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    Insomnia Literature Review

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    Insomnia Insomnia affects almost half of adults living in America. (# 8‚ 2012) This is a shared sleeping disorder that many people across the universe are diagnosed with. Several causes of insomnia include exercising too much‚ stress‚ withdrawal from alcohol or a certain drug‚ physical circumstances‚ and diseases. People with insomnia usually have trouble going to sleep or staying asleep‚ which causes people to have poor-quality sleep‚ which will affect their mood‚ energy‚ and productiveness

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    This article focuses on hyperacusis is‚ how it works‚ and the different treatment approaches based on what is currently known. Hyperacusis is defined as “ unusual tolerance to ordinary environmental sounds and‚ more pejoratively ‚ as consistently exaggerated or inappropriate responses to sounds that are neither threatening nor uncomfortable loud to a typical person‚” (Baguley 2003) I learned in class that due to cochlear hearing loss caused by the loss of outer hair cells‚ patients have a smaller

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    Momordica charantia The phytochemical prospection of the fresh and dried leaves extracts‚ fruits‚ seeds‚ and bark of the plant contains resins‚ alkaloids‚ flavonoids‚ glycosides‚ steroids‚ terpenes‚ cardiac glycoside‚ saponins having various medicinal importance viz. anti-HIV‚ anti-plasmodial‚ shigellocidal‚ anti-diarrheal‚ anti-septic‚ anti-bacterial‚ anti-viral‚ anti-inflammatory‚ anti-microbial‚ hypoglycemic‚ antioxidant‚ analgesic and hepatoprotective properties. PubMed.gov http://www.ncbi

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    The effectiveness of advertising: a literature review Elisabetta Corvi Associate Professor of Economics and Business Management University of Brescia corvi@eco.unibs.it Michelle Bonera (corresponding author) Assistant Professor of Economics and Business Management University of Brescia +39 333 2341484 mbonera@eco.unibs.it Abstract The aim of the paper is to propose a simple approach to monitor and control the encoding phase‚ too often neglected by the doctrine and operators

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    myopia concept to promote strategic agility. Journal of Strategic Marketing ‚ 17 (2)‚ 139-148. Len Tiu Wright‚ C. J. (2008). Marketing Myopia. Journal of Marketing Management ‚ 24 (1-2)‚ 131-134. Levitt‚ T. (1960). Marketing Myopia. Harvard Business Review ‚ 138-149. N. Craig Smith‚ M. E. (2010). The New Marketing Myopia. Journal of Public Policy & Marketing ‚ 29 (1)‚ 4-11. Ozment‚ M. L. (2000‚ November - December). Beyond Marketing Myopia: The Service of Small Railroads. Business Horizons . Philip

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    (2006) 412–419 available at www.sciencedirect.com journal homepage: www.intl.elsevierhealth.com/journals/jden Review The bleaching of teeth: A review of the literature Andrew Joiner * Unilever Oral Care‚ Quarry Road East‚ Bebington‚ Wirral‚ CH63 3JW‚ UK article info Article history: Received 15 December 2005 Accepted 16 February 2006 abstract Objectives: To review current knowledge of tooth whitening with respect to external bleaching methods. Data: The scope is the external bleaching

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    Article 1 : Writing a Literature Review What is a Literature Review? A literature review is a survey and discussion of the literature in a given area of study. It is a concise overview of what has been studied‚ argued‚ and established about a topic‚ and it is usually organized chronologically or thematically. A literature review is written in essay format. It is not an annotated bibliography‚ because it groups related works together and discusses trends and developments rather than focusing

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    How to write a literature review . In order to write the literature review effectively‚ you will need to understand first the purpose of the literature review. Why is it necessary to write a literature review? The main purpose of the literature review is to provide an overview of relevant literature published on a research topic. It is therefore important that you have a clear idea of the topic or question that you would like to be enlightened on. This is the reason why you need to write your

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    Literature Review The Literature Review represents relevant literature and theories which this research focuses on. Social media is defined as “the use of technology combined with social interaction to create or co-create value” (Jantsch‚ 2008). It is an emerging channel for marketing around the globe. In the modern days where social media is widely used‚ what needs to be communicated to the customers is‚ in a way‚ determined by them (Kietzmann‚ Hermkens‚ McCarthy‚ & Silvestre‚ 2011‚ p. 242)

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    Product positioning

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    Product Positioning "Product positioning" is a marketing technique intended to present products in the best possible light to different target audiences. The method is related to "market segmentation" in that an early step in major marketing campaigns is to discover the core market most likely to buy a product—or the bulk of the product. Once segmentation has defined this group ("active seniors‚" "affluent professional working women‚" "teens") the positioning of the product consists of creating

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