‚ Johnson & Johnson and Aventis. However‚ due to patent expirations and new successful drug launches‚ the ranking of top pharmaceutical companies constantly faces numerous variations. The most sold drug in 2003 was Lipitor manufactured by Pfizer‚ with a global market share of 2.2%‚ or equivalently sales worth $10.3 billion. During this time‚ there were 64 blockbusters (products generating over $ 1 billion in sales). Moreover‚ the pharmaceutical sector has been characterized
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HOW DIFFERENT ARE BRANDING STRATEGIES IN THE PHARMACEUTICAL INDUSTRY VERSUS FAST MOVING CONSUMER GOODS? Abstract The objective of this paper is to analyse the branding strategies used currently in the pharmaceutical industry and compare it to the best practices in Fast Moving Consumer goods. First the authors review the differences in the way branding is defined and organised in pharmaceuticals versus FMCG and identify why branding could be leveraged in the pharmaceutical industry to help
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I N N O V A A T I O N I N N O V A A T I O N I N N O V A A T I O N I N N O V A A T I O N I N N O V A A T I O N 1 www.ibscdc.org ITC’s E-Choupal: A Mirage of the Poor? E-Choupal is a novel initiative of ITC Limited (ITC)‚ an Indian conglomerate‚ to improve its marketing channel in agriculture. It has its roots in Project Symphony – a pilot project launched in 1999 to organise ITC’s agri business. The business model was designed to accommodate farmers‚ intermediaries in the traditional
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PART ONE Medical-Surgical Cases 1 1 Cardiovascular Cardiovascular Disorders Case Study 1 Heart Failure Difficulty: Beginning Setting: Emergency department‚ hospital Index Words: heart failure (HF)‚ cardiomyopathy‚ volume overload‚ quality of life X Scenario M.G.‚ a “frequent flier‚” is admitted to the emergency department (ED) with a diagnosis of heart failure (HF). She was discharged from the hospital 10 days ago and comes in today stating‚ “I just had to come to the hospital today because I
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Global Pharmaceutical Industry Analysis September 21 2009 Dibakar Mitra (P08017) I Manoj Joshi (B08026) Table of Contents EXECUTIVE SUMMARY 3 INTRODUCTION 4 ORIGIN AND EVOLUTION 5 ENVIRONMENT ANALYSIS (PEST) 7 STRUCTURAL INDUSTRY ANALYSIS (PORTER) 8 STRATEGIC ISSUES FACING THE INDUSTRY 11 STRATEGIC GROUPS IN THE INDUSTRY ACCORDING TO MARKET/DRUG/FUNCTIONING 15 PROCESS FLOW: IMPORTANT FUNCTIONS 16 STRATEGIC RESPONSES TO CHALLENGES: SIMPLE CORRELATION BETWEEN GROUP
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University of Pennsylvania ScholarlyCommons Master of Science in Organizational Dynamics Theses 5-4-2010 Organizational Dynamics Programs Problems Facing the Pharmaceutical Industry and Approaches to Ensure Long Term Viability Donald A. Baines University of Pennsylvania‚ djtz00@aol.com Submitted to the Program of Organizational Dynamics in the Graduate division of the School of Arts and Sciences in Partial Fulfillment of the Requirements for the Degree of Master of Science in the Organizational
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BT is a 95 year old Caucasian female that lives with her husband and has spent 39 years working as a missionary. She presented to the emergency room at Milford Memorial Hospital on March 17‚ 2012 complaining of diarrhea for the past 6 days‚ up to 5 times a day. She also reported loss of appetite and weakness; upon admission to the emergency room she vomited once and verbalized cramping in the upper abdominal region. She was admitted with acute infectious colitis‚ acute renal failure‚ and dehydration
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BRAND NAME GENERIC NAME THERAPEUTIC CLASSIFICATION INDICATION OR USE 1. ADVIL IBUPROFEN anti-inflammatory‚ analgesic and antipyretic Management of mild to moderate pain & inflammation 2. ALAXAN IBUPROFEN PARACETAMOL Analgesics (Non-Opioid) & Antipyretics Relief of mild to moderately severe pain of musculoskeletal origin 3. AMBROLEX AMBROXOL Cough & Cold Preparations Acute exacerbations of chronic & asthmatic bronchitis‚ bronchial asthma & bronchiectasis 4. ARTHRO - - - 5. ASCOF FORTE Vitex negundo
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01 Student: ___________________________________________________________________________ 1. A firm that formulates and implements a strategy that leads to superior performance has competitive advantage. True False 2. Competitive advantage is an absolute measure of superior firm performance. True False 3. The essential core of strategy is doing the same thing as your rivals but being more effective at it. True False 4. The term strategy is meant to describe the firm’s overall
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chapter 2 Business Ethics and Social Responsibility OBJECTIVES After reading this chapter‚ you will be able to: • Define business ethics and social responsibility and examine their importance. • Detect some of the ethical issues that may arise in business. • Specify how businesses can promote ethical behavior. • Explain the four dimensions of social responsibility. • Debate an organization’s social responsibilities to owners‚ employees‚ consumers‚ the environment‚ and the community. • Evaluate
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