FINDINGS From the study‚ we have come to know that most of the respondents have job satisfaction; the management has taken the best efforts to maintain cordial relationship with the employees. Due to the working conditions prevailing in this company‚ job satisfaction of each respondent seems to be the maximum. From the study‚ we also have come to know that most of the employees were satisfied with the welfare measures provided by R.K.INDUSTRY the employees of R.K.INDUSTRY get more benefits compare
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LUXURY BRAND MARKETING What is LUXURY? While the word ‘luxury’ is used in daily lives to refer to certain lifestyle‚ the underlying construct’s definition is consumer and situation specific. If you earn less than 15000 a month‚ a pair of reebok shoes would be a really big luxury item for you. On the other hand‚ if you are going to a party with some big-wigs a $100‚000 car may not be a luxury. The word luxury originates from the Latin term “luxus” signifying‚ “soft or extravagant living‚ indulgence
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1. Roots in Philosophy (e.g. john locke) II. Emergence A. Treatment of Mental disorders 1. Pinel (1745 – 1826) – disorders as illness 2. Itard (1774 – 1838) – wild boy of Aveyron interested in how children develop towards the end of the 16th century‚ a child is found in Aveyron and is captured by hunters people were interested in seeing how a child in nature would develop will the child have an innate idea of god? Itard proposes to teach the child by changing the focus of education.
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Has the brand done a great job wit relationship marketing: marketing‚ experiential marketing to one-to-one marketing? What did the brand do? Why was it effective? Could others learn from that? Nokia has done a really great job with relationship to marketing. In order to explain this‚ we will explain the general strategy that this Brand uses for its products‚ then the activities they have taken along with some specific examples. Later on we will see the results of this marketing‚ its effectiveness
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1.1 What is brand Malaysia? A country’s brand can emit a positive or negative aura over all the country’s products and services. Our perception of a place can influence investment‚ tourism and purchase decisions. Brands‚ innovation and world class quality helps elevate the perception of Malaysia goods and services shows clear proof that Malaysians and their corporations can compete on a global stage. Branding is‚ after-all‚ a mind game. A brand‚ whether it is a product or a nation is a collection
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company and the owner of the BVLGARI brand: it performs coordination activities in the areas of product development‚ marketing‚ finance‚ information systems and management of human resources of the Bulgari Group. This report seeks out to analyse the various branding policies of BULGARI from both a strategic and tactical perspective in terms of adaptation versus standardisation. It will discuss in detail the various theories of globalisation followed by the brand with main focus on Theodore Levitt’s
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Globalization leads to cultural globalization and makes the impacts on local cultures. The conflicting between global culture and local cultures is a controversial topic which leads to the divergent position on cultural hybridization and homogenization. Cultural homogenization refers to the effects of globalization and aims to argue that foreign elements‚ particularly elements of dominant cultures‚ are replacing local elements. In contrast‚ cultural hybridization is the concept of combination between
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Data breaches is a term that our society is becoming all too familiar with. They have been occurring more often throughout the past couple of years. An article titled “Data Breaches Keep Privacy & Security Lawyers Increasingly Busy and Looking for Recruits” written by Steven T. Taylor (2012) states “those in the business of cybercrime and protecting against cybercrime may think of 2011 as the year of the breach.”(p. 2) Cyber security has always been a big issue but the more breaches there were the
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From: Caferoma’s Marketing Manager‚ To: Caferoma’s Managing Director‚ Mario Cumino Subject: Caferoma’s problems Dear Mr. Cumino‚ we want to inform you about a recent meeting of our employees. We came to the following conclusions: 1) We should change the brand image‚ because it will really help to attract new customers. It is important to not only produce high quality coffee‚ but also nicely presented it to consumers. Therefore‚ we should hire designers and PR agents whose help us with creating
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Trading is done in three ways 1. Cash trading 2. Spot trading 3. Derivative trading The NSE trading system called National Exchange for Automated trading (NEAT) is a fully automated screen base trading. It is online and nationwide trading system. It adopts the principle of an order driven market. In this system a member can punch into the computer quantities of securities and prices at which he likes to transact. The transactions are executed as soon as it finds a matching sale or buy order
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