LITERATURE REVIEW : INFLUENCER MARKETING INTRODUCTION Influencer marketing has emerged as one of the fastest-growing social marketing practices as brand marketers look to connect with consumers and customers in meaningful and authentic ways often through the collective voice of active bloggers that are passionate and vocal about the brands they love. It represents a form of Word of Mouth marketing‚ which we define as an unpaid form of promotion – oral or written- in which satisfied consumers tell
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Appendix 2: Environmental and Social Impacts of Mining This appendix is meant to provide a brief review of the literature with regard to environmental and social impacts from mining‚ as well as key regulatory issues. Key Environmental and Social Impacts Environmental and social impacts of mining have been well-documented and an ample literature exists on this topic. The following discussion summarizes those environmental and social issues that formed the basis for the Mining and Critical Ecosystems
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Literature review GENERAL Fly ash is a waste product from thermal power plants where pulverized coal is used for the as per the literature review GouravHYPERLINK "http://biblioteca.universia.net/autor/Gourav‚%20K.html"‚ Studies‚ 2007. Fly ash is being utilized in the blended cements‚ additive for concrete and manufacturing of concrete blocks and bricks. Fly ash-lime-gypsum bricks are being manufactured and marketed throughout the country. The literature review on fly ash-lime-gypsum
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The article‚ “A Literature review of Characteristics and Factors Associated with Mass Murders‚” focused on mass murders’ personalities‚ mental health‚ and other factors that could have contributed to how or why these people became murders. It talks about how aggression is the behavior carried out with the proximate intent to harm someone. However‚ violence is the intentional use of physical force or power‚ threatened or actual‚ against oneself‚ another person or against a group or community. The
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die plug on stress. Harvard Business Review‚ 81‚ 102-107. Cunningham‚ J.B. (1997). The stress management sourcebook. Los Angeles: Lowell House. Dalai Lama‚ H.H. (2001). An open heart: Practicing compassion in everyday life. New York: Time Warner Trade. Greenberg‚ J.‚ & Baron‚ R.(2003). Behaviour in organisations understanding and managing the human side of work. New Jersey: Pearson Education. Hayman‚ S. (2003). Managing emotional fallout. Harvard Business Review‚ 80‚ 55-57. Matteson‚ M.T. & Ivancevich
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Literature Review On Television Ads 1. Television and Children 2. Television Commercials and Children 3. Television Commercials and Gender Roles a. Content Analyses - Adults & Children b. Impact 4. Television Commercials‚ Masculinity and Boys a. Content Analyses b. Impact ________________________________________ 1. Television and Children In this section I will be reviewing the literature on children and television. It has been demonstrated that the average American viewer is
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other hand‚ by utilizing denaturalized‚ deconstructive and performative methods to queer the presumptions of the taken-for-granted norms‚ queer theorists question and disprove the traditions which people cherish (Seidman‚1995). The purpose of this review is to narrate and provide the details of published academic studies about the contributions that queer theorists have made to the research of management. In the fist part‚ the features of queer theory‚ such as‚ sexuality and gender are culturally
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Assertiveness in ELT: A Review of Literature Nur’ain Balqis Binti Haladin Faculty of Education Universiti Teknologi Malaysia nurainbalqis@utm.my Noor Aireen Binti Ibrahim Language Academy Universiti Teknologi Malaysia naireen@utm.my According to Sigler‚ Burnett and Child (2008)‚ in 1940s research on assertiveness started to gain the scholarly interest. In its early popularity‚ assertiveness was mainly focused on the differences in assertiveness based on gender and race of the communicator
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Running head: A LITERARY REVIEW OF CELEBRITY ENDORSEMENT Celebrity Endorsement in Mass Media Advertising Brands Celebrity endorsement in mass media advertising has become a very beneficial phenomenon for many countries and has significantly increased in the past decade‚ and should be the main principle of brand communications since it is the key to marketing success. Any product that is displayed in a television commercial or magazine advertisement by a corporation that uses a celebrity or
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Business review demonstrates that there are a few investigations of components or factors that impact the business performance of telecommunication companies in the region. However‚ there is no effort at a comprehensive study of the telecommunication organisation in Malaysia. Thus‚ this study endeavours to discuss and dedicates to critical assessment and evaluation of business performance of Digi Telecommunications. The review of related literature is fundamental in order to provide a comprehension
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