HINDUSTAN UNILEVER LTD: THE WHEEL SAGA MM I INDIVIDUAL ASSIGNMENT Name: Ushasi Kundu Course: PGDM (2011-13) Section: B Roll No.: 11DM-192 Q1. Based on the case study above‚ critically examine HUL’s Marketing strategy (STP) for Wheel since its inception and the reasons for the success of the brand. Answer: In 1987‚ HUL launched its very famous product Wheel detergent. The Strategies followed by HUL to reach a point of success with the brand were: A. Innovative Segmenting Strategies
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ourselves? Overall‚ it really does astonish me how much can change within a short period of time. Most friendships and relationships that randomly build together are said to be the best. But do we know how they will end? Why they will end? Eventually‚ one person gets tired of the other and the relationship between both of you becomes unstable. Sometimes nothing happens between you two and things will just begin to feel different which draws each person’s feelings to slowly change. Two years ago on December
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accessories. Now a publicly owned company‚ Harley has scored double digit growth for eighteen consecutive years. Harley transformed itself into a strong marketing company with a focus on lifestyle image and product quality. Background A brand over-extension While motorbike apparel (Motorclothes® merchandise) and ornaments probably matched the Harley Davidson cult heritage brand‚ the company had lost focus. In the 1990s‚ it extended the brand too far. It introduced products like wine coolers
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Character over Reputation Personality can open doors‚ but only character can keep them open Elmer G. Letterman This is a very important subject to me‚ because we live in a world where we are very concerned about how people see us. A world where people would do anything just to keep up man’s idea of him. Businessmen and organizations inflate their financial records to keep up in the eye of the public; individuals go to any extent to make others see them the way they seem. They say we must maintain
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accomplish. After this‚ Santiago endures a long time without much food or water‚ and then‚ after he kills the marlin‚ he must bear the greatest physical task of his voyage‚ getting back home with the fish. Unfortunately‚ he does not do this‚ but he triumphs over several sharks before they can get to the fish. When his trek home is coming to an end without any meat on the fish‚ he spits in the water and says‚ “Eat that‚ galanos. And make a dream you’ve killed a man” (Hemingway 119). Santiago is extremely angry
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The Cove - Worth an Oscar This paper will comment on an article called “Town upset over ’The Cove ’”. Drawing upon the scenes from the film‚ some lines from the article Bill Nichol’s “Introduction to Documentary” this paper will begin by telling the audience why the film was made very well and why it deserved an Oscar. It will then enlist specific scenes in the movie that show the reasons it is a good movie. This paper will argue that it is right for the cove to win an Oscar. It will raise
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Question 1: My immediate goals could be defined as attending class every day‚ taking detail notes‚ asking questions‚ studying daily‚ utilizing any and all resources‚ and last but not least‚ working one on one with each one of my professors during his/her office hours to learn what their expectations are to earn a “A”. My short-term goals would be to complete all assignments on time‚ write my resume‚ get a car‚ and look for a job. My long-term goals are to graduate on time with a degree in
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Lottery” in 1948 with a purpose in mind. Upon hearing the title‚ many readers think about a lottery in people want to win due to the fact that they could win millions of dollars. However‚ this is not the case in Jackson’s version where the lottery is one in which the winner is stoned to death. Jackson’s focus in this story is that society is flawed‚ imperfect‚ and sometimes stuck in the past. She declared that her purpose was “to shock the story’s readers with a graphic demonstration of the pointless
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April 15‚ 2013 Prison overcrowding paper Overcrowding in prisons is one of the biggest challenges facing the American criminal justice system today. The total population of prisons and jails in the United States neared the 2.1 million mark in June 2003‚ according to the Bureau of Justice Statistics (BJS). The Bureau of Justice Statistics reported incarceration rates of state and federal prisoners continued to rise. At midyear 2003‚ the number of sentenced inmates was 480 per 100‚000 U.S. residents
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Frightening Moment (ESSAY) Growing up people have witnessed a few tragic moments as part of their normal lives including car accidents‚ plane crashes‚ animal attacks or just the destruction caused by Mother Nature and just like everybody else I was one of them. It was about two years ago‚ my senior year in high school‚ when I witnessed a horrific scene at JFK Medical Center in West Palm Beach during a field trip to an autopsy. During the procedure they each explained to us what their job was and how
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