Literature review Mobile advertising is a new way for advertiser to choose as a medium of communication to promote their product‚ services and ideas. Mobile advertising also knew as mobile marketing that provide the advertising message in innovative way to the customer via the mobile devices such as Smartphone or mobile phone. Mobile advertising is a real opportunity for enterprises to get new costumers and communicate with the current ones (Blanco.C.F‚ Blasco.M.G & Azorin.I.I‚ 2010). The
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|Evaluation of Patient satisfaction with the services provided at the District health | |facilities: | |A case of Kabarnet municipality‚ | |Baringo Central District
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this study is to investigate the relationship between university facilities or services and student satisfaction that occurs in a Malaysian public university in Sabah namely Universiti Malaysia Sabah (UMS). By studying‚ we are able to know whether it has a forthright effect of facility or service quality on the student satisfaction. In addition‚ we are also be able to grasp a better understanding of the nature of services and facilities offered to students in higher learning institution and their perceptions
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Consumers Rights in Indonesia – A Review Consumer’s rights are the proper benefits that protected by the law‚ which the consumers automatically obtain when they purchase a product. For instance‚ when a consumer buys a product they have the rights to have a satisfactory quality of its product and the fit function for the purpose as described on the packaging‚ the advertising of the product and also as described by the sales person. Therefore‚ if the consumer doesn’t obtain the right quality
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SUMMARY: MOBILE COMMERCE: A REVIEW Any monetary transaction that is conducted via a mobile telecommunications network is refer as mobile commerce (M-Commerce). Nowadays‚ mobility has forced M-commerce to be a trend. Since M-Commerce provides customers with the ability to buy products by using mobile devices‚ therefore‚ M-Commerce is definitely different from overall mobility and mobile application. From the content‚ it contains four parts which talk about applications‚ benefits‚ limiting
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the F.C.C (Federal Communications Commission)‚ he fined Madison River and forced them to stop preventing their users from utilizing Vonage (Wu). Due to situations such as the Madison River incident‚ net neutrality was created to hold Internet Service Providers (ISPs) to specific operational standards. The term "network neutrality" was coined by Columbia Law Professor Tim Wu to describe the effort by believers of an "open access" communications platform to treat all information on a network equally
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customer’s satisfaction has been the main concern for every hotel and resort. Customers are now more valued and every effort is being made to keep them loyal to the hotel and make them permanent visitors. The hotel industry believes that higher level of customer satisfaction may result in higher levels of repurchase. Repeat purchasing is essential to a continued stream of profitability through achieving higher levels of customer satisfaction (Oliver‚ 1997). The customers’ satisfaction can be defined
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Literature Review ‘Mobile marketing’ is a dynamic and cutting-edge channel of communication for marketing messages. Before evaluating whether there is a future for mobile marketing‚ it would be sensible to analyse the current literature in this area. To begin with‚ this paper will look into the growth of the mobile phone globally and how the term ‘mobile marketing’ has developed. From here‚ it is important to get an in-depth understanding of how consumers’ attitudes <TO WHAT?> contribute
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CHAPTER – I INTRODUCTION AND DESIGN OF THE STUDY ATMs were introduced to the world in 1983. These modern marvels of technology were well received by consumers because they made it possible for them to access money from their credit cards or debit cards 24 hours per day with a quick and simple system. ATMs also made it possible for consumers to travel in a safer manner because they no longer had to carry large amounts of cash with them. Instead‚ they could access money anywhere in the world with the
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cent) followed by supermarkets (100 per cent) and hypermarkets (75-80 per cent). Further‚ it estimates the organised segment to account for 25 per cent of the total sales by 2011. Shopping in India has witnessed a revolution with the change in the consumer buying behaviour and the whole format of shopping also altering. Industry of retail in India which has become modern can be seen from the fact that there are multi- stored malls‚ huge shopping centres‚ and sprawling complexes which offer food‚ shopping
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