MASTER OF SCIENCE IN STRATEGIC MANAGEMENT COURSE: RESEARCH METHODS LEVEL: 1.1 LECTURER: DR MAMIMINE ASSIGNMENT 1 Conduct a five page Literature Review on the following topic “Sales promotion and Organisational Effectiveness in the beverage industry in Zimbabwe” Objectives of the research study To see how much the promotional activities are successful in popularising the Coca Cola and pulling the consumers
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problem which affect big Companies : the conflict between old style and new school of thought. We analyze Zara’s information Technology strategies and the diatribe between Salgado‚ The Head of the Department and Sanchez ‚ his assistant‚s concern upgrading the operating system and the implementation of a new IT system to fulfill the needs of a fast growing retail chain. Despite the fact that Zara is over performing in their core business and that they are not showing big problems inside their structure
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Controversy over Indian retail reforms A horticultural produce retail market in Kolkata‚ India; produce loss in these retail formats is very high for perishables Critics of the Indian retail reforms announcement are making one or more of the following points:‚[50][51] Independent stores will close‚ leading to massive job losses. Walmart employs very few people in the United States. If allowed to expand in India as much as Walmart has expanded in the United States‚ few thousand jobs may be created
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Retail Location Strategies Learning the New Rules for Site Selection Will Keep You Ahead of the Game. Nationwide‚ the retail sector enjoyed robust growth during the first half of the decade‚ due in great part to the continued expansion of big boxes. The excitement‚ however‚ is dying down‚ as several category-killer retailers experience slowing sales. The once-zealous players are becoming more cautious‚ and once again the rules of the game are changing for developers and commercial brokers.
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Literature review Definition of marketing strategy There are a lot of authors speak about the marketing strategy‚ the marketing strategy is very important in business‚ it can lead the firm towards attractively economic opportunities which are adapted to their imagination and know how to provide a potential to help the company grow and earn more profits (Lambin‚1997). If we want to have good marketing strategy in the firm‚ we need to understand the strategic situation confronting in an organization
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Effective Retail through Customer Service – The Impact of Sales Staff in Different Types of Retail Format Sandeepan Majhi Saurabh Chopra Somnath Guha Sarkar Post Graduate Program In Fashion Management Studies (2006-08) National Institute of Fashion Technology Bangalore Acknowledgement Success is 99% perspiration and 1% aspiration‚ has been proved that during our study of the project. The one percent aspiration of ours has been brought to life by the guidance and efforts of
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experience for their own benefit as well as IBM’s. To achieve this objective‚ IBM’s learning strategy is to: • Invest in strategic learning initiatives that have the highest impact on business results as measured by business results and personal outcomes • Leverage the intellectual capital of IBM employees‚ through collaboration‚ to grow the knowledge base • Advance learning design to provide effective and robust learning experiences that speed the transfer of knowledge to employees‚ Business
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Title: Retail Store Manager Job Summary: Manages sales activities of establishments. Directs staffing‚ training‚ and performance evaluations to develop and control sales program. Coordinates sales distribution by establishing sales territories‚ quotas‚ and goals and advises dealers‚ distributors‚ and clients concerning sales and advertising techniques. Assigns sales territory to sales personnel. Analyzes sales statistics to formulate policy and to assist dealers in promoting sales. Reviews market
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Sales Strategies For J.C. Penney BASED ON RECENT INDUSTRY INFORMATION FROM VARIOUS INTERNAL AND EXTERNAL SOURCES Sales Strategies For J.C. Penney BASED ON RECENT INDUSTRY INFORMATION FROM VARIOUS INTERNAL AND EXTERNAL SOURCES Prepared for Myron Ullman‚ CEO J.C. Penney 6501 Legacy Dr. Plano‚ TX 75024 Prepared by Adrienne Pham Starlena McBride Allison Ji Zack Lipot Lawrence Sanchez Ankit Patel Tiffany Vo May 14‚ 2013
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non-financial firms between January and October totalled $69.5 billion‚ up 20 per cent from a year earlier. The ministry said about 90 per cent of the total outbound investment went to five industries: commercial services‚ mining‚ wholesale and retail‚ manufacturing and construction. China’s outward investment in the real estate sector rose 95 per cent to $1.7 billion‚ while investment outflows into construction surged 426 percent during .. Read more at:
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