Literature review Definition of marketing strategy There are a lot of authors speak about the marketing strategy‚ the marketing strategy is very important in business‚ it can lead the firm towards attractively economic opportunities which are adapted to their imagination and know how to provide a potential to help the company grow and earn more profits (Lambin‚1997). If we want to have good marketing strategy in the firm‚ we need to understand the strategic situation confronting in an organization
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LITERATURE REVIEW INTRODUCTION The following information has been provided as a basis for the study we are conducting on analysing the Consumer behaviour towards the Multiplexes. The information has been extracted from research journals (ProQuest)‚ websites‚ articles‚ and blogs. This has helped us in conducting the primary research. Title: An exploratory study on customer perception about multiplexes Type of source: Journal paper Publication Details: JK journal of management technology‚ 2010
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MICROINSURANCE PAPER No. 1 LITERATURE REVIEW ON MICROINSURANCE Stefan Dercon*^ and Martina Kirchberger* in collaboration with Jan Willem Gunning^ and Jean-Philippe Platteau^ *Oxford University ^European Development Research Network (EUDN) i LITERATURE REVIEW ON MICROINSURANCE MICROINSURANCE PAPER No. 1 Copyright © International Labour Organization 2008 First published 2008 Publications of the International Labour Office enjoy copyright under Protocol 2 of the Universal Copyright Convention
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LITERATURE REVIEW- COMPARATIVE ICICI & SBI 1. This article depicts a comparative study on the personal banking services of ICICI Bank and SBI. The advantage of one scheme over another is studied and reasons for why one should choose a particular scheme is also given. Various schemes offered by both the banks were studied and data was gathered which also highlighted the risk areas of all the schemes are carefully looked at. Source: http://www.scribd.com/doc/28674754/sbi-icici 2. This article
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and promotion activities in this organization are also good. * The Respondents are overall satisfied with their job . * The refreshment facilities are also need to be improved BIBLIOGRAPHY Books referred:- Chhabra. ‚ T. N. Human Resource Management‚ Dhanpat Rai $Co (P) Ltd. India‚ ninth edition. Kothari C.R.‚ Research Methodology‚ New Delhi; New Age International Publication‚ second edition. Web-Site:- www.studymode.com www.google.com DIFINITIONS “Job satisfaction
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Chapter 5 Literature Reviews 5.1 Introduction Cathay Pacific is a successful airlines in the airlines industry‚ it also is a Hong Kong based airlines. Cathay Pacific is now growing as the most famous airlines in Hong Kong and put itself onto the international platform. Cathay Pacific currently ranks as the world’s 8th most profitable airline (net profit)* and the 17th largest airline in the world by operating revenue. Also Cathay Pacific is ranked 11th-largest in the world in terms of revenue
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LITERATURE REVIEW In intention to discover the relationship between efficient working capital management and firm’s profitability(Shin & Soenen‚ 1998) used net-trade cycle (NTC) as a measure of working capital management. NTC is basically equal to the CCC whereby all three components are expressed as a percentage of sales. The reason by using NTC because it can be an easy device to estimate for additional financing needs with regard to working capital expressed as a function of the projected sales
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related with achieving the quality‚ quantity‚ cooperation‚ dependability and creativity that been setup in the organization. Therefore‚ employee is an asset in the organization where the employee performance is considered as a measure of the quality of human capital. According to Churchill‚ Ford and Walker‚ (1987)‚ the determinants of performance are personal‚ organizational‚ environmental‚ motivation‚ skill level‚ aptitudes and role perceptions. In addition‚ Vroom (1964) explained that motivational components
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to earn her degree online. Her sales have always been average but the last eight months sales have been at an all-time low. Provide a detailed description of the specific strategies you would use for Bob and Mary in 250 words. Would your human resources strategies be the same? Or would they be different? Why? First I would talk to both Bob and Mary‚ separately of course‚ and find out if there are any work-related issues that could be plaguing them. Then I would implement different plans of
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Theoretical Framework for Nursing Practice – Module 4 A. As you read Henderson ’s definition of nursing‚ what nursing functions and actions are applicable today? Explain. Almost all basic independent nursing interventions have its basis on the fourteen nursing needs by Henderson. She described the role of the nurse as one of the following: substitutive‚ which is doing something for the patient; supplementary‚ which is helping the patient do something; or complimentary which is working
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