A review of the literature is an essential part of an academic research project. A review is a careful examination of a body of literature pointing to a good research and writing which is guided by a relevant literature. In view of this‚ this paper discusses the importance of conducting a literature review. Literature review is a written and systematic summary of the research which is conducted on a particular topic. It summarizes the background and context of the research. Literature review analyzes
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always head out to one of my favorite restaurants‚ Boston Pizza. Boston Pizza has been around since the 1960’s and started out as a small one store location but has grown into one of western Canada’s most popular restaurants with over 150 locations in Canada with a few locations also spread out in the USA. There are many choices that can compare in some aspect to the feeling I get when I go to a Boston Pizza but the combination of cleanliness of the restaurant‚ a variety of choices on the menu and
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Marketing Literature Review This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from over 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database. JM thanks UMI for use of the ABI/INFORM business database. Each entry has an identifying number. Cross-references appear immediately
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Sector‚ To What Extent was the Subway Diet Effective as a Strategic Ploy?” Gene Allen Vega Institute of Business and Law (IBAL) Bournemouth University BA (Hons) Accounting and Business Date of submission: 19th April 2007 TABLE OF CONTENTS Summary…………………………………………………………………………. 1 Chapter 1: Introduction…………………………………………………………... 2 1. Background…………………………………………………………... 3 2. General Research Area………………………………………………. 5 1. The Subway Franchise………………………………….... 5
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Business Organization Selection: Subway has now become the world’s largest fast food chain in the world‚ overpassing McDonalds with over 39‚500 restaurants in 102 countries. I felt that the success of this business and the motivating story behind founder Fred DeLuca‚ this was a very aspiring business to select. Deluca and a family friend opened up a sandwich shop in 1965 with only a loan for $1‚000. DeLuca hoped the tiny sandwich shop would earn enough to put him through college. After struggling
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few moments‚ we were led to their restaurant and had some speeches with Food & Beverage manager talking about brief background of the hotel and the process of dining & banquet management. After we took a short sightseeing around the establishment‚ we were back to the dining area. The table-settings were amazingly prepared by the restaurant staffs. Each of us took our own seat waited for the lunch. 2. Appearance of Facility When we first got in the restaurant‚ I noticed that the dining room was
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The Literature Review of Servicescapes Introduction: Shopping cannot simply be considered as an act of buying in an exchange for goods (C. Gardner and J. Sheppard‚ 1989). Because of the increasingly cut-throat competition‚ marketers and practitioners have to go great length to attract and retain customers. That is where the experiential marketing finds its inspiration. According to the vanguard of Morris B. Holbrook and Elizabeth C. Hirschman (1982)‚ experiential consumption is a view that focuses
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REVIEW OF RELATED LITERATURE This chapter presents the kind of sources from which the researcher mostly gathered. It also explains the significant information about the references on the specific study. It is a summary of all the theories and findings obtained in the review of related literature relating them to the objective of the problem of the study. Foreign Parenting practices of a representative sample of 1‚056 urban mothers with very young children were studied via the Parent Behavior
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Literature Review Evolution of theory of CSR1 The 50s The connection between corporations and society has been to industrialists’ mind since the age of Henry Ford‚ if not before but the first effort to theorize this relationship has been made by Howard Bowen’s Social Responsibilities of the Businessman (1953) who tried to give systematic and rationalized arguments in favor of CSR by stating that the big corporations should consider using their power and influence with social consequences and
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MICROINSURANCE PAPER No. 1 LITERATURE REVIEW ON MICROINSURANCE Stefan Dercon*^ and Martina Kirchberger* in collaboration with Jan Willem Gunning^ and Jean-Philippe Platteau^ *Oxford University ^European Development Research Network (EUDN) i LITERATURE REVIEW ON MICROINSURANCE MICROINSURANCE PAPER No. 1 Copyright © International Labour Organization 2008 First published 2008 Publications of the International Labour Office enjoy copyright under Protocol 2 of the Universal Copyright Convention
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