Literature Review: Ghani et al (2008) conducted a research on the 2006 epidemic of dengue virus at a tertiary care centre in Sindh. The basic reason behind conducting research was to investigate the outcome of a selected group of patients who were either alleged or had been confirmed to be infected with the dengue virus and were being provided treatment at Liaquat Univesity Hospital in Hyderabad. The methodology that was used in this research was that 116 patients were kept under observation as
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literature review the report is aimed to research the reason for P&G marketing decision of being sponsor of Shanghai EXPO. Therefore I do this research from some subjects. To the P&G itself‚ the marketing is important. In the Marketing: An Introduction ( Scottish Qualifications Authority‚ 2006)‚ it is said that the marketing means that “selling goods that don’t come back to customers who do—at a profit which satisfied shareholders—using means which satisfy other stakeholders”.(P17) and it was divided
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Business Analysis of Apple Incorporated Sarah Norton MGT/521 May 16‚ 2011 Jerry Davis Business Analysis of Apple Incorporated Apple Incorporated is a company that has made their mark in designing and marketing electronics‚ computer software‚ and personal computers. Some of Apple Incorporated’s most notable products include the Macintosh computer‚ the iSeries; iPod‚ iPhone‚ and iPad. Along with these computer applications Apple Incorporated also
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Introduction Apple Inc. is a company that focuses on development and marketing of personal computers‚ media devices‚ design‚ and portable digital music players. Also‚ the company sells a variety of related software‚ services‚ peripherals‚ networking solutions‚ and third-party digital content and applications. The company ’s portfolio of offerings comprises Mac computing systems‚ iPods line of portable digital music and video players‚ iPhone handsets and iPad portable multimedia and computing devices
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share in the industry. Apple Computer Inc.‚ is known as Apple Inc. has proven that a company may successfully diversify its portfolio if they continue to be innovative in creating new products and improving older products. Apple Inc. was established in April 1‚ 1976 by founders Steve Wozniak and the late Steve Jobs with the release of one computer. The company then became incorporated on January 3‚ 1977 in Cupertino‚ California. During the early years of the company Apple was known as the manufacture
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used by marketers to segment market. Furthermore‚ they are standard and readily available and marketers believe that consumer behaviours are highly related to these variables (as cited in Greenwell‚ Fink and Pastone‚ 2002‚ p.233). An analysis of literature suggests that‚ among psychographic variables‚ concern about health‚ food safety‚ impact on the environment and animal welfare as the
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Strategic Appraisal of Apple Inc. Introduction The intention of presenting this report is to give a full strategic appraisal and evaluation of Apple Inc. In 1976‚ the company was founded in a garage in Santa Clara‚ California. The American multinational corporation mainly involves in designing and marketing consumer electronics‚ computer software and as well as personal computers. Differentiation is the current strategy position of Apple Inc. There are five main firms in the PC industry and among
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Table of Contents Page Introduction 2 Apple‚ Inc Overview 3 Apple’s Branding Strategy 4 Apple’s Brand Equity 5 Microsoft’s Marketing Strategy 6 Microsoft’s Branding Strategy/Equity 8 Apple vs. Microsoft Operating systems 9 Advertising Campaigns 10 Effectiveness/Conclusion 13 Appendix A 16 Apple Balance Sheet 17 References 18 Introduction The psychological perception of a company
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Apple is involved in the design‚ development and marketing of personal computers (PC) and related software‚ peripherals‚ network solutions‚ portable digital music players‚ and associated accessories. The company’s portfolio of offerings comprises Mac computing systems‚ iPods‚ iPhones‚ and servers .The company’s software applications include Mac OS‚iLife ‚ iWork‚ and internet applications like Safari and QuickTime‚ among others. The company mainly operates in the US. It is head quartered in Cupertino
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selected firm. (Falcis‚ 2012) About the Company-Apple Inc The company considered
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