returns on investment (Bezjian-Avery‚ Calder & Jacobucci‚ 1998). However‚ in contrast to this‚ other studies suggest that social media is still limited in its power to be used as an effective marketing tool (Schultz & Peltier‚ 2013). Through out the review‚ the views on the effectiveness of the marketing communications tool will be presented while highlighting the supporting and opposing arguments. Social media can
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LITERATURE REVIEW Karim (2012)‚a newspaper article taken from the Trinidadian Guardian‚titled “Peer Pressure and its Image” gave an insight to the research paper being done .This newspaper article goes into details on the various reasons as to why students give in to Peer pressure‚ the author states that students fail to realize their own talents instead they suppress it so that they will not be ostracized or put to shame by others if they are different research objective (1)‚ (3). The author also
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LITERATURE REVIEW Social Impact The most profound social impact of globalization is that it has changed gender roles and also secured women’s right and place in workplace the world over (Perrons2004‚ 81). In social relations‚ one of the constitutive elements is gender matter‚ which is based on perceived differences in the basis with person’s sex and power derived from unequal values. (Chow‚ 2003) With the process of globalization‚ the need for the higher education talents is also keep increasing
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One can define a coffee shop as a kind of cafe or a restaurant that serve various kinds of coffee‚ tea‚ pastries‚ cakes‚ or any light meals (Revers‚2008). This literature review would help in evaluating the various criteria to open a new coffee shop around Liverpool Street in London. The number of chains of coffee shops grew to 5.6% and it contributed to 29.1% in the market share in the UK during 2005‚ but the small independent coffee shops grew by only 2% (Kumar S‚ 2005). Among 14‚022 coffee shops
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Student Number: S2880936 Name: Wan-Pin Wang Title: Assignment 1-Literature review- why people not participate in physical activity? People are less willing to participate in physical activities after they get married. The most common three reasons that why married men not participate in physical activities are: time‚ motivation‚ and age. “Married people are often older and have more responsibility for children and other factors; it could be these responsibilities which are curtailing their activity
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in Cairo Student registration number: 10-4543 Group number: T11 Name of Supervisor: Ms. Raghda El-Ebrashi Date: Thursday January 22nd ‚ 2009 Table of Contents: 1. Introduction…………………………………………………………………………..1 2. Literature Review.........................................................................................................2 2.1. Overview on poverty…………………………………………………………….2 2.1.1. Background and definitions. 2.1.2. Types of poverty. 2.1
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Literature Review Mr CRM in Entertainment Services: A Comparative Study Between Inox and Adlabs . The major objective of this research was to determine the factors that constitute the base of customer relationship management (CRM) with respect to two multiplexes in Indore city (Inox and Adlabs). The results of this study can be of use for multiplex as well as single-screen theatres. It can also be perceived as a comparison of multiplex theatres vis-à-vis single-screen theatres. Customer Relationship
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REVIEW OF LITERATURE The Integrated Child Development Services (ICDS) Scheme is the world’s largest early child development program . Integrated Child Development Services (ICDS) is the only major national program that addresses the needs of children under the age of six years. Because the health and nutrition needs of a child cannot be addressed in isolation from those of his or her mother‚ the program also extends to adolescent girls‚ pregnant women and nursing mothers . It was initiated in 1975
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LITERATURE REVIEW 2.1. Concepts 2.1.1. Marketing Strategy Marketing strategy is a long-term course of action designed to optimize allocation of the scarce resources at the disposal of a firm in delivering superior customer experiences and promote the interests of other stakeholders. Scarce resources include monetary capital‚ human capital‚ technology‚ time. Beside‚ Marketing strategy is intimately tied with strategic planning – the process of creating a firm’s strategy. However‚ marketing strategy
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Marketing and Food This literature review will focus on exploring marketing strategies employed when selling food. I will be looking at what influence these marketing strategies have on consumers decision making process and the effectiveness of these strategies. It is clear that consumers don ’t all buy the same things and I am interested to find out what causes this difference in product selection. There are many things that can influence these decisions‚ from the placement of products or the
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