understanding of a company’s target market‚ consumer engagement and empowerment‚ which in turn can increase a company’s returns on investment (Bezjian-Avery‚ Calder & Jacobucci‚ 1998). However‚ in contrast to this‚ other studies suggest that social media is still limited in its power to be used as an effective marketing tool (Schultz & Peltier‚ 2013). Through out the review‚ the views on the effectiveness of the marketing communications tool will be presented while highlighting the supporting and opposing
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Questions frequently asked about the literature review: What are the topics...or what can I write about? Topics need to come from the course content. You may choose from the following: Any of the lecture topics Any of the sub topics within any of the chapters of your text You may choose a topic from any of the weeks as it is better to choose a topic that you are interested in or find particularly relevant from any of the unit’s topics‚ rather than be restricted to the first few or last few
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Literature Journals/Reviews Name Of the author | Title of the article | Title of the journal | Year of public-cation | NumberOf volume | Part number of the journal | Number of relevant pages | Brief content and value | P.Bansal & S. Kandola: CSR: Why good people behave badly in organizations‚ Ivey Business Journal‚ March/April 2004 Content: Corporate Social Irresponsibility (Example of Enron)‚ Bystander effect (Three ways)‚ Consequences of irresponsible actions‚ How to prevent
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CAPITAL BUDGETING DECISION Clark Paints To look into possible ways to trim total poduction costs. Make or purchase paint cans? Cost of new equipment Disposal value Life production - number of cans Annual production or purchase needs - number of cans Project life $ $ 200‚000 40‚000 5‚500‚000 1‚100‚000 5 years Number of workers needed Annual work-hours per employee Earnings per hour for employees Other annual benefits per employee - % of wages Annual health benefits per
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Literature Review: Effects of 9/11 on Pakistan’s Textile Industry Submitted to: Mr.Amir Baig Submitted By: Waleed Nasir BS-ECO 2k9 Pak-US relations have remained unpredictable ever since the 9/11 attacks. The literature review the effects of September 11 attacks on Pakistan’s textile trade entails analysis of reports‚ articles and online magazines. The secondary research gave an insight on how applicable and imminent the research hypothesis is and in what aspects the terrorist attacks
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WRITING A LITERATURE REVIEW Outline: 1. 2. 3. 4. 5. 6. Research process Definition of LR Objectives of LR Steps in writing LR Guideline for planning LR Checklist for LR 1 I .RESEARCH PROCESS A research process – to recap... How you get the topic/topics of your thesis? 2 THE BASIC RESEARCH PROCESS DecisionDecision-Making Process Phase I – Formulation: • Confirm Need • Define the Problem • Review Literature & Examine Theory • Develop Questions & Objectives • Specify Hypotheses
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CAPITAL STRUCTURE DECISIONS When a firm is seeking financing for a project it is usually a choice between additional debt financing or an additional equity issue‚ assuming internally generated funds are not sufficient. The chosen option of financing can make a difference to EPS (earnings per share )‚ which is an important investment analyst ratio. Example : Assume Cherokee Tire Co’s long term capitalization of $18 mill is as follows : Debt $5 mill @ 9 per cent.
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LITERATURE REVIEW In intention to discover the relationship between efficient working capital management and firm’s profitability(Shin & Soenen‚ 1998) used net-trade cycle (NTC) as a measure of working capital management. NTC is basically equal to the CCC whereby all three components are expressed as a percentage of sales. The reason by using NTC because it can be an easy device to estimate for additional financing needs with regard to working capital expressed as a function of the projected sales
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2 Abstract Retaining a child at grade level has become popular due to the emphasis on accountability and standards in elementary education. This literature review provides a critique of the research examining the academic and socioemotional outcomes associated with grade retention. The push for student retention is demanded by school boards‚ school administrators‚ and teachers in spite of the overwhelming
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LITERATURE REVIEW Social Impact The most profound social impact of globalization is that it has changed gender roles and also secured women’s right and place in workplace the world over (Perrons2004‚ 81). In social relations‚ one of the constitutive elements is gender matter‚ which is based on perceived differences in the basis with person’s sex and power derived from unequal values. (Chow‚ 2003) With the process of globalization‚ the need for the higher education talents is also keep increasing
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