returns on investment (Bezjian-Avery‚ Calder & Jacobucci‚ 1998). However‚ in contrast to this‚ other studies suggest that social media is still limited in its power to be used as an effective marketing tool (Schultz & Peltier‚ 2013). Through out the review‚ the views on the effectiveness of the marketing communications tool will be presented while highlighting the supporting and opposing arguments. Social media can
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LITERATURE REVIEW 2.1. Concepts 2.1.1. Marketing Strategy Marketing strategy is a long-term course of action designed to optimize allocation of the scarce resources at the disposal of a firm in delivering superior customer experiences and promote the interests of other stakeholders. Scarce resources include monetary capital‚ human capital‚ technology‚ time. Beside‚ Marketing strategy is intimately tied with strategic planning – the process of creating a firm’s strategy. However‚ marketing strategy
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Literature Review on Homeless families with young children Instructor: James Krewman April 15‚ 2008 Overview of homelessness regarding families and children Homelessness isan international social problem but the United States and other developed nations seem to agree on its definitions; researchers have categorized homelessness as either being literal or precarious. The literal definition seem to refer to the most commonly seen forms of homeless. Meaning‚ those who are without a home‚ that
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Literature Review For the purpose of this study this literature review will analyze improving student attendance through building a family connection through parental involvement. If students are in school on time everyday then learning takes place. By building a family connection which highlights the importance of attendance‚ this will lead to improving student performance on standardized test‚ Massachusetts Comprehensive Assessment Systems/Scholastic Reading Inventory (MCAS/SRI)
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behaviour‚ such as alcohol fuelled violence. This literature review will explore the academic readings‚ that help assist identity key issues relating to a criminology perspective of alcohol related problems. Ergo‚ based on past research from the academic readings this literature review will explore prevention strategies that help reduce social harm to the individual and the community‚ and also the consequences that alcohol can lead to. Also‚ this literature review‚ has identified gaps within the academic
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Network Pricing - A Review of the Literature Mcandrews‚ James J. Federal Reserve Bank of New York‚ Citation Information: Review of Network Economics. Volume 2‚ Issue 2‚ Pages –‚ ISSN (Online) 1446-9022‚ DOI: 10.2202/1446-9022.1023‚ June 2003 Publication History: Published Online: 2003-06-01 Automated teller machines (ATMs) have altered the relationship between banks and their depositors‚ as well as the competitive relationships among banks. In this paper‚ I survey the literature to describe the ways
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LITERATURE REVIEW 1.0 Introduction The purpose of this chapter is to describe the concepts of sustainability and the important roles that institutions of higher education play in this arena. The literature review is important as it sets the context for the research and provides framework for the methodology. The general topics to be covered include: defining sustainability‚ an analysis of sustainability‚ the role that sustainability plays in higher education‚ environmental literacy‚ citizen
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Reviews of Related Literature This chapter presents the different readings‚ literature and studies that are closely related to adolescent stress and response. These were gathered from books and internet materials. Adolescence is typically a time of great strain on the body‚ mind and emotions. According to E.A. Peel (Essentials of Educational Psychology)‚ “The adolescent is beset by problems of divided loyalties‚ accentuated by the lack of adult privileges and responsibilities. He thus appears excessively
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Literature Review Keith A. Cunningham Grand Canyon University Family Health Promotion NRS-429V Dawn Peters November 07‚ 2010 Literature Review A review of nursing literature was conducted using the Grand Canyon University online library. The literature was reviewed looking for references to health promotion at the primary‚ secondary‚ and tertiary levels. From the review some questions were answered regarding the nurse’s role in promoting health to the public. Health promotion can be defined
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Marketing and Food This literature review will focus on exploring marketing strategies employed when selling food. I will be looking at what influence these marketing strategies have on consumers decision making process and the effectiveness of these strategies. It is clear that consumers don ’t all buy the same things and I am interested to find out what causes this difference in product selection. There are many things that can influence these decisions‚ from the placement of products or the
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