BRISK® CASE STUDY Overview Customer Profile The Pepsi-Lipton Partnership is a joint endeavor between two major brands‚ Pepsi-Cola North America and Unilever. This entity is responsible for the Canadian promotions of Lipton‚ one of the leading beverages in the global market. Business Situation The company launched an entirely new Brisk® Ready-to-Drink Iced Tea early last year. The brand recognized the emerging presence of a new media segment and required assistance in exploring the potential
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2.1 Macro Environment 2.1.1 Economy - Residential a) Economic -The policy of the Vietnamese industry is mutually agreed to build the economy of Vietnam following the trend of industrialization and modernization; giving priority to attract foreign investment‚ especially from transnational companies and multinationals such as Unilever to increase its budget. The domestic market (wholesale‚ retail‚ flow of goods‚ etc.) has grown much more. And infrastructure in major cities‚ especially Ho Chi
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Introduction: Unilever is one of the world’s largest suppliers of fast moving consumer goods across foods‚ home and personal product categories. Unilever’s portfolio includes some of the world’s best known and most loved brands. Today‚ Unilever still believes that success means acting with ‘the highest standards of corporate behavior towards its employees‚ consumers and the societies and world in which we live’. Over the years it has launched or participated in an ever-growing range of initiatives
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Jashan-e-Baharan Celebrations at CBM Jashan-e-Baharan or the onset of spring is celebrated all over the country and different festivals are organized on its arrival. CBM‚ one of the leading business schools of the country‚ organized a similar festival‚ ‘Basant Mela’ by name‚ on the 24th of March‚ 2008. The event‚ starting at 3:00 pm‚ was an astounding success with hundreds of students thronging the campus premises to participate in the festivities. The program wonderfully galvanized the enthusiasm
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next to the window is my computer. It is beckoning to me. I have to write an essay titled my fantasy room but my bed is so comfortable not even that can get me out of bed right now. I picture my fantasy room this way: here I am sipping on a cup of Lipton tea with lemon and viewing the atmosphere of relaxation inside a cinnamon smelling sanctuary with muddy plastering walls and Motown music‚ now moving toward the location of the room I see to north is a window where I hear city pigeons chirp‚ to the
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brands account for more than 70% of sales Products of the company · Personal wash: soaps‚ · Laundry: Surf‚ detergants‚ · Skin care: Dove‚ Ponds‚ · Hair care: Sunsilk‚ · Oral care: CloseUp‚ Pepsodent‚ · Deodorants: AXE‚ Lynx‚ · Food and beverages: Lipton‚ PG Tips‚ Research and development · Company spend huge amount on Research and development worldwide. · Price‚ quality and variety · Unilever has 400 brands available in market with different packaging and quantities. · Customer rely and believe
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Unilever policies review. Unilever is a global company which produces great amount of products every-day consumption. It has such brands as Lipton‚ Calve‚ Knorr‚ Dove‚ Rexona‚ Sunsilk‚ Domestos‚ etc. As you can see from this list this company is a real giant not only because it spreads its influence on a plenty of product markets‚ but is also known in different geographical areas. It has sustainable presence in more than 100 countries. Its corporate social responsibility system is aimed at 3 main
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the market because they have obviously made it clear as to who can use their products. They must have used something called the Market Segmentation. "The process of dividing a market into segments is called market segmentation."(Kapoor‚ 421) Below is the figure of the process that goes on in Market Segmentation: Some of the common bases of market segmentation are: demographic‚ psychographic‚ geographic‚ and behavior. When we talk about demographics‚ we are mentioning age‚ gender‚ race‚ ethnicity
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Unilever’s portfolio Before the analyzed period the brand portfolio of Unilever was characterized by major vertical and horizontal integration processes. The production of low-cost consumer goods required significant control over raw materials. Moreover‚ the production of some goods (e.g. soap) served as a basis for a new business development (chemicals) and related diversification was the managerial decisions. At that time Unilever was also a huge packaging and shipping company. End of 1980s
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2014Top Celebrity Endorser Kris Aquino Vic Sottto Anne Curtis Sarah Geronimo Coco Martin Judy Anne Santos John Loydd Cruz Kim Chiu Richard Yap Daniel Padilla Top Advertising Ogilvyone Worldwide Manila BBDO Guerrero Ortega / Proximity Philippines TBWA\Santiago Mangada Puno JWT Manila DM9 JaymeSyfu Ace Saatchi & Saatchi Leo Burnett Manila Campaigns & Grey DDB Philippines Lowe Inc. Selecta Cornetto (20 pesos) Client: Unilever – RFM Selecta Agency: Lowe Philippines Inc. McDonalds
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