VIKALP | TEA CHAIN CASE STUDY: CUTTING CHAI | TEAM: BEATNIK MEMBERS: ANJALI DAS: 9724922889| anjalidas13@micamail.in SANKETA KAPSE: 9725013788| sanketa13@micamil.in SAUMYA TEWARI: 8980357691| saumya13@micamail.in CREATE A BRAND NAME AND A SUITABLE TAGLINE Brand Name: Cutting Chai Tagline: Brewing Reminiscences Since the theme of the tea house is Nostalgia‚ we intend to make every customer relate to his or her life’s reminiscences once they set foot into “Cutting Chai” tea house. DESIGN
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’s%20Tea%20Culture(%E9%87%91%E6%99%93%E5%AE%81).htm China ’s Tea Culture [pic] Content [pic] • λ China‚ the Homeland of Tea • λ Types of Chinese Tea • λ Advantages of Tea-Drinking • λ Tea Production • λ Tea-Producing Areas • λ Links to the tea sites [pic] China ’s Tea Culture People throughout China drink tea daily. Because of the geographic location and
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BENEFITS OF GREEN TEA Green tea is one of the types of tea that is entirely made out of leaves. It is also very popular in ancient times and it was originated in Asia’s country‚ China. Nowadays‚ more and more people enjoy the tea across the world. According to recent research‚ people not only drinking green tea but they find it into many things like toiletries‚ ice-cream‚ food and many more. Why are there many people looking for it ?. This is because green tea has many benefits which make it a
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to double down”). Kobo estimates that it has 45% share of the Canadian eReader market (Kozlowski‚ 2013‚ para 1) and 20% of the global eReader market (Hoffelder‚ 2013‚ para 2)‚ (kobocafe‚ 2013‚ “Kobo brings the joy of ereading”). It is estimated that Kobo is responsible for close to 50% of digital ebook sales in Canada and close to 20% in other markets (kobocafe‚ 2013‚ “Kobo’s bet to double down”). The eReader market is estimated to be worth $250 billion globally (kobocafe‚ 2013‚ “Kobo’s bet to
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Boston Tea Party - by m.ems The Boston Tea Party is considered to be the boiling point in a series of events leading up to the revolutionary war against the British. When a group of devout colonists‚ boarded British tea ships and unloaded their cargo into the Boston harbor‚ America would be changed forever. What was‚ at first‚ seen as an act of mischievous rebellion‚ turned out to be one of the most influential events in America’s revolutionary history. It not only crippled the already
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AN EVALUATION OF THE IMPACT OF MARKETING SEGMENTATION ON INCREASING MARKET SHARE IN THE AUTOMOBILE INDUSTRY BY ALAGBO LATEEF OLUFEMI EAA090671 A PROJECT SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF MASTERS IN BUSINESS ADMINISTRATION (MBA). TO THE DEPARTMENT OF MANAGEMENT SCIENCE‚ FACULTY OF ENGINEERING AND TECHNOLOGY‚ LADOKE AKINTOLA UNIVERSITY OF TECHNOLOGY‚ OGBOMOSHO‚ NIGERIA.
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The Boston Tea Party took place in 1773 when colonists boarded British ships loaded with taxed tea. Colonists disguised as Native Americans dumped the tea into the Boston Harbor. The colonists have the right to protest ‚and the colonists have several reasons why to protest against unruly British laws. Colonists have the freedom of speech‚ so therefore they have the right to protest the Tea Act. Because they have the right to disagree with British actions‚ they should be able to speak up and
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Sweet Tea Have you ever had an iced tea from McDonald’s on a hot sunny day? How was it? If you described it as sweet‚ thirst-quenching‚ and refreshing‚ you just described Brianna’s Famous Sweet Tea. Hi‚ my name is Brianna and I am a tea-maker for McDonald’s. If you think my job is a hard task‚ I will show you five simple steps to making my famous sweet tea. The first step in making my famous sweet tea is to gather all the necessary materials. These materials include the following: Lipton Tea bags
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Customer Segmentation Generally speaking‚ although the company focus on whole population in the world‚ young generation is the target marketed of the company and they also want to show their products with full of youth and energy to their customers. (Pendergrast‚ 1993). Even if there is no specific product or communication for less than 12 or more than 30‚ the brand succeed in reaching them‚ through partnerships for example (restaurants‚ fast foods such as McDonald’s) or thanks to its value among
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the most famous drink in Hong Kong. A shopkeeper was mixing red tea with milk busily‚ and the other shopkeeper was adding black glutinous rice ball and ice to the drink. After a few minutes‚ cups of cold bubble milk tea were served to the customs that were waiting outside. And this scene is always happening beside Prince Edward MTR B station‚ there are two bubble milk tea shops. One is the international biggest Bubble Milk Tea Shop “Come Buy”; and the other is a little one called “Little Giant
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