Evaluating Merck & Co.‚ Inc vs. Pfizer‚ Inc. Amy Lan Lan Liu Connor Buestad Raghul Subramanian Natalia Cosa ACCT 831 March 16‚ 2011 Table of Contents: Part 1: History‚ Background and Core Business …...................................................................2 a. Merck & Co.‚ Inc. ….............................................................................................................. 2 b. Pfizer
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< FACULTY > < SEMESTER / YEAR> < COURSE CODE> < COURSE TITLE> MATRICULATION NO : IDENTITY CARD NO. : TELEPHONE NO. : E-MAIL : LEARNING CENTRE : TABLE OF CONTENT CASE STUDY : BRISTOL-MEYERS SQUIBB 2011 1. Case Abstract Bristol Meyers Squibb (BMY) is a comprehensive strategic management case that includes the company’s year-end 2010 financial statements‚ organizational chart‚ competitor information and more. The case time setting is
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of the leading in the world for pharmaceutical sales It currently has the largest Research and Development department out of any Bio-medical company in the world. Some of the products that Pfizer produces that readers might be familiar with are: Lipitor (atorvastatin); oral antifungal medication Diflucan (fluconazole)‚ another popular antibiotic Zithromax commonly reffered to as a the “Z” pack (azithromycin)‚ the well-known erectile dysfunction drug Viagra (sildenafil citrate)‚ and the anti inflammatory
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. Cardiovascular disorders: A case study xxxxxxxxxxxxx xxxxxxxxxxxxx xxxxxxxxxxxxxxxxx‚ Pathopharmacology October 27‚ 2013 Cardiovascular disorders: A case study Cardiovascular disease (CVD)‚ the leading cause of death in both men and women in the United States and worldwide‚ includes coronary artery disease‚ cerebrovascular disease‚ peripheral artery disease‚ rheumatic heart disease‚ deep vein thrombosis‚ congenital heart disease‚ and pulmonary embolism (Caboral‚ 2013). In the United States‚ heart
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world in an innovative‚ socially responsible and commercially viable manner.” Pfizer specializes in the discovery‚ development‚ manufacturing‚ and marketing of prescription drugs for humans and animals. Some of the most popular products include: Lipitor for reduction of LDL cholesterol‚ Viagra for erectile dysfunction‚ Lyrica for epilepsy‚ Zeldox for bipolar disorders‚ and Aricept for Alzheimer’s disease. One of the biggest steps for Pfizer was in 1941 when Pfizer mass produced penicillin. Penicillin
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diverse. There is a manufacturing presence in Active Pharmaceutical Ingredients‚ Solid Dose Pharmaceutical‚ Nutritionals‚ Vaccines and Biopharmaceuticals. The Irish operations manufacture some of Pfizer’s best selling and newest medicines including Lipitor (cardiovascular)‚ Viagra (urology)‚ Sutent (oncology)‚ Enbrel (rheumatology) and Prevenar (vaccines).Pfizer at Ringaskiddy exports bulk pharmaceuticals‚ the active ingredients in Pfizer’s medication for both humans and animals. History: Pfizer was
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creator company will no longer be the only one produces the drug‚ and have to compete with generic version drug which similar formula but offered at much cheaper price. For example‚ Pfizer is the company who holds a 20 years patent protection of Lipitor ‚ a very high demand ‚popular drug that generate them great profit . With the patent‚ Pfizer is the only company who allowed to produce it and can sell at high price. Once their patent expired ‚ which in 2010 ‚other company and firm will
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DOI: 3/3/2016. Patient is a 59-year-old male senior mechanic who sustained a work-related injury to his left hand/wrist‚ left shoulder‚ hip‚ back‚ and neck when he lost balance and fell while unloading furniture from truck. Per OMNI entry‚ he was initially diagnosed with fracture of the left hand and sprain/strain of the left shoulder and back. Based on the medical report dated 01/10/17‚ the patient complains of pain in the neck and low back‚ right leg and left arm. Pain is described as dull/aching
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CONTENTS i) OBJECTIVE ………………………………..................01 ii) BRAND PROFILE ……………………………………02 iii) ANALYSIS OF CONSUMER QUESTIONNAIRE…..07 iv) ANALYSIS OF RETAILER QUESTIONNAIRE…....11 v) ANALYSIS OF DISTRIBUTOR QUESTIONNAIRE..13 vi) S.W.O.T ANALYSIS …………………………………14 vii) CONCLUSION ………………………………………..15 viii) BIBLIOGRAPHY ……………………………………..16 ix) ANNEXURE BRAND PROFILE To prepare a marketing analysis
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prevent patient from anemia because he hemoglobin levels were critically low. ii. CALCITRIOL (calcium) 667mg tab‚ PO daily. To improve patient calcium level because she is a renal patient on dialysis and at risk for hypocalcemia. iii. ATORVASTATIN (Lipitor) 10mg tab‚ PO Daily. To decrease patient cholesterol levels and prevent cardiovascular disease. 18. Student will identify abnormal/Critical lab value and intervention taken on your shift: i. Troponin I: 4.9 Critical value
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