"Literature review of global marketing" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 28 of 50 - About 500 Essays
  • Good Essays

    sophisticated‚" said J. Samuel Su‚ greater China president for Yum! Restaurants. "We think we’re in a very good spot‚" Su said. "Our intention is to continue with rapid expansion. We see no reason why we should slow down." The global sales of Yum! Brands‚ formerly Tricon Global Restaurants‚ totaled more than $24 billion in 2002‚ the most recent figure available. China is increasingly embracing the outside world and its snacks‚ enabling fast-food companies to expand. McDonald’s Corp. operates more

    Premium Beijing KFC Pizza Hut

    • 469 Words
    • 2 Pages
    Good Essays
  • Better Essays

    AP GLOBAL Review

    • 2741 Words
    • 16 Pages

    of Nantes(1598)-ended religious wars -Thirty Years War-started as a religious conflict - considered as the 1st global conflict     - Peace of Westphalia - economics- war‚ famine‚ and plague - Ice Age-16th century social- witchcraft- tension between Protestants and Catholics India Akbar the Great religious tolerance‚ centralized government‚ extended empire encouraged arts and literature spread - illiterate himself modernized army and encouraged trade devoted to architecture remembered as religiously

    Premium Age of Enlightenment United States Declaration of Independence Human rights

    • 2741 Words
    • 16 Pages
    Better Essays
  • Satisfactory Essays

    Global Marketing Environment and Its Effect On Marketing In this paper‚ I briefly analyzed global marketing environment and its effect on global marketing. There are 6 components of the global marketing environment: (1) Economic Environment‚ (2) Social Environment‚ (3) Technical Environment‚ (4) Institutional Environment‚ (5) Legal‚ Political Environment‚ and (6) Competitive Environment (Corner‚ n.d.) The changes of these components affect the market directly and create opportunities or threats

    Premium Marketing Marketing research

    • 466 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Review of Related Literature

    • 3684 Words
    • 15 Pages

    Bull 2003 ‚ 33:1-10. Return to text 2. Brown AWA: Insecticide resistance in mosquitoes; a pragmatic review. J Am Mosq Control Assoc 1986 ‚ 2:123-140. PubMed Abstract Return to text 3. Sukumar K‚ Perich MJ‚ Boobar LR: Botanical derivative in mosquito control: A Review. J Am Mosq Control Assoc 1991 ‚ 7:210-237. PubMed Abstract Return to text 4. National Research Council: Neem: a tree for solving global problems. In Report of an adhoc panel of the Board on Science and Technology for International Development

    Premium Mosquito Neem Malaria

    • 3684 Words
    • 15 Pages
    Powerful Essays
  • Good Essays

    1. Rao‚ V. (1993). The rising price of husbands: A hedonic analysis of dowry increases in rural India. Journal of Political Economy‚ 666-677. Motivation and objective : Attempts to investigate the reasons behind the increase in dowry . Methods : It adapts Rosen’s implicit market model to the Indian marriage market and tests predictions from the model with data from six villages in South Central India and from the Indian census Theories : Using utility function‚ U is assumed to be maximized‚ given

    Premium Marriage

    • 3826 Words
    • 13 Pages
    Good Essays
  • Better Essays

    Homelessness is a global tragedy that is an ongoing problem which arouses anxiety in government and civil society. There are many difficulties in defining what ‘homelessness’ really means. There has been a long debate about the definition of homelessness in Western countries (Neil & Fopp‚ 1992). Questions arise such as; how should we define people who don’t own their own accommodation but are staying temporarily with other households? Should they be labelled as homeless? This leads to the debate

    Premium Homelessness Poverty Homelessness in the United States

    • 1150 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Transgenderism and the Cult of Yellamma: Heat‚ Sex‚ and Sickness in South Indian Ritual. Journal of Anthropological Research ‚ 307-322. 3. Bullough‚ B.‚ & Bullough‚ V. L. (1996). Female Prostitution: Current Research and Changing Interpretations. Annual Review of Sex Research . 4. Patra‚ B. (2004). DEVADĀSĪ SYSTEM IN ORISSA: A CASE STUDY OF THE JAGANNĀTHA TEMPLE OF PURI. Bhandarkar Oriental Research Institute ‚ 159-172. 5. Srinivasan‚ A. (1985). Reform and Revival: The Devadasi and Her Dance. Economic

    Premium Devadasi Bharatanatyam Prostitution

    • 2739 Words
    • 11 Pages
    Powerful Essays
  • Better Essays

    e3journals.org/JBME © 2010 E3 Journals Review Strategic Marketing Management of Oil and Gas Industry: A Review of Literature Akinyele‚ Samuel Taiwo School of Business Studies‚ Covenant University‚Ota-Nigeria. akinsamolu2000@yahoo.com Accepted 27 September 2010 The purpose of this paper is to review the literature on strategic marketing management. This study adopted an expost facto research methodology to examine the strategic marketing management literature in an attempt to attain their desired

    Premium Marketing

    • 7742 Words
    • 31 Pages
    Better Essays
  • Powerful Essays

    Ecr: a Literature Review

    • 1218 Words
    • 5 Pages

    Karonis‚ J. (1997). Retailer-supplier partnerships - making them work in logistics. Logistics Focus ‚ 5 (9)‚ 23-26. 6. Kurt Salmon Associates. (1993). Efficient Consumer Response: Enhancing Consumer Value in the Grocery Industry. Washington DC: Food Marketing Institute. 7. Marshall‚ P.‚ Burn‚ J.‚ Wild‚ M.‚ & McKay‚ J. (1999). Virtual organisations: structure and strategic positioning. The 7th European Conference on Information Systems ‚ 2‚ 482-492. 8. Martin‚ A. (1994). Infopartnering. Brattleboro

    Premium Supply chain management Logistics Supply chain

    • 1218 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    International Journal of Management Vol. 29 No. 3 Part 2 Sept 2012 207 Developing Effective Marketing Strategies for the Japanese Market: A Review of the Literature Shinichi Hirokawa Argosy University Tsai-Ling Wu Argosy University Japan‚ as the world’s third largest economy‚ continues to be attractive to international exporters and investors. It is our argument that the forces of change that led originally to new and bigger opportunities remain the same‚ despite surface differences

    Premium Marketing

    • 5910 Words
    • 24 Pages
    Good Essays
Page 1 25 26 27 28 29 30 31 32 50