OF TEXT TRANSLATION IN ADVERTISING Moskvitina A.V.‚ stud.‚ Superviser: Vakurina N.A. Tomsk Polytechnic University Modern mass media have triggered the distribution of the international advertizing activity. Nowadays‚ the translation of advertising has become not only necessary but also the daily phenomenon of life of the world community. Thus‚ the knowledge of theoretical bases of the process is not only an indispensable condition‚ but also the quality assurance of the translation.
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Translation In Movies Names I. Introduction As we all known‚ film is an audio-visual art. This glamorous act is a magnificent gem in human history‚ which creates romantic stories and leads human into a marvelous land we have never come before. Looking back to the development history of film‚ we cannot deny that film reflects the society reality and the time spirit. As the cultural exchange between China and overseas become booming‚ film plays an important role as culture envoy. Film was
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The study of translation has been the center of attention of several scholars and schools of thought during the last three decades. Some terms related to the field of translation studies belong to a common language that it has been incorporated to the everyday language of translators; such as correctness‚ similarity‚ fidelity‚ original text‚ adaptation‚ equivalence‚ translation strategies‚ among others. However‚ most of the time these translations and equivalences express a connection between the
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On the Translation of English Movie Titles I. Introduction Nowadays‚ more and more overseas movies are introduced to Chinese movie market. As movies play a significant role in culture communication‚ proper translation to overseas movies is very important. The title is a soul to a movie. The audiences read movie titles before they enjoy the movies. So good title translations can easily attract people’s attention. Therefore‚ how to translate the film titles well is an important course in movie translations
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Translation Theory revision Translation – The process of translation between two different languages involves the translator changing an original text (the source text – ST) in the original verbal languages (the source languages – SL) in a different verbal language (the target language – TL) S. Bassnet def: Translation is rendering of a SL text into the TL so as to ensure that: 1) the surface meaning of the two will be approximately similar‚ and 2) the structures of the SL will e preserved as
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INTRODUCTION Translation used to be considered an inter-language transfer of meaning‚ which is the point of departure for research and study. Many earlier definitions demonstrate this‚ using source language and target language as their technical terms. Moreover‚ translation theories strictly confined themselves within the sphere of linguistics. For many years the popular trend in the translation circles had been perfect faithfulness to the original both in content and in form and it had been regarded
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度和标牌翻译的准确度上，但是相关的问题依然存在。 本文运用“翻译目的论”的原理，从翻译的目的性出发，列举例证分析了广州公共标识语的翻译现状，对几种不同类型的公共标示牌进行理论分析，指出错误，并提出相应翻译策略。 [关键词] 公示语标牌、翻译目的论、旅游 Translation of Public Signs in Guangzhou：Skopos Theory Perspective [Abstract] The translation in tourism plays the important part in overseas travel while bilingual public sign is an essential part of the translation in tourism. Guangzhou‚ as an economic and cultured capital of south area in china‚ attracts millions of foreigners. It is doing better in bilingual
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Introduction Translation does not only involve giving the equivalent meaning in the Target Language (TL)‚ rather it involves considering the values of the TL and the Source Language (SL) whether they are linguistic values or cultural ones. Some translators prefer changing the SL values and making them readable for the TL audience. This is termed Domestication. Others‚ on the other hand‚ prefer keeping the values of the SL and exposing audience to them. “Domesticating translation” and “foreignizing
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Translation and Technology Palgrave Textbooks in Translating and Interpreting Series Editors: Gunilla Anderman and Margaret Rogers‚ The Centre for Translation Studies‚ University of Surrey‚ UK Palgrave Textbooks in Translating and Interpreting bring together the most important strands of thinking in a fast-developing field. Volumes in the series are designed for Masters students in Translation Studies and Interpreting‚ as well as for upper-level undergradutaes considering a career in this area
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Equivalence and Translation It is evident that differences between the systems of the source language (SL) and the target language (TL) bring about the loss of certain functional elements whereas they also give rise to new ones through translation. This can be clearly observed when a target-language text (TLT) is compared with its source-language text (SLT). The literature in translation studies has generated a lot of discussion on the sources of this phenomenon known as ‘translation loss’ which has
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