CONTENTS EXECUTIVE SUMMARY 1 INTRODUCTION 2 RATIONALE 3 MARKETING DECISION PROBLEM 3 SCOPE 3 LIMITATIONS 4 DETAILED METHODOLOGY 5 LITERATURE REVIEW 7 SECONDARY STUDY 8 PRODUCT SPECIFICATION 8 STP 9 CVP 11 BRANDING 12 SWOT ANALYSIS 15 COMPETITIVE DYNAMICS: PORTER’S FORCES 17 ANSOFF’S MARKET-PRODUCT GRID 18 PRIMARY RESEARCH 19 FINDINGS 24
Premium Marketing Energy drink
role of the five C’s of credit in the credit selection activity. The five C’s of a credit system is used by lender to gauge the creditworthiness of a potential borrower. The credit selection activity weighs five characteristics of the borrower and conditions of the loan‚ attempting to estimate and gauge the probability of default. The writer is going to discuss the role of five C’s of credit which are character‚ capacity‚ capital‚ collateral and conditions in the credit selection activity. Terms to
Premium Debt Asset Balance sheet
Explain the concept of Ideals in Plato’s writings “The unexamined life is not worth living” according to Plato. He argued that we should always pursue knowledge and ask questions to do this. A key part of Plato’s philosophy is epistemology – his theory of how we know things. His concept of Ideals‚ also known as Forms‚ is Plato’s explanation of how true knowledge can be sought. Plato understood that there are concepts that we can all recognise in various things‚ for example the concept of
Premium Epistemology Knowledge Platonism
Evolution of marketing concept in Indian Context: Concept of marketing origins long back in India to year 3300 BC during Indus valley civilization where in most of the marketing was done through street shops‚ street markets and traveling salesmen called as feriwalas. Most of the products were home made i.e. cottage industry was predominant and almost every village was an independent economic entity. Products though home-made‚ carried an excellent quality as same business or profession was carried
Free Economics India Industrial Revolution
Executive Summary This report is on Analysis of Marketing Activities and Strategies of Play TV‚ which is a gaming channel‚ telecasted in India. This report is the detail and in-depth study of the various marketing strategies‚ which are used by the channel’s marketing department to market their product. This report also throws light on systematic process of marketing activities and it tells about the basics of marketing. Each topic also gives the idea about what the topic is and later‚ it tells
Premium Marketing
CODE OF CONDUCT At the core of every great company is a set of clear and consistent values. Our values underscore every decision we make and guide us in our behaviours. It is up to all of us to keep our values alive – they are an important part of our DNA and a key part of what makes us different. The Code is designed to help us make the right choices. It provides further detail of how each and every one of us should act in accordance with our values of Delighting Customers‚ One Team‚ Integrity
Premium Customer Morality Confidentiality
Alternative Tourism Introduction Due to advances in transportation and communication technology‚ an increase in disposable incomes and leisure times in Western Europe‚ North America (Choi & Sirakaya‚ 2006; Hall & Muller‚ 2005; Momsen‚ 2005; Mowfort & Munt‚ 2003; Smith‚ 2005)‚ North-East and South-East Asia‚ and the globalization of capitalism (Mowfort & Munt‚ 2003)‚ the tourism industry has grown to become the fourth largest economic sector globally‚ with 806 million tourist arrivals and international
Premium Tourism
Project: Code of Conduct As a consultant for the merger between UWEAR and PALEDENIM‚ I have gathered much information pertaining the creating and implementation of a code of conduct. There are many different ways this code of conduct can be implemented and delivered. While understanding that each company will have different preferences as to how to implement the code‚ I will submit an outline of what I believe is the best and most efficient way to deliver the code of conduct for both companies
Premium Public Company Accounting Oversight Board Employment Policy
III. PERSONAL CONDUCT Section III. 1 Confidentiality Policy During the course of employment at “X”‚ employees come across information related to the trade in methods‚ processes or strategy which is key to the business. Our clients also entrust us with a lot of important and confidential information. It is an integral part of our role as brand custodians to respect the confidentiality of this information and ensure that we safeguard it against all possible leaks. Therefore employees are required
Premium Employment Confidentiality Ethics
Government Grants for Alternative Energy Research Jon Smith ENG 122 (ABE1135R) Mrs. Jane Smith 8 October 2010 Government Grants for Alternative Energy Research Energy sources play a crucial role‚ affecting just about every activity that societies do in every country around the globe. The role in the economic development of a region or country does not need emphasis; because of the greater effects‚ it exercises a huge influence. It is the
Premium Energy development Peak oil World energy resources and consumption