Literature Review on Marketing This part of the thesis deals with the research and critical comments on various literatures related with the marketing activities that can be implemented by a firm to improve their business performance. Marketing Strategy: According to Ferrell and Hartline (2010) Marketing Strategy is both art and science where the firm finds or plans ways to deliver their value by fulfilling the needs & wants of their potential customers. This helps in determining the marketing mix
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Bangladeshi Folk Song Preface Folk Music songs and music of a community‚ uninfluenced by any sophisticated musical rules or any standard Music styles. Bangladesh has a rich folk music‚ which includes both religious and secular songs. Folk music may be described as that type of ancient music‚ which springs from the heart of a community‚ based on their natural style of expression‚ uninfluenced by the rules of classical music and modern popular songs. Any mode or form created by the combination of
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. Literature review: A literature review discusses published information in a particular subject area‚ and sometimes information in a particular subject area within a certain time period. A literature review can be just a simple summary of the sources‚ but it usually has an organizational pattern and combines both summary and synthesis. A summary is a recap of the important information of the source‚ but a synthesis is a re-organization‚ or a reshuffling‚ of that information. It might give a new
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A review of the literature is an essential part of an academic research project. A review is a careful examination of a body of literature pointing to a good research and writing which is guided by a relevant literature. In view of this‚ this paper discusses the importance of conducting a literature review. Literature review is a written and systematic summary of the research which is conducted on a particular topic. It summarizes the background and context of the research. Literature review analyzes
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principally to carry out relationship that exist between the impact of customer satisfaction and business performance from its antecedents of customer loyalty and retention‚ customer relationship management‚ based on performance of attribute in retail industry. A case study of ASDA is presented as concept proof. A detailed background of satisfaction of customer‚ loyalty and retention towards product or service performance represents the continuous challenges in the corporate financial gain and loss. Organisations
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Literature Review From the the Encarta encyclopaedia 2010 Water pollution is any chemical‚ physical or biological change in the quality of water that has a harmful effect on any living thing that drinks or uses or lives in it. Dr. Shachin Cartlon (2009) states Water pollution occurs when a body of water is adversely affected due to the addition of large amounts of materials to the water. The sources of water pollution are categorized as being a point source or a non-source point of pollution
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status of textile engineering industry By: S. Chakrabarty Preamble Industrial Revolution in U.K. during 1750 - 1850 gave birth to Textile Machinery. The dominance of India in the field of cotton textiles produced by very skilled manpower was disturbing the British. Systematic development of textile industry with spinning and powerloom machinery was initiated in Lancashire and Manchester to discourage the Indian weavers. Rest is however known to everybody how the machinery industry was developed
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Literature Review of XBRL Group 14： Literature Review of XBRL Z Abstract XBRL (eXtensible Business Reporting Language) is a standard XML reporting language to enhance the efficiency‚ reliability and accuracy of financial reporting. Since its foundation in 1998‚ XBRL has been developing rapidly in the world. This paper teases out and discusses the literature researches of XBRL from 6 aspects: the production bases of XBRL‚ the effect of XBRL‚ the classification criteria
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the debt-laden Indian textile industry has spun many turn-around stories since then. Aided by lower interest rates‚ restructuring packages from financial institutions and the recent dismantle of quotas‚ the sector is today well poised to capture growth opportunities. In 2005‚ the sector contributed 20% to industrial production‚ 9% to excise collections‚ 18% of employment in industrial sector‚ nearly 20% to the country’s total export earnings and 4% to the GDP. The textile sector employs nearly 35
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REVIEW OF LITERATURE CUSTOMER SATISFACTION Customer Satisfaction‚ a business term‚ is a measure of how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within business and is part of the four perspectives of a Balanced Scorecard.In a competitive marketplace where businesses compete for customers‚ customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.There is
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