fragrance houses in the world that is deeply rooted in modern Arabian opulence‚ uses some types of promotional methods to promote for their perfumes. These types are: 1- Gift with purchase: The “gift with purchase” is a very common promotional technique. It is also known as a “premium promotion” in that the customer gets something in addition to the main purchase. This type of promotion is widely used for luxury perfumes. 2- Magazines ads : The company promote for the newest product in the
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School of Business Economics and Management Course: Introduction to Marketing Team Project: Marketing Plan For Pepsi For 2013 Team Members: Tamara Popovska Shkurte Lamallari Milorad Stojanov Panche Damjanski Fall 2012 Contents 1 - EXECUTIVE SUMMARY 4 2 – SITUATION ANALYSIS 5 2.1 SWOT 6 2.1.1 STRENGTHS
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PROJECT TRAINING during 04-05-08 to 04-06-08 on the topic of “ANALYSIS OF DISTRIBUTION SYSTEM TO INCREASE THE MARKET SHARE OF PEPSI IN PATNA” under LUMBINI BEVERAGES PVT.LTD. (PEPSICO)‚ Hajipur at Patna. He successfully undertook the above dissertation with total sincerity and dedication to our satisfaction. His conduct during the training period was good. We wish him all the best & hope that this training might help in his professional career. For LUMBINI BEVERAGES Pvt. Ltd (MR. SANDEEP
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Marketing Mix Used by Big Bazaar 1.) Pricing: - The pricing objective is to gain the “Maximum Market Share”. Pricing at Big Bazaar is based on the following techniques: a.) Value Pricing (EDLP- Every Day Low Pricing): - Big Bazaar promises consumers the lowest available price without coupon clipping‚ waiting for promotions‚ or comparison shopping. b.) Promotional Pricing: - Big Bazaar offers financing at low interest rate. The concept of psychological discounting (Rs.49‚ Rs.99‚ Rs.199
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school coach searching for gear his team can use. In addition to catchy slogans‚ Nike always effectively uses the celebrity endorsement to boost awareness for their products. Legendary athletes such as Michael Jordan‚ Tiger Woods‚ and LeBron James have all been paid to express their satisfaction for Nike products‚ thus creating the impression that Nike products are the reason behind their success. And who can forget the iconic Nike swoosh‚ which represents the wing of the Greek Goddess said to have inspired
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IndiaFounder- Ravi Kant JaipuriaKey People- Ravi Kant Jaipuria (Chairperson & CEO)Products- Pizza Costa Coffee KFC Pepsi Diet Pepsi Mountain Dew Aquafina 7up Mirinda Slice TropicanaRevenue- 15 billion INRWebsite-
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Coca-Cola versus Pepsi-Cola: Competitive Strategies Coca-Cola (Coke) and Pepsi-Cola (Pepsi) have been the most popular soft drinks for many years‚ and has also been each other’s biggest competitor. Coke was created in 1885 by John Stith Pemberton‚ a pharmacist‚ and was initially made as a tonic (Smith‚ 2012). In the beginning‚ Coke had cocaine in it‚ which was to fight depression and also make consumers addicted to the drink. In 1904‚ the Food and Drug Administration eliminated the use of cocaine
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Americas Foods(PAF)‚ PepsiCo Americas Beverages (PAB) and PepsiCo International (PI). PAF includes Frito-Lay North America‚ Quaker Foods North America and all Latin America food and snack businesses‚ including Sabritas and Gamesa businesses in Mexico. PAB includes PepsiCoBeverages North America and all Latin American beverage businesses. PI includes all PepsiCo businesses in the United Kingdom‚ europe‚ Asia‚ middle East and Africa. PepsiCo brands areavailable in nearly 200 countries and generate sales
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introduced the term Marketing mix‚ an extension of the work done by one of his associates James Culliton in 1948. Marketing Mix - A mixture of several ideas and plans followed by a marketing representative to promote a particular product or brand is called marketing mix. Several concepts and ideas combined together to formulate final strategies helpful in making a brand popular amongst the masses form marketing mix. Elements of Marketing Mix The elements of marketing mix are often called the four
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discrimination and poverty. The design of Raisin in the Sun‚ including scenic‚ costume‚ lighting‚ and sound elements‚ were crucial to developing the plot and emphasizing these themes. All of the elements are vital to the message and audience interpretation of the production‚ and overall‚ the Playmakers Repertory Company executed them well. The scenic design of a play is arguably the most important element of a production. It is what sets the stage and puts both the characters and the script into context
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