LITERATURE REVIEW Title: Consumer Attitudes towards Mobile Advertising The advertising industry is a lucrative business in Malaysia (Kwek‚ Tan & Lau‚ 2010). According to Yuqing and Guangjun (2010)‚ mobile marketing increases quickly because of the popularity of smart portable devices and advances in wireless technologies. Besides that‚ the study of attitudes toward advertisements is one of the important concepts in research on marketing and information systems (Blanco‚ Blasco & Azorín
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BETTINA JOYCE P. ILAGAN Department of Languages and Mass Communication College of Arts and Sciences Cavite State University Building up your RRL Why do a literature review? bjpilagan2013 provides information useful for developing other parts of your study like research design‚ framework‚ definitions‚ methods for data gathering‚ data analysis and interpretation leads you to the theoretical and conceptual frameworks of your study • provides basis for identifying relevant variables • helps
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A fiasco of corporate renaming and communications: An empirical evidence Somboon Kulvisaechana Thammasat Business School Faculty of Commerce and Accountancy‚ Thammasat University 2 Prachan Road‚ Bangkok 10200 Thailand Tel. 662-225-2107 E-mail: cambridge@cantab.net A fiasco of corporate renaming and communications: An empirical evidence ABSTRACT This paper examines the dynamic interplay between image and identity being communicated in a major UK distribution company‚ and focuses on the
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Crafting your literature review Conceptual/Theoretical Frameworks As an action researcher conducting a study and writing a dissertation‚ you wear two hats. One of your hats involves the intervention being implemented by you and/or by others with your guidance. The other hat is the one you wear as a researcher where you are stepping back from the actual intervention and evaluating the change or improvement effect it has on the organization. This means that‚ in the literature review‚ you should
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CHAPTER II REVIEW OF RELATED LITERATURE This chapter aims to present the different literatures as well as readings and writings which were accumulated by the researchers locally and globally. The researchers tried to gather information which was relevant to the present study. According to a case study about library management at the University of Swaziland in South Africa; higher educations are increasing under pressure to produce graduates who can effectively function in the Information and
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Thomas Hintz and Karl Mann are both under the department for addictive behaviour and addictive medicine‚ central institute of mental health in the University of Heidelberg‚ Mannheim‚ Germany. Thomas Hintz is working under the university as a research assistant for Prof. Dr. Karl Mann. Hintz holds a Diploma in Psychology from the University of Heidelberg. Prof. Dr. Mann is a full time professor at the University of Heidelberg in Addiction Medicine. Critical Reflections The main purpose of this
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Abstract One of the most visible forms of unemployment is the men who stand at the side of the road or on corners daily‚ waiting for any job that may come their way. It is estimated that there are nearly 1‚000 places in South Africa where a minimum of about 45‚000‚ mostly black African men‚ stand‚ waiting to be picked up. The South African space economy is characterised by an uneven distribution of economic activities. International empirical studies have shown that there is a geographical or spatial
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Absence seizures are a brief loss of awareness‚ sometimes mistaken for daydreaming. They can happen very often and can affect attention‚ learning and memory. There are a few different ways that scientists use to examine the brain while absence seizures are present. This article explored the insights of EEG-fMRI studies into the mechanisms of AS and considered how the DMN or default brain network ( which is a network of interacting brain regions known to have activity highly correlated
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CHAPTER II REVIEW OF RELATED LITERATURE AND STUDIES This chapter presents the review of related literature and studies for both foreign and local underlying the framework of the study. Synthesis was also created based from the gathered information and facts in literature and studies. FOREIGN LITERATURES According to the study of the orbitofrontal–amygdala circuit and self-regulation of social–emotional behavior in autism that. Autism is centrally characterized by developmental disruption in social–emotional
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Literature Review Executive Summary: Emotional concerns in the workplace are a considerable loss to employee’s health and welfare. They slow down the performance of employee and so they are harmful to the organisational well-being as well. This literature review would put forward a concise introduction on the two frequently occurring emotional concerns in the workplace: anxiety and depression. Anxiety and depression are a usual and adaptive reaction to the individual who is undergoing such emotional
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