Writing a literature review The overall purpose of a literature review is to demonstrate a knowledge of the existing body of research in a particular topic area. In other words‚ it retrospectively undertakes a critical analysis of the pros and cons of existing important studies and research and shows which issues require new or further study – how the body of knowledge could be improved. As such‚ it is a useful way of arguing for new research to be done - for example‚ as part of a proposal for
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Introduction In this research proposal one will be analysing and researching how the internet has impacted high street travel agents and if there will be a need for them in the future. One will be also completing a comprehensive and well-structured literature review which is drawn from a variety of different sources. The proposal will go on to discuss‚ recommend and justify the research question. One’s aim is to analyse how the internet has affected travel agents. One has chosen the topic because one thought
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Chapter 5 Literature Reviews 5.1 Introduction Cathay Pacific is a successful airlines in the airlines industry‚ it also is a Hong Kong based airlines. Cathay Pacific is now growing as the most famous airlines in Hong Kong and put itself onto the international platform. Cathay Pacific currently ranks as the world’s 8th most profitable airline (net profit)* and the 17th largest airline in the world by operating revenue. Also Cathay Pacific is ranked 11th-largest in the world in terms of revenue
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Customer satisfaction refers to the extent to which customers are happy with the products and services provided by a business. Customer satisfaction levels can be measured using survey techniques and questionnaires. Gaining high levels of customer satisfaction is very important to a business because satisfied customers are most likely to be loyal and to make repeated orders and to use a wide range of services offered by a business. The need to satisfy customer for success in any commercial enterprises
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Literature Review Product Counterfeiting: Motivations of Consumers When Purchasing Non Deceptive Counterfeit Goods Nowadays‚ luxury brands have become even more prevalent especially in developing countries where economies are starting to emerge. “Traditionally‚ luxury goods or status goods are defined as goods for which the mere use or display of a particular branded product brings prestige on the owner‚ apart from any functional utility”.
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Dissertation Proposal Submission Date:12/10/2009 LOYALTY AND CUSTOMER RELATIONSHIP MANAGEMENT IN TESCO PLC. CONTENT PROVISIONAL TITLE……………………………………………………………...4 1. INTRODUCTION……………………………………………………………...….4 1.1. The Importance Of Customer Relationship Management………4 1.2. Retail Industry…………………………………………………………...5 1.3. Tesco……………………………………………………………………...7 2. LITERATURE OF VIEW……………………………………………………..….7 2.1. Customer service…………………………………………………….…8 2.2. Tesco’s Concept Of
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process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.” The modern marketer is called upon to set the marketing objectives‚ develop the marketing plan‚ organize the‚ marketing function‚ implement the marketing plan or programme (Marketing mix) and
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LITERATURE REVIEW INTRODUCTION The following information has been provided as a basis for the study we are conducting on analysing the Consumer behaviour towards the Multiplexes. The information has been extracted from research journals (ProQuest)‚ websites‚ articles‚ and blogs. This has helped us in conducting the primary research. Title: An exploratory study on customer perception about multiplexes Type of source: Journal paper Publication Details: JK journal of management technology‚ 2010
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“CUSTOMER SATISFACTION” - An Experience with Ltd. 1|Page Internship Report on “Customer Satisfaction of Grameen Phone LTD” Submitted to Anahita Ahmed BRAC Business School BRAC University Submitted By Marzana Moslem Mouli ID - 07304087 Dept. –BBS Submission Date 22nd December‚ 2011 2|Page Chapter- 1 Introductory PART 3|Page Transmittal Message December 22‚ 2011 Anahita Ahmed BRAC Business School BRAC University 66 Mohakhali‚Dhaka Subject: Submission
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Abstract The primary role of literature review in a quantitative research study to gain information on the subject of your research question and identify unbiased and valid studies connected with your research question. For instance‚ my quantitative research question is “all other factors being equal‚ do high school students reading popular fiction achieve better Language Arts test scores than high school students reading curriculum-required fiction?” My hypothesis is that high school students
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