business have web presence‚ some of people think that website is just a commercial requirement but others think that it is mandatory to run their company activities. These different theories about internet have been discussed a lot in recent marketing literature. In the past decade marketers have been arguing about the role of internet in marketing. In the start marketers used internet as communication tool but as time passed they realized the true potential of internet and the idea of Internet marketing
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LITERATURE REVIEW Foreign exchange exposure is very crucial now a days as cross border trade is increasing day byway at a very fast pace. But it is also regarded as very complex. There is a dearth of good literature on this subject‚ especially in India. Some of the studies identified in this area areas follow; Bengt Pramborg‚ in this study‚ ―Foreign Exchange Risk Management by Swedish and Korean Non Financial Firms: A Comparative Survey‖‚ 2002‚ makes a comparison of hedging practices of Swedish
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Literature review Teacher and pupil understanding of ICT and e-safety in schools is an issue that is current and topical due to its increasing presence in primary education. The Byron Review (2008) has drawn attention to this with its extensive assessment of the internet and video games and how they affect children. This Byron Review supports the key issues in Internet safety and ICT use by identifying just how integral these technologies are to children’s lives. The review makes explicit
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Brand Community Strategies for Creating Value for Customers A brand community consists of a group of customers who share similar values‚ standards and culture while recognizing bonds of membership with each other and with the whole community. Benefits of deploying a brand community systems include customer brand loyalty‚ positive brand image‚ reduced marketing spend (since brand message is passed on through WOM within the community)‚ innovative products and services‚ and the likes. But
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Souiden‚ et‚ al (2006) postulate that further in-depth studies are needed to investigate how branding can assist companies to achieve their organisational presence in the marketplace. Consequently‚ as there is inadequate research on branding literature‚ this study helped to establish a comprehensive understanding regarding the effectiveness of branding for small independent organisations. Therefore‚ this management report addressed the main research question of ‘how can small independent businesses
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2 Review of Related Literature 2.1 The Significance of Using Models A model is a schematic description of a system‚ theory‚ or phenomenon that accounts for its known or inferred properties and may be used for further study of its characteristics. Thus in organizational models are schematic description of an organization as a system of different components. Models are important in organizational study because of the following reasons: • They enhance understanding of organizational behavior.
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Mediation and Advocacy Literature Review Judy Reeves BSHS/441 July 15‚ 2013 Melinda Barker Mediation and Advocacy Literature Review Mediation is the preferred method of conflict resolution in the majority of litigations. Mediation has many benefits and few risks to the parties involved. Three articles regarding mediation and advocacy will be discussed in this literature review. The articles pertain to cases where mediation was the method used to come to a settlement. This author will provide
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Foulkes. SEC (2009). Subject Leadership‚ Review of the Literature and Research. Subject/Curriculum Leadership Programme Module 4 – (Code 003) – Sharing and Reflecting - Essay Review of the Literature and Research Type in ‘What makes an effective leader/manager?’ into any search engine‚ and instantly thousands of definitions appear. The terms are frequently used‚ but rarely defined consistently. The National College of School Leadership define them separately stating that ‘Leadership is about
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How to do literature review? My suggestion is the following steps 1) Source: Search for the academic papers by either (1) Web of Science or (2) Google Scholars. (see the last page) 2) Try to identify the papers that are either (1) very relevant‚ or (2) slightly relevant but important. You can read only the abstract to find out whether a paper is relevant or not. 3) A paper is important when: a. Published in top journals. See Page 2. b. Famous authors or authors working at top
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Literature Review Outline Motivation of employees and creating harmony in the workplace Three issues that considerably add to higher levels of employee motivation and performance‚ Nemerov (1993) Supervisors should enhance the motivational climate in the workplace‚ Atwood (2004) Employees Motivation and Theories and their Implication for Employee Retention within Organizations‚ Ramlall (2004) Management style of managers in Sierra Leone is based on autocratic-democratic approach Employee can
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