The Marketing Review‚ 2002‚ 2‚ 319-355 www.themarketingreview.com Pachauri Moneesha Pachauri1 Nottingham University Business School Consumer Behaviour: a Literature Review In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline. As described in this article‚ a set of dimensions can be identified in the literature‚ which can be
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LiIntroduction History of Management Tanz (2003) provided a brief history of management over the period 1909 to 2001. He notes that despite all the advancement of almost a century we still do not know what quantifies management‚ and alludes that maybe some theorist in the next century will come along and discover the key to managing. Tanz (2003) accredits Peter Drucker as the most influential and wide ranging management thinker of the 20th century. Drucker’s work is still being used today in
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Article 1: Marketing Myopia Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others that are thought of as seasoned growth industries have actually stopped growing. In every case‚ the reason growth is threatened‚ slowed‚ or stopped is not because the market is saturated. It is because there has been a failure of management. 1. An industry is a customer-satisfying process‚ not a goods-producing
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ADDICTIVENESS OF CANNABIS The Addictiveness of Cannabis: A Review of the literature Zachary Gill Southern Oregon University University Seminar June 2‚ 2014 ADDICTIVENESS OF CANNABIS Abstract As a country‚ we have been fighting and struggling with the war on drugs since the turn of the century. In recent times two states‚ Washington and Colorado‚ have legalized cannabis for recreational use with the same stipulations as alcohol. It seems to be that the general public has begun
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“Why do states contribute foreign aid?” Literature Review Christopher Bennett Introduction to International Research Professor David Mislan Introduction There are many competing theories underscoring why countries elect to contribute foreign aid to other countries. This is a difficult international phenomena to isolate‚ because there are many potential factors that could influence a country’s decision. Some countries are motivated to provide foreign aid to certain countries
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topic or field of the literature review article The article is called Dividend policy: A review of Theories and Empirical Evidence. In this article‚ the main theories on dividend policy are described and their credibility is evaluated. Connection between the reviewed paper and my research proposal According to my research proposal‚ the master thesis topic will be “Comparative analysis of companies’ dividend policy: international perspective”. Therefore‚ the literature review on dividend policy
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A literature Review on inpatient falls NRS 433V August 3rd‚ 2014 A Literature Review on inpatient falls According to the reports published by the Centers for Disease Control and Prevention Injury Centre (2007)‚ falls are the third most common cause of unintentional
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RELATED STUDIES FOREIGN 1. HOW TO USE GESTALT INTERPRETATION FOR VENTILATION-PERFUSION LUNG SCINTIGRAPHY Introduction: The use of a so-called gestalt interpretation‚ an integration of different sets of criteria and the physician’s own experience‚ has been advocated in the interpretation of lung scintigraphs of patients with clinically suspected pulmonary embolism. However‚ data on the reliability of this approach are limited. The aim of this study was to investigate the observer variability
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A Literature Review on International Business Introduction Engaging in international business is one of the most important factors that a businessman must consider in order to gain more financial strength and stability for his company. One reason of investing to other countries provides a much larger opportunity for growth. But the success of a business also depends on choosing the right country to transact with‚ and having the ability to negotiate with that country in terms of their rules and
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LITERATURE REVIEW Foreign exchange exposure is very crucial now a days as cross border trade is increasing day byway at a very fast pace. But it is also regarded as very complex. There is a dearth of good literature on this subject‚ especially in India. Some of the studies identified in this area areas follow; Bengt Pramborg‚ in this study‚ ―Foreign Exchange Risk Management by Swedish and Korean Non Financial Firms: A Comparative Survey‖‚ 2002‚ makes a comparison of hedging practices of Swedish
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