International Business Master Thesis No 2000:15 SAAB VERSUS INTERNAL MARKETING -INTERNAL BRAND ALIGNMENT IN AN MNC OPERATING IN THE AUTOMOBILE INDUSTRY- SUSANNE GILLEMO AND MARIEKE RIJKSEN Graduate Business School School of Economics and Commercial Law Göteborg University ISSN 1403-851X Printed by Novum Grafiska ii ABSTRACT The alignment of company goals and strategies throughout an organisation calls for well-developed internal marketing processes. Those processes often
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The Nature versus Nurture Debate What makes you who you are? This question is the essence behind the nature versus nurture debate. It is also a question that has plagued scientists for centuries‚ and philosophers before that. Recently‚ the debate has raged over which of two major factors has the biggest impact on one’s development. With advancements in genetics‚ such as the mapping of the human genome‚ scientists have a better understanding of what traits are inherited. Obviously‚ certain physical
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A professional army versus conscription A professional army and universal conscription are the two major types of military service practised in the world. Evidently‚ both of them have their own benefits‚ but I presume that a conscript army is more efficient. On the one hand‚ in wartime mercenaries are far less motivated than conscripts. While the former have only their own material welfare at heart‚ the latter are guided by a stronger incentive‚ which is patriotic sentiment. Having
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could this be completely off the mark which would mean that‚ I’m here and I choose my own path. Clearly these questions one‚ two or all will apply to everyone. The most significant question is what do you believe? Nature of Personality Genetic versus Environment Influences First I’d like to clarify the term genetic‚ defined as: relating to or determined by the origin‚ or antecedents of something. That being said it in almost impossible not to understand that the antecedent (which are mother and
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competition currently permits adequate profitability and whether competitive forces will become stronger or weaker. Whether industry profitability will be favorably or unfavorably affected by the prevailing driving forces. The company’s competitive position in the industry and whether its position is likely to grow stronger or weaken (Being a well-entrenched leader or strongly positioned contender in an otherwise lackluster industry can still produce good profitability; however‚ having to fight an uphill
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Anne Hutchinson versus Massachusetts Anne Hutchinson was a Puritan woman whose acts of not agreeing with the Puritan doctrine had her excommunicated from the church. Anne did not believe that the people were predestined to go to Heaven or Hell but it would be determined based on their works. Accused of Blasphemy Anne was sent to court because of her actions which is now known as the Anne Hutchinson versus Massachusetts case. This case shows the effects of Political‚ Social and Historical. In
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The Articles of Confederation versus The United States Constitution Our country has been run under two constitutions. The first constitution‚ The Articles of Confederation‚ went in effect March 1st‚ 1781‚ and operated our nation until the second constitution‚ The United States Constitution. It replaced the Articles on September 17th‚ 1787‚ and has been operating our country since then. When thinking about the Articles of Confederation and the United States Constitution‚ there are many things that
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Assigned Versus Emergent Assigned leadership is primarily by appointment of people to formal leadership positions of authority within an organization. Assigned leaderships could be managers of sports teams‚ presidents and vice presidents of the universities‚ plant managers‚ the CEOs of hospitals‚ the executive directors of nonprofit organizations. On the contrary‚ emergent leadership is the exercise of leadership by one group member because of the manner in which other group members react to him
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20‚000 liters of milk per day. As a test case‚ this paper presents a profitability assessment through investment returns and sensitivity analysis for the purposes of evaluating the feasibility of URMUL plant at Bikaner. The analysis formulated assumptions based on secondary data. The data was collected by reviewing both printed and electronic articles from research publications in the library. To evaluate the profitability of the venture‚ indicators of investment returns were determined. A sensitivity
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Public Transportation Versus Private There are some people that prefer to use private transportation when getting around‚ others prefer using the public‚ which one is better? In this following essay I will bring up three arguments of the other side and rebut them with my opinion. The arguments are as follows: using private transportation is convenient‚ unlimited and environmental. First‚ I will argue the convenience issue. What it more convenient than waking up in the morning‚ get
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