LITERATURE REVIEW : INFLUENCER MARKETING INTRODUCTION Influencer marketing has emerged as one of the fastest-growing social marketing practices as brand marketers look to connect with consumers and customers in meaningful and authentic ways often through the collective voice of active bloggers that are passionate and vocal about the brands they love. It represents a form of Word of Mouth marketing‚ which we define as an unpaid form of promotion – oral or written- in which satisfied consumers tell
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LITERATURE REVIEW: MOBILE PHONES AND ITS USAGE Today‚ mobile phones are very common and prevalent in our society. Human relationship and mental concentration are now replaced by electronic connections.Mobile phones have become a necessity and this industry is taking every one’s mind by storm. This technology brought many facilities with it i.e. convenience‚ ease of usage‚ accessibility because of which people gets connected with each other in case of emergency‚ can enjoy music‚ can carry it anywhere
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International Journal of Business and Management August‚ 2008 Projects and Their Management: A Literature Review Guru Prakash Prabhakar Bristol Business School University of the West of England Coldharbour Lane‚ Frenchay Campus Bristol- BS16 1QY‚ UK Tel: 44-117-328-3461 E-mail: guru.prabhakar@uwe.ac.uk Abstract Over the years and more importantly in the recent past projects have been used as a delivery mechanism to do business and accomplish objectives. No wonder it has become
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Psychology 490 Literature Review October 6‚ 2009 In a study of the relationship between online dating and mating‚ Couch and Liamputtong (2008) performed a study on the use of the internet to meet sexual partners. It was noted that the internet is the most commonly used tool used to find friends‚ romantic and sexual partners. Participants for this study were found online dating websites‚ such as RSVP‚ Adult Play and Date and Find a Date. For inclusion in the study the potential participant
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Review of Literature on Abortion in the Family Abortion is a very controversial subject that has been continuously argued over for the past few years and probably for many more years to come. Women who are making the decision are effected emotionally‚ mentally‚ and physically since their bodies are going through many changes which it is not accustomed to. The main controversy is‚ who’s right is it to abort? Many will argue and say it is the woman’s right to chose what she does with her own
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worldwide and identify common therapeutic areas to allow for focused interventions‚ because off-label drug use can be a measure of the lack of knowledge concerning paediatric treatments. A secondary objective was to provide a brief review of efforts to date. A literature review of articles on off-label and unlicensed drug use in children involving general prescription samples was performed using Medline and Embase : A lack of harmonisation between the evidence‚ the information available to doctors‚ and
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Literature review of strategy implementation and strategy process frameworks Introduction Great strategies are worth nothing if they cannot be implemented (Okumus and Roper 1999). It can be extended to say that better to implement effectively a second grade strategy than to ruin a first class strategy by ineffective implementation. Less than 50% of formulated strategies get implemented (Mintzberg 1994; Miller 2002; Hambrick and Canella 1989). Every failure of implementation is a failure of formulation
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Question: - Review idealism and realism in international relations. Introduction When studying international relations as an academic discipline studying about Idealism and realism is a major concern. These two approaches are used widely when it comes to decision making procedures. In idealism the decisions are made using ideas. Institutions such as League of Nations‚ United Nations as well as Local organizations like Organization of African Unity are developed according to the idealist tradition
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Literature Review These sources discuss causes and effects of the Great Depression which happened around the 1929 until mid-1930. Here‚ the authors analyses and mentions some of the causes and effects of this depression that affect not only the United States but other countries as well. It will also be review some statistics and facts originated by the Great Depression. Source: Gay‚ E.F.‚ 1932. The Great Depression. Foreign Affairs‚ 10(4)‚ pp. 529-540. The author mentions and describes that
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Heart failure (HF) is a progressive disease which affects more than five million Americans (Yancy et al.‚ 2013). HF negatively impacts quality of life and it is associated with frequent hospitalizations and high mortality. Evidence-based practice guidelines aid health care professionals with treatment management and provide pathways to optimize individual patient care. The main goal of treatment is to slow the progression of the disease and control its symptoms. These pathways address all stages
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