Here we are‚ living in the 21st‚ century wondering and looking around to answer questions related to lifestyle and consumer behavior. We have reached a point where living only one life with one’s own role leads to the psychological death of human mind. Today‚ the term survival is being defined as 99lives. 99lives is a consumer trend that is very major in our present and surely will be dominant in the future as well. “99lives means that we ’re living at too fast a pace with too little time to do everything
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Writing a literature review The overall purpose of a literature review is to demonstrate a knowledge of the existing body of research in a particular topic area. In other words‚ it retrospectively undertakes a critical analysis of the pros and cons of existing important studies and research and shows which issues require new or further study – how the body of knowledge could be improved. As such‚ it is a useful way of arguing for new research to be done - for example‚ as part of a proposal for
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Running head: RIVIEW OF LITERATURE REVIEW OF LITERATURE SOON TAYLOR GCU: NRS 429 JUNE 8‚ 2012 PROF. MELANIE ESCOBAR REVIEW OF LITERATURE Introduction We are facing the revolutionary era of shifting health concept and promoting health behavior through multi-influencing factors includes technological advancement and media. More people are aware of the benefits of physical fitness‚ good nutrition‚ stress management‚ and avoidance of health hazards such as smoking and are striving for the
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[pic] MARKET STUDY ON BRITANNIA PRODUCTS IN GUMIDIPOONDI By KUMAR. D (Reg No: 875144232) of rec A PROJECT REPORT Submitted to the FACULTY OF MANAGEMENT STUDIES In partial fulfillment of the requirements For the award of the degree of MASTER OF BUSINESS ADMINISTRATION MAY 2012 Mepco Schlenk Engineering College Department of Management Studies MBA –Main Project December 2012 – April 2012 BONAFIDE CERTIFICATE
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Literature Review 1 Jennifer McReynolds Northcentral University Literature Review 1 Research in the area of personality theory has numerous multifaceted concepts. Individualism and collectivism are two of these concepts. Another major concept that must be considered is Michel’s critique. The use of both microcontexts and macrocontexts aid in the understanding of personality theories. Personality also can be understood through the concept of modern interactionism. Understanding how human personality
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www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 4‚ No. 2; April 2012 Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision – Making Process Camelia Mihart (Kailani) Academy of Economic Studies Piata Romana No.6‚ Bucharest‚ Romania Tel: 40-731-338-803 Received: February 10‚ 2012 doi:10.5539/ijms.v4n2p121 Abstract Integrated marketing communication (IMC) is one of the most controversial areas of research‚ the concept marking a constant
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APJRBM Volume 1‚ Issue 3 (December‚ 2010) ISSN 2229-4104 CONSUMER PERCEPTIONS AND BEHAVIOUR: A STUDY WITH SPECIAL REFERENCE TO CAR OWNERS IN NAMAKKAL DISTRICT Dr. S. SUBADRA‚ Assistant Professor in Management Sciences S. N. S. College of Engineering Coimbatore. Pin Code – 641 107. Tamil Nadu State‚ India. Dr. K. M. MURUGESAN‚ Assistant Professor in Business Administration Alagappa Government Arts College Karaikudi. Pin Code – 630 003. Tamil Nadu State. Dr. R. GANAPATHI‚
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Impact of Promotional Strategies on Consumer Buying Behavior: A case study of Hollister Co. SUBMITTED BY: NOWSHAD MOURIN SHAWON LSC ID: L0044SZSZ1010 UWIC ID: ST20029903 NOWSHAD MOURIN SHAWON L0044SZSZ1010 SUPERVISOR ELLIE SEMSAR Page 0 Declaration: This dissertation is submitted in part fulfilment of the BA (Business and Management Studies). I confirmed that‚ this dissertation is a product of my own work and is not the result of anything done in collaboration. I agree that this dissertation
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Principles of Consumer Behavior: Consumer behavior is dynamic. It involves thinking‚ feeling as well as actions of consumers‚ consumer groups and society. The study of consumer behavior looks at how people buy‚ what they buy‚ when they buy and why they buy it. It examines the buyer decision process‚ both individually and in groups. It also examines characteristics of individual consumers such as demographics and behavioral variables in an attempt to understand people’s wants and assess consumer influences
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Disclosures About CSR Practices: A Literature Review Kavitha W * and Anita P ** Corporate Social Responsibility (CSR) is now prominent and evident more than ever due to the emphasis laid on businesses regarding environmental‚ social and ethical issues. The level of CSR activities of the firms is made known to public only through the disclosures. This paper reviews the literature on CSR disclosures and the effect of these disclosures. There are various factors which determine the extent of
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