Communications Group-8‚ Sec-C Ajit‚ Anuj‚ Prateek‚ Rohit‚ Vaibhav AIRTEL: Evolution Founded: 7th July 1995 First mobile phone company in the world to outsource everything except marketing and sales and finance operates in 20 countries across South Asia‚ Africa and the Channel Islands The largest cellular service provider in India 4P+2P+3P for AIRTEL 4P’s Product: Airtel is the fifth largest telecom operator in the world with about 230.8 million
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Contents Topic Page No. Introduction --------------------------------------------------------------------- 03 Products And Services -------------------------------------------------------- 03 History ---------------------------------------------------------------------------- 03 Competitors --------------------------------------------------------------------- 04 Profit and Loss Account
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structural reforms. Even though the fixed line market share has been dropping consistently. Three telecom players dominate this market - Bharti Airtel with 19.5% market share‚ Reliance Communication with 16.7% and Vodafone with 16.4% followed by Idea around 12% and then BSNL having market share of around 11%. HISTORY OF AIRTEL Sunil Bharti Mittal founded the Bharti Group. In 1986‚ Mittal incorporated Bharti Telecom Limited (BTL)‚ and his company became the first in India
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(In Million) Fixed 929.37 Mobile 31.53 Total 960.9 • 3. Introduction Group Company Wise % MarketShare (Subscribers) as of July 2012 Operator Wise % Growth as of July 2012 1% 1% 0% 6% Airtel 0 Vodafone 0.80% 0.78% 10% 28% 0 0.39% 0.43% IDEA 0.000% 0 BSNL Videocon MTNL Loop IDEA Uninor Vodafone Aircel Airtel BSNL 014% Aircel 0 -1.69% Uninor 0 -2.37% 0 Videocon 0 MTNL -4.92% 23% 17% 0 Loop 0 0 -7.50% • (4. Introduction With the connections now growing at a faster pace in rural areas as compared
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to “AIRTEL” VISAKHAPATNAM Project report submitted to Andhra University‚ Visakhapatnam in partial Fulfillment for the Award of the Degree in MASTER OF BUSINESS ADMINISTRATION By Regd.No. Under the esteemed guidance of Project Guide [pic] DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES ANDHRA UNIVERSITY CAMPUS VIZIANAGARAM (2007-2009) CERTIFICATE This is to certify that project report entitled “BRAND AWARENESS” with reference to AIRTEL‚ Vishakapatnam
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* Bharti Airtel aimed to be a low cost provider in the highly capital intensive telecom industry. They needed to keep pace with the rapid growth of their customer base‚ which was growing at almost 100 percent per year. Their strategy was to acquire new customers and achieve low cost per minute‚ but it required huge capital investments. * They outsourced everything and concentrated only on marketing‚ sales and distribution. They redefined the core activities in telecom industry and concentrated
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CAMPUS CONNECT FEB 2015 #CHIEF SPEAK Dear Friends‚ Airtel has always been at the forefront of innovation in the telecom industry. We owe our success to the passion and creativity of each of our employees. As we look forward into the future‚ we are set to introduce path breaking innovations across all our lines of business. We are looking for fresh and innovative minds who can make significant contributions in this journey. If you enjoy working alongside highly skilled people with a passion for
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A Comparative Study Of Hutch‚ Spice and Airtel A COMPARATIVE STUDY OF HUTCH‚ SPICE AND AIRTEL WITH RESPECT TO STUDENT’S SCHEME IN BANGALORE Dissertation submitted in partial fulfillment of the requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION OF BANGALORE UNIVERSITY By SAJU RAGHAVAN Register Number: 05 MJCM 6039 Under the guidance of Prof. V.Chandrakala 2006 – 2007 A Comparative Study Of Hutch‚ Spice and Airtel EXECUTIVE SUMMARY In the money oriented
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Research Report of Bharti Airtel The Company Pulse is a no-nonsense decision enabling report which gives the details of the company‚ 10 Year X-Ray analysis‚ the company’s future prospects. The Company Pulse is extremely useful information which you need to read before investing in a particular stock. There is no need to go through a large number of pages & data to know the past & future potential of the company. Just reading the Company Pulse will suffice. Bharti Airtel Research Report Report
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Bharti has spent a considerable amount on advertising its mobile phone service‚ Airtel. Besides print advertising‚ the company had put up large no of hoardings and kiosks in and around Delhi. The objective behind designing a promotion campaign for the ‘Airtel’ services is to promote the brand awareness and to build brand preferences. It is trying to set up a thematic campaign to build a stronger brand equity for Airtel. Since the cellular phone category itself is too restricted‚ also the fact that
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