SCHOOL OF LAW Year 2013-14 Term 1 LAW001 ETHICS AND SOCIAL RESPONSIBILITY Instructor: David N. Smith Practice Professor‚ School of Law Tel: Email: Office: 6828 0788 davidsmith@smu.edu.sg School of Law‚ Room 4044‚ Level 4 COURSE DESCRIPTION Issues of ethics and social responsibility arise in all professions and all aspects of life. The failure to anticipate‚ recognize and deal effectively with these issues can have serious implications for individuals‚ companies‚ governments
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Discourse of Advertising. London and New York: Routledge‚ 1992. Dela Torre‚ Visitacion. Advertising in the Philippines: It’s Historical‚ Cultural‚ and Social Dimensions. Manila: V.R. dela Torre‚ 1989. Ellmore‚ Terry. NTC’s Mass Media Dictionary. Illinois: NTC Publishing Group‚ 1996. Fairclough‚ Norman. Media Discourse. Great Britain: Edward Arnold‚ 1995. Gee‚ James Paul. An Introduction to Discourse Analysis: Theory and Method. London: Routledge‚ 1999. Hepner‚ Harry Walker. Advertising: Creative
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someone does some marketing‚ there is nothing to sell‚ and no premise on which to sell it. Marketing is the eyes and ears of the company‚ tuned to the customer‚ and to competition. It is the driving force behind new products‚ behind the promotion and advertising and all of the other communications about the new products. However‚ in today’s world of exponential growth of Internet and advancements in Web 2.0‚ Media Marketing is a thing of past. If you want to be heard today‚ then you have to appeal to each
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McDonald’s and Their Advertising Influence University of South Florida Abstract This essay seeks to explain the link between McDonalds advertisement and the effect on the average consumer. McDonalds is one of the most popular fast food chains in the United States and is also criticized for their unhealthy foods. In my analysis I will analyze the history of McDonalds and how their advertising and publicity has affected the public mindset. I will also analyze how
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to go to the convenience store and pick up some common products‚ I saw an ad on a billboard on my way there‚ on a product that I did not need‚ got distracted from going to the place that I had started out to go bought the product that the ad was advertising. When I finnaly arrived home happy with the purchase‚ I was quickly disappointed because it wasn’t what I needed and I didn’t get the things that I wanted. Like the article “Hype” signs of life in the USA say “No one is exempt‚ there is nowhere
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Services Preliminary Examination – Sachchida Nand Jha Sociology Books for GS Mains – IAS Society In India: Concepts‚ Theories And Recent Trends – Ram Ahuja Social Problems In India – Ram Ahuja Social Change In Modern India – M. N. SRINIVAS Ethics Books for GS Mains – IAS
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------------------------------------------------- European Advertising vs. American Advertising ------------------------------------------------- Research Paper ARS 230 The main aspect of advertising is to ‘get more bang for the buck’‚ to make it aesthetically pleasing to the eye and gain the viewer’s attention. Throughout the years‚ advertising has varied in many ways from catchy slogans to iconic logos. Some may say there is nothing wrong with a little healthy competition‚ but what if one
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Advertising Advertising‚ is defined as the act of informing or notifying; or to call the public’s attention to a product or service especially in order to sell. Advertising is by far the most visible way in which businesses present information to the public. Over the years‚ advertising methods and objectives have stirred up quite a bit of controversy dealing with certain issues. Those who criticize advertising are concerned with specific practices linked with advertising. Critics are especially concerned
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Advertising & IMC: Principles and Practice‚ 9e (Moriarty) Chapter 1 The New World of Marketing Communication 1) Which of the following is a basic role of advertising? A) identification B) entertainment C) competition D) public relations E) two-way communication Answer: A Diff: 2 Page Ref: 6 Skill: Concept Objective: 1-1 2) The word advertisement first appeared in the ________. A) 1550s B) 1650s C) 1750s D) 1850s E) 1950s Answer: B Diff: 2 Page Ref: 6 Skill:
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regional list system is a variation of party list proportional representation. In this system multiple candidates are elected through preferentially-ordered placements on an electoral list Each party makes lists of candidates to be elected‚ and the seats go to each party proportionately to the number of votes the party receives. Voters may vote directly for the party‚ like in Israel‚ or for the list of candidates‚ such as in Hong Kong. The ‘closed’ part of the name ‘closed regional list system’
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