FACTORS INFLUENCING THE CONSUMERS’ INTENTION TO USE ENVIRONMENTAL FRIENDLY PRODUCTS NOR BAEYAH BT JAHAYA 2011969509 NURHIDAYAH ‘ALIAA BINTI CHE ZULHAIMEE 2011291054 BACHELOR OF BUSINESS ADMINISTRATION WITH HONOURS (HUMAN RESOURCE MANAGEMENT) FACULTY OF BUSINESS MANAGEMENT UNIVERSITI TEKNOLOGI MARA KAMPUS BANDARAYA MELAKA JULY 2014 FACTORS INFLUENCING THE CONSUMERS’ INTENTION TO USE ENVIRONMENTAL FRIENDLY PRODUCTS NOR BAEYAH BT JAHAYA 2011969509 NURHIDAYAH ‘ALIAA BINTI CHE ZULHAIMEE 2011291054
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Internal Influences and Consumer Decision Process Consumers’ Purchase Decision: Motivation Consumer motivation is an internal state that drives people to identify and buy products or services that fulfill conscious and unconscious needs or desires. The fulfillment of those needs can then motivate them to make a repeat purchase or to find different goods and services to better fulfill those needs (Peter & Donnelly‚ 2004). The behavioral aspect of consumer motivation concerns the actions someone takes
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Religion influence Consumer Behavior “Human beings are not born with a set of behaviour‚ they have to learn it. What they learn is dictated by the culture into which they are born or within which they grow up” – J Bareham(1995) Culture makes us similar to some people but different to the vast majority. Culture compromises of many aspects such as Language‚ Politics‚ everyday food habits and Religion. Religion can be defined as a subculture. A subculture is a group whose members share beliefs and
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How do you spend your free time? There are many different things which you can do in your free time. Personally I don’t have much free time. I am preparing to my mature exams. However‚ there always happen some free moments on the weekends. I don’t do any especially exciting things then. Sometimes I simply lie on the sofa and watch TV. I like series movies‚ like "Friends". I must admit that I also watch soap operas to entertain. In my mind you cannot learn anything watching TV so I generally choose
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Factors that influence learning Health Bad health can have a negative impact on a person’s learning. If a person is unwell they are unable to attend school‚ college or courses. For example‚ if a person has the flu‚ they could be unwell for two weeks. In those two weeks they could miss a substantial amount of learning time‚ leaving them behind with work & unable to move on with their learning at the same pace as their peers. Employment If a person is employed it can have a negative effect
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computerized systems. Most of these companies started using these systems to save time and reduce costs. Even though these computerized systems are rather expensive‚ in the long run they saved companies money. The companies saved money by making or purchasing a computerized system by reducing paper usage and employee overtime. Since employees did not have to spend there time doing paper work‚ they could do their jobs faster and more efficiently. This gave the employees more time to do other projects around
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Protective factors are those associated with reduced potential for drug use and risk factors are those that make drug use more likely. The main principles have to be considered: programs should enhance protective factors and reverse or reduce risk factors. Protective factors should include strong and positive family bonds‚ monitoring of children and peer’s activities‚ clear rules of conduct within the family‚ involvement between children and parents‚ success in school performance‚ strong bonds in
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has become a new determinant for consumers purchase decisions. As a consequence of this‚ ever more companies have begun to implement different CSR initiatives in order to take responsibility for the environment. The arguments differ among researchers whether it is actually profitable for companies to invest in CSR initiatives. In this study we have based upon the functional theory of attitudes and identified different factors that are likely to affect consumer attitudes towards an environmental
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Factors that influence communication. There are different ways that the environment can affect communication. For example: Noise - A noisy environment can mean road works‚ loud music‚ and transportation. Setting - Pictures‚ signs‚ decorations and poor lighting can distract people which makes them lose focus. Time - Meeting at the wrong time and phone calls at the wrong time can affect communication. Space - Overcrowded places for example corridors‚ public transport‚ offices and stores can affect
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Term paper Proposal Name: Class: MBA-Day Semester: fall 2011 Proposed Title Factors influencing consumers purchase intentions of buying branded Butter. Table of Contents 1. Introduction: 4 1.1. Background and rationale of the study: 4 1.2. Problem Statement: 4 1.3. Research Objectives: 4 1.4. Research questions: 5 1.5. Delimitations of the study: 5 2. Literature review 6 2.1. Concepts and Definitions 6 2.2. Theoretical reflections 6 2.3. Substantiating evidences from
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