Impact of Information Technology in Store Operations Research paper Submitted by: - Jigar Mehta Roll no.21 PGDM-RM 2nd year 2007-2009. Impact of Information Technology in Store Operations Introduction: Retailing is a “technology-intensive" industry. It is a well-known fact that the retail industry always works on razor thin margins and the key to survival lies in optimization of resources both in space and time dimensions as well as maximization of customer satisfaction. Successful
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Retail Manager as TrainerBy Malcolm Fleschner‚ Monster Contributing Writer Since founding The Friedman Group‚ a global retail consulting and training organization‚ in 1980‚ Harry Friedman has heard plenty of excuses from retail store executives who refuse to provide much training to their front-line store employees. One of the most common is: "What if I train them‚ and they leave?" Friedman says this is the exact opposite approach they should take. He suggests a better question is‚ "What if I don
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Introduction Since the mid 1950’s the quantity of studies into shopping behaviour has accelerated greatly. Store atmospherics and environments have changed monumentally over the past half century. Modern store managers are constantly looking at new ways to improve a shopping experience‚ rather than purely focusing on the product on the shelf. The type of shoppers attracted to a store may also differ to the types of shopper attracted to a product. At no point over the last fifty years of shopping
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Standards of a Retail Store Working in a retail store takes a lot of organization and great customer-employee relation. For that reason‚ we have rules and policies. To have a good customer service a retail store needs a floor plan. At American Eagle we have three different areas‚ the sales floor‚ the fitting room area‚ and the register area. The first area is the sales floor. The sales floor is the most important area. Because it is the time we create the relation between the customer and de employee
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Literature Review on Marketing Strategies Posted on December 22‚ 2011 by bernard Leave a comment Research conducted by Cuthbertson & Bridson (2006) highlights the specific marketing strategies employed by retailers to increase customer loyalty. The research presents the internet as a potential medium of driving loyalty in the consumers. Fiorito & Laforge (1984) on the other hand have conducted a research on smaller retailers and what kind of marketing strategies they have employed to stay
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Evaluating two successful stores and two unsuccessful stores The retail industry is extremely competitive particularly during the current economic conditions when customers have limited spending power (Bloomberg‚ 2009). Therefore‚ it is crucial that the business owner assess all of the factors which determine the profitability of a store. Since the financial figures are unavailable for all of the different outlets‚ the success of the store will be assessed using the same physical factors which
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----A STORE FOR YOU The name of the store is Sonics A store for you. This store sells many different kinds of things such as clothes‚ accessories‚ shoes and many more things. The target market of this store is: that it sells to all age groups (from newborn to older people) and all genders. Product and Service Management The sales are located at the back of the store. It is in the back because people have to go through the entire store to get
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Germany has in all 2500 stores. * Internationally Aldi has 9800 + stores which are present in Denmark‚ France ‚ U.K‚ Austria ‚ Australia ‚Hungary ‚Switzerland to name a few. ABOUT ALDI * Aldi specializes in staple items‚ such as food‚ beverages‚ toilet paper‚ sanitary articles‚ and other inexpensive household items * Many of its products are own brands‚ with the number of other brands usually limited to a maximum of two for a given item. * This increases sales for each article‚ and
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Hansel and Gretel is a retail shop located in Dzowulu that sells candy to its customer. Since the beginning of the year‚ Hansel and Gretel has being experiencing a fall in their sales which is most retail shops sometimes experience. The firm can increase their sales through the use of many strategies such as location retail‚ promotional retail‚ diversification retail‚ relationship retail and pricing retail strategies. Retail Location Strategy The location of a shop is one of the most important
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is made‚ ask students to concentrate on the specific aspects of retail strategy‚ such as: (1) intended target market of the retailer; (2) nature of merchandise and services and the specific consumer needs sought to be satisfied; (3) product variety and assortments carried; (4) store location strategy; (5) pricing strategies; (6) specific service strategies; (7) strategies designed to attract and retain customers; and‚ (8) strategies specifically designed at gaining a long-term advantage over competitors
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