[pic] Summer Internship Report ON “CONSUMER BUYING BEHAVIOUR OF MAGAZINES” By ASHISH KUMAR MUKHERJEE A0102109001 MBA(Entrepreneurship) Class of 2011 Under the Supervision of Under the Guidance of Dr. Vandana Mathur Mr. Sumit Bhardwaj Programme Leader Deputy Manager MBA (Entrepreneurship) Outlook (India) Pvt. Ltd. In Partial Fulfilment of Award of Master of Business Administration AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH SECTOR 125‚ NOIDA - 201303‚ UTTAR PRADESH
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Mikayla Dreer Sarah Page Comp. 1 April 7‚ 2014 Cosmo Magazine and the Liberation of Women. Cosmo magazine as we know it today was started in the 1960’s during a time of revolution for women. Before the 1960’s it was not common for a woman to have a career‚ be open about their sex life and their main objective was to be a wife and please a man. The late Editor-in-Chief wanted to change that and made Cosmopolitan the young‚ single girls “best friend.” She wanted to be able to discuss things
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Newspapers and magazines are a source of information (sometimes entertainment) that has been around for decade’s even centuries of time providing us with fact‚ fiction‚ and opinions from numerous stand points. There are a wide range of topics in which magazines and newspapers cover‚ however it depends on the type of magazine or Newspaper Company and what they are welling to tell us. For example the New York post‚ one of the highest read newspapers in New York focuses more on entertainment and sports
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CELESTE CARTWRIGHT HISTORY 68 April 18‚ 2012 ASSIGNMENT #2 Sarah Hale and the Ladies Magazine In the late 1820s many women’s magazines were published but men were the ones who produced my men. This was because the legal status of women was over powered my men which was called coverture. This magazine was edited for by women‚ which has never been done according to Sarah Hale. In this magazine she defined to perimeters called “woman sphere”. It was basically teach women to get more familiar with
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for several processes by which words‚ pictures‚ or designs are reproduced on paper‚ fabrics‚ metal‚ or other suitable materials. This consists essentially of making numerous identical reproductions of an original by mechanical means in Newspaper‚ Magazines‚ and Books. A newspaper is a publication that appears regularly and frequently‚ and carries news about a wide variety of current events. Organizations such as trade unions‚ religious groups‚ corporations or clubs may have their own newspapers‚
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Recreational Vehicle Magazine Ad The RV model I want to advertise is the most expensive‚ highline. Most people would think that expensive vehicles are not exactly what people need in the economy we’re having at the moment. However‚ I want to make a point that recreational vehicle is not a necessity‚ it is a luxury. Since it is a personal luxury‚ so why not make it luxurious. When I say luxurious‚ the vehicle has to represent the glamour of every little detail. We have to exceed the consumer’s
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Parenting Magazine Robin Wolaner has recently quit her job as publisher of a magazine called Mother Jones. She has gained a significant amount of skills with the magazine industry and is now trying to create her own startup magazine‚ Parenting. She has already raised enough research and development capital of $162‚500‚ and has already gotten positive feedback from direct mailing methods. With all of the positive feedback she has received form her direct mailing‚ she wants to get her company
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of lifestyle magazines on Indian women. Introduction. Most women today live in fashion. There is that natural desire in every woman to look good‚ feel good and live well. Popular fashion magazines are the ultimate source of the most modern fashion trends. They are a woman’s best friend in terms of looking hip‚ stylish and trendy. If women would like to know the latest in fashion and trends that will make them feel best about themselves‚ they get themselves lifestyle magazines. Lifestyle
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Introduce your Study For this assignment I decided to go with the magazine‚ “Men’s Health Stronger & Lean”. As the title of the magazine describes the target audience of the magazine are Men. I went for the magazine for two reasons. The first being that the Men’s Health magazine was in my car from when I got the mail and the second reason is that for most women a strong healthy man is almost primate. It goes back to the time when people were hunter gathers and a strong man means a good life. If
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‘Girlfriend’ is a popular magazine for teenage girls in New Zealand and Australia. The name of the magazine has a few connotations behind it; the team behind the magazine‚ though older than the target audience‚ are trying to create a magazine which is almost like a ’girlfriend’ (good friend). Meaning they can rely on it for advice‚ gossip and laughter‚ just as they can with a real ’girlfriend’. The magazine is published by pacific magazines‚ pacific magazines is a highly famous magazine producer‚ they produce
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