1) The marketing department can use the operational CRM technologies of a list generator‚ campaign management and cross-selling and up-selling. List generators compile customer information from a variety of sources and segment the information for different marketing campaigns. List generators provide the marketing department with a solid understanding of the type of customer it needs to target for marketing campaigns. Campaign management systems guide users through marketing campaigns performing
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Information Technology Act Vivian Pearson BIS/220 June 10‚ 2013 Daina Scott There are several advances in information technology that resulted in new ethical issues necessitating the creation of certain acts. The two acts which will be discussed in my paper are the Children’s Online Privacy Act of 1998 and The Children Internet Protection Act. Children’s online Privacy Act COPPA‚ 1998 The Children’s Online Privacy Act is a federal law constructed to limit the collection and
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The topic of the research study was “Information technology can improve the productivity of travel and tourism operation”. In this research questionnaire has been developed to collect data for the research study. The sample of the study was based on fifty-nine respondents. In first chapter introduction‚ aims and objectives were stated. In second chapter researcher explain independent variable (travel and tourism) and dependent variable (information technology)‚ their history and factors. In chapter
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Information Technology Acts There are several advances in information technology that resulted in new ethical issues necessitating the creation of certain acts. The two acts which will be discussed in this paper are the Children’s Internet Protection Act of 2000‚ and the Family Educational Rights and Privacy Act of 1974. Children’s Internet Protection Act‚ 2000 The Children’s Internet Protection Act (CIPA) is a federal law which was passed by Congress to allocate the offensive content over the
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Technological progress has been going on in the sector of Aviation from time to time. Since the 1980s‚ Information Communication Technologies (ICTs) has been transforming tourism globally. This essay will be looking into the matter how ICT in the aviation industry has changed the way costumers book their flight through internet‚ by looking at various sources. The other issue the essay would be focusing at is what customers demand from the websites of the airlines to help make their work easier by
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Report on the tourism industry in the service sector. This report is going to focus upon the tourism industry within the service sector‚ looking at‚ the tourism product‚ the business operations cycle‚ the service concept‚ and then the idea of the service concept will be applied to the tourist attraction Alton towers. Section 1 : The key differences between a tourism product and a manufactured product. The tourism product is defined by many as an intangible product to the customer‚ a service/ experience
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EFFECTS OF INFORMATION TECHNOLOGY ON CUSTOMERS’ SATISFACTION IN NIGERIAN FINANCIAL INSTITUTIONS. By ERNEST E. INYANG‚ A. D. O. OTONKUE AND JUDE U. BASSEY ABSTRACT Information technology may be considered to be the harnessing of electronic technology in its various forms to improve the operations and profitability of the business as a whole. Information Technology provides significant improvements with facilities such as word processing (improving secretarial‚ typing and some reprographic
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Management Vol. 3. No. Special. November 2013. Pp. 1-11 1 A Comparative Study of Organized and Unorganized Retail Sectors in Bangalore Mihir Dash* & Sam Chandy** Abstract This study analyzes the challenges and opportunities faced by organized and unorganized retail players in Bangalore. It was found that organized retailers see competition from the unorganized sector as their biggest challenge‚ followed by competition between organized retailers and the inefficiency of distribution channels
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Chapter 1 : Introduction to Information Technology 1.1 The Practical User: How Becoming Computer SavvyBenefits You What does being computer savvy mean‚ and what are its practical payoffs? There is no doubt now that for most of us information technology is becoming like a second skin—an extension of our intellects and even emotions‚ creating almost a parallel universe of “digital selves.” Perhaps you have been using computers a long time and in a multitude of ways‚ or perhaps not. Either way‚ this
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International Journal of Trade‚ Economics and Finance‚ Vol. 1‚ No. 1‚ June‚ 2010 2010-023X Information Technology roles in Accounting Tasks – A Multiple-case Study Maria do Céu Gaspar Alves accounting‚ the relationship between IT and accounting has been studied relatively little” (Granlund‚ 2007:3). Based on a literature review of earlier research and empirical studies we conclude that there is a very limited knowledge about the impact of the most recent IT developments in the accounting field
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