of an off-price retailer? Individual Work (35 points) The following assignment allows you to analyze the Mall of America. You will have the opportunity to develop strategies designed to assist the Mall of America in acquiring new customers. Please read the "Mall of America Shopping and a Whole Lot More" case study (pages 313-315). After reading the case‚ please answer the following questions: 1. Why has the Mall of America been such a marketing success so far? 2. What specific
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Starbucks: Delivering Customer Service Case synopsis: Baldwin‚ Bowker and Siegl were masterful in opening the coffeehouse in Pike Place Market. Schultz was doubly masterful in taking Starbucks to an unprecedented level. As of 2002‚ this familiar household name had a total of 4500 stores which is impressive considering in the ‘80s it had about 100 stores in Chicago and the Northwest. Schultz had his eye on Wall Street although they were incredulous about selling gourmet coffee in a paper cup
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Auditor Independence and Non-Audit Services: A Literature Review Vivien Beattie University of Stirling and Stella Fearnley University of Portsmouth TABLE OF CONTENTS Page List of tables and list of figures About the authors v vi List of abbreviations vii Executive summary ix Part 1 Auditor independence 1 Introduction 2 1 1.1 The role of audit in regulating capital markets 1 1.2 The ‘problem’ of non-audit services (NAS) 1 1.3 The current UK regulatory and professional environment
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. Literature review: A literature review discusses published information in a particular subject area‚ and sometimes information in a particular subject area within a certain time period. A literature review can be just a simple summary of the sources‚ but it usually has an organizational pattern and combines both summary and synthesis. A summary is a recap of the important information of the source‚ but a synthesis is a re-organization‚ or a reshuffling‚ of that information. It might give a new
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1. Roots in Philosophy (e.g. john locke) II. Emergence A. Treatment of Mental disorders 1. Pinel (1745 – 1826) – disorders as illness 2. Itard (1774 – 1838) – wild boy of Aveyron interested in how children develop towards the end of the 16th century‚ a child is found in Aveyron and is captured by hunters people were interested in seeing how a child in nature would develop will the child have an innate idea of god? Itard proposes to teach the child by changing the focus of education.
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business. • To estimate customer value proposition. 4) Context /Background- 4.1) Introduction – While Cloud Computing is at the top of its hype cycle (Gartner‚ 2009)‚ it is also real today. It is important to think of cloud computing‚ not only as technology‚ but also a new model for consuming services. Cloud computing is also a potentially disruptive opportunity to existing business models. It enables new and emerging IT services‚ software and communication service players to introduce competitive
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Period 6 Cuba Known as the first island Christopher Columbus landed on in 1492 claiming the discovery of America‚ Cuba was already inhabited by native Indians. Most of the native Indians soon died off due to disease brought over by the European sailors and settlers. The island came under Spanish rule and African slaves were brought in to work the coffee and sugarcane plantations that supplied a third of the world’s demand at that time. Havana became the capital city from which annual treasure
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AO4 Planning Customer Service Standards Planning customer service standards is important for both the company and the customer as it ensures that the service received is consistent throughout the company. It is important to show consistency throughout the company as it ensures that everybody knows the standard of the service to be given and prevents poor customer service from being carried out which can affect the company. Another reason why it is important to set customer service standards is
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Customer Service in Robi EXECUTIVE SUMMARY: This report is prepared on the basis of my three-month practical experience at RobiAxiata Limited. This internship program helped me to learn about the practical scenario of a Telecommunication Company. RobiAxiata Limited is a dynamic and leading countrywide GSM communication solution provider. It is a joint venture company between Axiata Group Berhad‚ Malaysia and NTT DOCOMO INC‚ Japan. RobiAxiata Limited‚ formerly known as Telecom
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skeptics where dubious regarding the product’s breakthrough success‚ customers found the price a small drawback next to great service and friendly ambiance and gladly cashed out upwards of a dollar for a single cup of coffee. The product line was simultaneously evolved‚ with a new warm beverage hitting stores at least once every holiday season. Over the years‚ the Starbucks experience was adopted by a far wider range of customers than the initial upscale 25-44 female white collar coffee lover. This
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