Literature Review on Marketing Strategies Posted on December 22‚ 2011 by bernard Leave a comment Research conducted by Cuthbertson & Bridson (2006) highlights the specific marketing strategies employed by retailers to increase customer loyalty. The research presents the internet as a potential medium of driving loyalty in the consumers. Fiorito & Laforge (1984) on the other hand have conducted a research on smaller retailers and what kind of marketing strategies they have employed to stay
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ORGANISATIONAL CHANGE MANAGEMENT Assignment 2 – Literature Review It is not the strongest of the species that survives‚ nor the most intelligent‚ but the one most responsive to change. - Charles Darwin
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Grand Theory Written Assignment 3.1 A grand theory is a systematic construction for the nature of nursing that has a clear mission and goals for nursing care. There are four categories of schools of thought within the realm of grand theories to include needs theories‚ interaction theories‚ outcome theories‚ and lastly caring/becoming theories. In the following tables I have highlighted a theorist from each school of thought and briefly discussed their educational background‚ my perception of
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CHAPTER 2 LITERATURE REVIEW 2.1 Types of Discipline Problems 2.1.1: Vandalism According to article ‘What is vandalism’‚ written by Dye1‚ she defined vandalism as a crime that generally involves the destruction‚ disfigurement of public or private property. A person does not have to destroy a property to be charged with vandalism. This crime can include acts that simply demise a piece of property. For example‚ a person may rip the seats of a school bus. The bus is still operable‚ but its value
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A Review of the Literature Transracial adoption occurs when two parents of one race or ethnicity adopt a child of another (Hoffman‚ Pena‚ 2013). Through the years there has been significant controversy surrounding transracial adoptions as it has been said that “(white families) no matter how well intentioned‚ may be ill equipped to help black children survive in a racist society and develop a healthy sense of themselves and racial identity” (Butler-Sweet‚ 2011). Most notably the National Association
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Management Literature Review “During the 1980s the concept of corporate culture captured the imagination of management researchers and practitioners alike. In particular‚ Peters and Waterman’s (1982) book entitled In Search of Excellence: Lessons from America’s Best-Run Companies proclaimed that the key to corporate success was a strongly unified corporate culture.” Wilson (1996:87) Corporate culture has always been a part of every business since it was first introduced in the 1980’s. It doesn’t
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Chapter II The Review of Related Literature and Studies 2. 1 Review of Related Literature 2.1.1 Local Literature According to Sotelo‚ 2005‚ Interactive Learning‚ is a pedagogical approach that incorporates social networking and urban computing into course design and delivery. Interactive Learning has evolved out of the hyper-growth in the use of digital technology and virtual communication‚ particularly by students. Beginning around 2000‚ students entering institutes of higher education
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Literature review of Efficiency and productivity of banking firms Introduction Measuring the efficiency and productivity of banking firms has been playing a predominant role in helping managers or regulators to achieve a better understanding of the success or failure of policy strategies and make better decisions. Furthermore‚ the evaluation results of efficiency are also of major importance to stock owners‚ depositors and investors. The influence of ownership on cost and profit efficiencies
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[pic]A PROFILE OF THE INDIAN PAINT INDUSTRY Information Research (IRL) has published a new report on the Indian paint and coatings market. The study points to phenomenal growth prospects for the Indian paint demand‚ which is now estimated at 1.22 million tonnes. Data in the report indicates that the entire Indian paint and coatings market will reach around two million tonnes at the start of the next decade. As construction projects get under way in India in a big way‚ the market is becoming
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inevitable and necessary to succeed” Quiros (2014). With this truth in mind we must enhance our skills to lead people through various aspects of change. The purpose of this literature review is to identify commonalities across several articles their assumptions on the importance of change inclusive of my personal views. We will review two elements and the hindrances they present in the successful implementation of change within an organization. The two obstacles will be human adaptability and leadership
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