A Project Report on MARKETING AND SALES STRATEGIES OF ELFORA AGRO-INDUSTRIES PLC A Thesis Submitted to the School of Graduate Studies of Addis Ababa University in Partial Fulfillment of the Requirements for the Degree of Masters of Business Administration (MBA) in The Department of Management By: GETINET HAILU Under the Supervision of: Dr. Rakesh Belwal Assistant Professor‚ Faculty of Business & Economics Addis Ababa University July 2007 Addis Ababa Addis Ababa University School
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PART- A INTRODUCTION SOFT DRINK IN INDIA When the soft Drink first saw light of the day in India‚ no one knows. For decade it was a local low-Key industry‚ mainly confined to “the sahib 7 the elite”. The popular drink in the middle class homes was sweetened lemon juice mixed with water knows as ‘Nimbu pani’ today. Coca-Cola came to India amidst many fan fares in the 1950 and it became the national drink in a few years. Though other soft drinks brands were available in more than one city
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Contents 1. AGRO-PROCESSING: AN INTRODUCTION 3 2. GROWTH OF AGRO PROCESSING SECTOR 3 3. GOVERNMENT POLICIES 4 4. SWOT ANALYSIS FOR AGRO-PROCESSING INDUSTRY 6 5. GOAL 2015 7 6. ORGANISATION-VAPCOL 8 7. PRODUCT: CASHEW-NUT 9 7.1 Cashew industry in India: An Overview 10 7.2 Supply chain of Cashew product marketed by Vapcol 11 7.3 Value Addition Process 12 7.4 Sales and distribution and Marketing of Cashew nut 12 REFERENCES 13 List of tables Table 1: Agro-Processing Industries in India—Growth
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would like to thank all the people who have lent there valuable time for the recording of the data and completion ofthe report. their consideration it would have been difficult to completethe study. EXECUTIVE SUMMARY The automotive industry designs‚ develops‚ manufactures‚ markets‚ and sells theworld ’s motor
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problem solving and decision making. Employees who are strong in KSAOs has practice goal-directed thinking and action in situations for which no routine solutions exist and able to understand a problem situation and its step-by-step transformation based on planning and reasoning. Furthermore‚ it demonstrate ability to choose between alternative courses of action using cognitive processes such as memory and evaluation and demonstrate ability to map processes of possible consequences of decisions‚ to
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EXECUTIVE SUMMARY “FarmX Agro Ltd.” is an agro based company that offers high quality agro based poultry‚ dairy and food products to both domestic and foreign market. All products will be processed and packed to be distributed in the market in competitively reasonable price. There will be FarmX’s own production farms and processing centers in different districts of Bangladesh. However‚ Processed poultry‚ Dairy and animal food are the main products of our company. Our farms of FarmX will predominantly
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Nigerian brewery industry is a major player in the Nigerian Economy with annual sales exceeding =N=200billion. However‚ Competition in the Nigerian beer market is getting fiercer as environmental and economic conditions affect the disposable income of the consumer. Growths in this industry in recent times have been achieved through innovation‚ market share increase and exploration of new frontiers through exports. With so few options for growth‚ companies that operate in the industry are under considerable
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Purdue extension EC-722 Industry Analysis: The Five Forces Cole Ehmke‚ Joan Fulton‚ and Jay Akridge Department of Agricultural Economics Kathleen Erickson‚ Erickson Communications Sally Linton Department of Food Science Overview Assessing Your Marketplace The economic structure of an industry is not an accident. Its complexities are the result of long-term social trends and economic forces. But its effects on you as a business manager are immediate because it determines the competitive
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Five Trends in the Restaurant Industry The number one growing trend in the restaurant industry is the idea of fresh‚ healthy meal options. According to the NRA a growing number of consumers are becoming more health conscious‚ and therefore looking better their diets. Restaurant owner have taken note of this and are trying to provide a healthy selection of food for its consumers. In fact forty percent of restaurant owners had budgeted more spending in 2010 compared to 2009. They are willing to
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products principally through third-party computer resellers. The Company is also continuing its expansion into new distribution channels‚ such as mass merchandise stores‚ consumer electronics outlets and computer superstores‚ in response to changing industry practices and customer preferences. The Company’s products are sold primarily to business and government customers through independent resellers‚ value-added resellers and systems integrators; to home customers through independent resellers and consumer
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