A STUDY ON THE SALES PROMOTIONAL ACTIVITIES A Summer Internship Project Report Submitted in partial fulfillment of The Master of Business Administration (MBA) Degree under Biju Patnaik University of Technology‚ Rourkela By K.Chandrakanti Regd. No.: 0906202052 Roll No.: 200975721 [pic] 2009 - 2011 Under the guidance of Mr. Ratnakar Mishra NATIONAL INSTITUTE OF SCIENCE & TECHNOLOGY Palur Hills‚ Berhampur‚ Orissa – 761008‚ India ACKNOWLEDGEMENT I take this opportunity to place
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• Linked List Implementation/Coding Issues in C • We can define structures with pointer fields that refer to the structure type containing them • • • • struct list { int data; struct list *next; } • data next • The pointer variable next is called a link. Each structure is linked to a succeeding structure by way of the field next. The pointer variable next contains an address of either the location in memory of the successor struct list element or the special value NULL
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memorize it in mind. Showing the product and listing all its features in the first ad is not surprising to consumer now. Therefore; some companies use a little trick in their ad and commercial campaign which they believe can seize more attention. One of the popular ways is teaser campaign. A teaser campaign is an advertising campaign which typically consists of a series of small‚ cryptic advertisements that foresee a larger‚ well-developed campaign for a product launch or otherwise important event
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that can perfectly identify and anticipates customer requirement and satisfy them. There are many marketing elements that must have led Nike to become such a powerful brand. This study will analyse the Nike’s marketing mix and its market orientation‚ in addition a conclusion for marketing of Nike. Marketing mix According to the concept of marketing mix (Neil Borden 1953)‚ marketing mix was defined as an instrument to analyse product‚ price‚ place and promotion in order to establish relationships
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A)Marketing Mix variables (The 4 P ’s of Marketing) The major marketing management decisions can be classified in one of the following four categories: * Product * Price * Place (distribution) * Promotion These variables are known as the marketing mix or the 4 P ’s of marketing. They are the variables that marketing managers can control in order to best satisfy customers in the target market. The marketing mix is portrayed in the following diagram: The Marketing Mix Product
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segmentation process is the creation of a specific Market mix to fulfill the needs‚ as well as market conditions of each specific target ` ` Segment (Wilkie‚ 1990; Gunter & Furnham‚ 1992; Kotler‚ 1994). Although many authors Limit the market segmentation process to market identification rather on the key elements Of the entire process‚ most companies fail to give due importance to other stages in Market segmentation such as product positioning and mix development (Sarabia‚ 1996). Once the firm
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Top of Form Effectiveness of sales promotional tools in Malaysia: the case of low involvement products. Subject: Sales promotions (Analysis) Author: Ndubisi‚ Nelson Oly Pub Date: 07/01/2006 Publication: Name: Academy of Marketing Studies Journal Publisher: The DreamCatchers Group‚ LLC Audience: Academic Format: Magazine/Journal Subject: Business‚ general Copyright: COPYRIGHT 2006 The DreamCatchers Group‚ LLC ISSN: 1095-6298 Issue: Date: July‚ 2006 Source Volume: 10 Source Issue: 2 Product: Product Code: 9914350
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10/Oct/2012 Author: Bin Liu | ID #: U1037223 | Assignment # 2 | A Completed Analysis of Marketing Plan for Pepsi New Zealand | Executive Summary This paper presents a completed marketing plan/analysis for Pepsi in order to assist it regain its “second leader” position in the soft drink market in New Zealand. The first half of this paper shows the situation analysis of Pepsi. In particular‚ the internal analysis focuses on the power of suppliers‚ buyers‚ new entrants‚ and product substitutes
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Organizational Planning and Management HUS 643.22 Systems Analysis Comp Unit IV-B Purpose: To discuss the components of the marketing mix‚ outline the product offerings of the agency and define strategic planning from an open systems perspective. Monifa K. Jackson December 26‚ 2003 Dr. Harold Carter Thesis Development Marketing mix is a management function linking the organization to its external environment. The linking or transaction occurs not only between customers and
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COLA WARS CONTINUE: COKE AND PEPSI IN 2006 The case is about the rivalry between two of the biggest companies in the world‚ Coca Cola and Pepsi. It is a battle which started in the early 1990s and which still characterizes the soft drink industry; but‚ as a former CEO of Pepsi said‚ it is a “battle without blood”: Coca Cola could not exist without Pepsi and the other way round. They mutually force each other to adapt their strategy to customers’ new needs‚ to apply competitive prices and to face
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