Michael Smurfit Graduate School Economics of Entrepreneurship John Cashell Starbucks Case Study Name: Cian Bolger Student Number: 14204986 Q1: In the Early 1980s‚ how did Howard Schultz view the possibilities for the emerging specialty coffee market? In the early 1980s Howard Schultz became interested in the specialized coffee market. He observed that there were only a few small coffee shops around the united states that did not have marketing budgets to expand or that they did
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(Head of North America Operations‚ and Orien Smith (CEO)‚ Starbucks‚ based in Washington‚ has grew rapidly since they started the business in the early 80s in Seattle to one of the largest chains of coffee brewer in the world. Ever since it went public in the 1991‚ Starbucks has expanded enormously and as for 2012‚ Starbucks own 12‚936 outlets solely in the United State. However‚ this growth would not be able to last longer if Starbucks do not continue to expend to the other countries to take
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Having installed its coffee stores across much of North America‚ Starbucks Corp. is aggressively expanding overseas -- and like other global retailing icons‚ it is finding that international fame can carry a price. Starbucks has been boycotted by anti-war protesters in Lebanon and criticized by New Zealand advocates seeking higher coffee compensations to farmers. And‚ faced with the possibility of terrorist attacks‚ the company has pulled out of Israel. Such dissent overseas recalls some of the problems
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determine the value of Starbucks. It is calculated by taking the market value per share divided by the earnings per share. A higher price to earnings ratio shows that the company’s product is in high demand. The current price to earnings ratio of Starbucks is 29.9‚ an increase from its price to earnings ratio of 26.8‚ fifty-two week ago. To understand where Starbucks stands relative to the industry it is in‚ it is useful to take a look at a few of its competitors. One of Starbucks’ competitors‚ Panera
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us as well as the analysis of funds Starbucks (SBUX¹) and Teavana (TEA²)‚ and further analysis performed through the review of the market data‚ it appears that the market has already adjusted to the news relating to the acquisition of Teavana by the Starbucks Corporation. As such‚ if one was to react of the acquisition news and tried making abnormal profits from this announcement‚ they would be consider reactive to the news but being little bit late. Starbucks announcement to buy Teavana‚ seems to
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To help Starbucks on its way to successfully reach the supply chain goals they redefined and changed their distribution and warehousing strategy too. In March 2011 Starbucks signed the agreement with Green Mountain Coffee Roasters to distribute Starbucks coffee and teas for Keurig single-serving systems (2) Green Mountain Coffee Roasters owns the biggest distribution network for the single-serving systems in North America and Starbucks was able to increase their stock prices significantly after
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MARKETING ASSIGNMENT – WEEK 2 STARBUCKS First store in Pike Place Market‚ Seattle‚ Washington (USA) in 1971. PRODUCT LINE : Starbucks roasts high-quality Arabica beans‚sells pastries and cakes‚ hot and iced espresso beverages. Additionally‚ Starbucks offers a line of super-premium ice creams and a range of coffee making equipment. HOW IS IT A SERVICE : Through the “Starbucks experience”‚ ” built around brightly lit cafes with comfortable seating‚ the aroma and taste of coffee‚ friendly
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dynasties‚ one small shop is in the midst of a brewing controversy‚ Starbucks‚ that poster child for American mass marketing and a growing number of Chinese want to banish it. The Forbidden City should preserve its uniqueness‚ says this woman. Ever since it opened more than 6 years ago‚ Starbucks has been a contentious presence in one of China’s most revered historical icons. In some of these symbols of western culture influence‚ Starbucks is just a tip of the iceberg. Do rub up against China’s nationalistic
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Summary: Starbucks has strong performance with record earning in the first quarer‚ strong profitable growth. Starbucks has more than 17‚000 coffee shops in about 60 countries. The outlets offer coffee drinks and food items‚ as well as roasted beans‚ coffee accessories‚ and teas. Starbucks operates more than 9‚000 of its shops‚ which are located in about 10 countries (mostly in the US)‚ while licensees and franchisees operate almost 8‚000 units worldwide (primarily in shopping
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Starbucks Corporation My Case 7 Spring 2007 Discount Rates in Valuation Discount rates play a key role in the valuation of discounted cash flows. Three rates are generally used to calculate the present value of future cash flows: the cost of equity (Ke)‚ the weighted-average cost of capital (WACC)‚ and the unlevered cost of capital (Ku). The Cost of Common Equity The cost of common equity is the building block for all of the other discount rates. The cost of common equity is based on
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