MP A R Munich Personal RePEc Archive Strategic Marketing. A literature review on definitions‚ concepts and boundaries Jorge Mongay Autonomous University of Barcelona‚ SBS Swiss Business School 2006 Online at http://mpra.ub.uni-muenchen.de/41840/ MPRA Paper No. 41840‚ posted 9. October 2012 20:07 UTC WORKING PAPER. JM-A1-2006 STRATEGIC MARKETING: A LITERATURE REVIEW ON DEFINITIONS‚ CONCEPTS AND BOUNDARIES. Dr. Jorge Mongay Autonomous University of Barcelona (UAB) & SBS
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| | Literature Review People do suffer from loss and grief at some point of time. Loss and grief can occur at homes or at workplace but both leave a significant effect on the person. Personal losses may include death of a close one‚ suicide‚ divorce‚ accident etc. Work place loss and grief would take place in case of termination‚ death of a co- worker
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Literature Review What is E-learning? “E-learning” is a broader term used to represent the electronic or technological way through which education is delivered. It may encompass all aspects of machine-based learning and technology-enhanced education‚ such as online learning‚ web-based learning‚ computer-aided learning‚ and electronic books and course materials. In addition‚ those more conventional methods of at-distance education delivery can also be included in the category of E-learning‚ such
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Literature Review When dealing with patients’ sensitive medical records‚ it’s always important how one also deals with medical images that should also be kept private. Health Insurance Portability and Accountability initiated on April 14‚ 2013 by the federal government‚ establishes all relevant standards to address the issue of privacy protection. The HIPAA requires for integrity and confidentiality in all of current‚ previous and future from hospitals‚ doctors‚ and other relevant professionals
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LITERATURE REVIEW Definition of ’Brand Awareness ’ The likelihood that consumers recognize the existence and availability of a company ’s product or service. Creating brand awareness is one of the key steps in promoting a product Brand Awareness is the extent to which a brand is recognized by potential customers‚ and is correctly associated with a particular product. Expressed usually as a percentage of target market‚ brand awareness is the primary goal of advertising in
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the hospitals such as interdisciplinary rounds and medical rounds‚ but these are done perhaps daily or a few times a week. It is the focus of this paper to address three relevant headings related to nursing hourly rounding through research literature and review. With hourly rounding‚ nurses can independently initiate and perform tasks. Additionally‚ nurses can utilize the nursing process and apply it as frequently as every hour. For example‚ after medicating (implementation) the patient with
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business have web presence‚ some of people think that website is just a commercial requirement but others think that it is mandatory to run their company activities. These different theories about internet have been discussed a lot in recent marketing literature. In the past decade marketers have been arguing about the role of internet in marketing. In the start marketers used internet as communication tool but as time passed they realized the true potential of internet and the idea of Internet marketing
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INTRODUCTION: Profile of students: 2014 was the year‚ which saw an increasing number of students of XLRI batch‚ belonged to Generation Z. The current students are the ones who were born into a digital world and they find it difficult remembering a time without the Internet‚ laptops and most importantly mobile phones. Also‚ they are used to process huge amounts of information using high speed Internet. Since this generation has spend an increasing amount of time interacting on social media than
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Review of Literature on Abortion in the Family Abortion is a very controversial subject that has been continuously argued over for the past few years and probably for many more years to come. Women who are making the decision are effected emotionally‚ mentally‚ and physically since their bodies are going through many changes which it is not accustomed to. The main controversy is‚ who’s right is it to abort? Many will argue and say it is the woman’s right to chose what she does with her own
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myopia concept to promote strategic agility. Journal of Strategic Marketing ‚ 17 (2)‚ 139-148. Len Tiu Wright‚ C. J. (2008). Marketing Myopia. Journal of Marketing Management ‚ 24 (1-2)‚ 131-134. Levitt‚ T. (1960). Marketing Myopia. Harvard Business Review ‚ 138-149. N. Craig Smith‚ M. E. (2010). The New Marketing Myopia. Journal of Public Policy & Marketing ‚ 29 (1)‚ 4-11. Ozment‚ M. L. (2000‚ November - December). Beyond Marketing Myopia: The Service of Small Railroads. Business Horizons . Philip
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