returns on investment (Bezjian-Avery‚ Calder & Jacobucci‚ 1998). However‚ in contrast to this‚ other studies suggest that social media is still limited in its power to be used as an effective marketing tool (Schultz & Peltier‚ 2013). Through out the review‚ the views on the effectiveness of the marketing communications tool will be presented while highlighting the supporting and opposing arguments. Social media can
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LITERATURE REVIEW Karim (2012)‚a newspaper article taken from the Trinidadian Guardian‚titled “Peer Pressure and its Image” gave an insight to the research paper being done .This newspaper article goes into details on the various reasons as to why students give in to Peer pressure‚ the author states that students fail to realize their own talents instead they suppress it so that they will not be ostracized or put to shame by others if they are different research objective (1)‚ (3). The author also
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One can define a coffee shop as a kind of cafe or a restaurant that serve various kinds of coffee‚ tea‚ pastries‚ cakes‚ or any light meals (Revers‚2008). This literature review would help in evaluating the various criteria to open a new coffee shop around Liverpool Street in London. The number of chains of coffee shops grew to 5.6% and it contributed to 29.1% in the market share in the UK during 2005‚ but the small independent coffee shops grew by only 2% (Kumar S‚ 2005). Among 14‚022 coffee shops
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Student Number: S2880936 Name: Wan-Pin Wang Title: Assignment 1-Literature review- why people not participate in physical activity? People are less willing to participate in physical activities after they get married. The most common three reasons that why married men not participate in physical activities are: time‚ motivation‚ and age. “Married people are often older and have more responsibility for children and other factors; it could be these responsibilities which are curtailing their activity
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LITERATURE REVIEW Social Impact The most profound social impact of globalization is that it has changed gender roles and also secured women’s right and place in workplace the world over (Perrons2004‚ 81). In social relations‚ one of the constitutive elements is gender matter‚ which is based on perceived differences in the basis with person’s sex and power derived from unequal values. (Chow‚ 2003) With the process of globalization‚ the need for the higher education talents is also keep increasing
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Chapter II Literature Reviews 2.1. Five (5)Theories of Management 2.1.1. Theories of Management-1: Dimensions of Change (Pettigrew and Whipp) The Theory of management by objective is the practice of running a company by it goal and mission. The Dimensions of change theory has three dimensions which Pettigrew and Whipp emphasized the continuous interplay between these change dimensions. The three dimensions are content‚ process‚ and context. A successful change that the company will achieve is
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Local 9. Ace Hardware implements robust point-of-sale and inventory management system Solving the problem of real-time links between retail outlets’ point-of-sale systems and headquarter inventory databases. Just a few years ago‚ if someone went into their local Ace Hardware store and bought a new cordless drill‚ it would have taken several days before corporate headquarters was aware of the sale. With 5‚100 stores stocking more than 65‚000 parts in 50 states and 70 countries‚ it was hardly
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Integrated Framework‚ Executive Summary. www.coso.org. Galloway‚ D. J. (1994). "Control Models in Perspective." Internal Auditor December: 46-52. Information Systems Audit and Control Foundation. (1995). CobiT: Control Objectives and Information Related Technology. Rolling Meadows‚ IL: Author. Institute of Internal Auditors Research Foundation. (1994). Systems Auditability and Control. Altamonte Springs‚ FL: Author. Price Waterhouse. (1993). Improving Audit Committee Performance: What Works Best. Altamonte
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LITERATURE REVIEW 2.1. Concepts 2.1.1. Marketing Strategy Marketing strategy is a long-term course of action designed to optimize allocation of the scarce resources at the disposal of a firm in delivering superior customer experiences and promote the interests of other stakeholders. Scarce resources include monetary capital‚ human capital‚ technology‚ time. Beside‚ Marketing strategy is intimately tied with strategic planning – the process of creating a firm’s strategy. However‚ marketing strategy
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Literature Review: Recruitment and Selection Process Introduction: Nowadays‚ every organization necessitates personnel planning as one of the most vital activities. Human Resource Planning is‚ by far‚ an essential ingredient for the success of any organization in the long run. There are a number of techniques that need to be followed by every organization that guarantees that it possesses the right number and type of people‚ at the right time and right place‚ so as to enable the organization to
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