This article focuses on hyperacusis is‚ how it works‚ and the different treatment approaches based on what is currently known. Hyperacusis is defined as “ unusual tolerance to ordinary environmental sounds and‚ more pejoratively ‚ as consistently exaggerated or inappropriate responses to sounds that are neither threatening nor uncomfortable loud to a typical person‚” (Baguley 2003) I learned in class that due to cochlear hearing loss caused by the loss of outer hair cells‚ patients have a smaller
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Momordica charantia The phytochemical prospection of the fresh and dried leaves extracts‚ fruits‚ seeds‚ and bark of the plant contains resins‚ alkaloids‚ flavonoids‚ glycosides‚ steroids‚ terpenes‚ cardiac glycoside‚ saponins having various medicinal importance viz. anti-HIV‚ anti-plasmodial‚ shigellocidal‚ anti-diarrheal‚ anti-septic‚ anti-bacterial‚ anti-viral‚ anti-inflammatory‚ anti-microbial‚ hypoglycemic‚ antioxidant‚ analgesic and hepatoprotective properties. PubMed.gov http://www.ncbi
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The effectiveness of advertising: a literature review Elisabetta Corvi Associate Professor of Economics and Business Management University of Brescia corvi@eco.unibs.it Michelle Bonera (corresponding author) Assistant Professor of Economics and Business Management University of Brescia +39 333 2341484 mbonera@eco.unibs.it Abstract The aim of the paper is to propose a simple approach to monitor and control the encoding phase‚ too often neglected by the doctrine and operators
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A CRITICAL LITERATURE REVIEW James E.Tillotson .2002‚ Fat and Getting Fatter! What Is the Food Industry’s Role?‚ Nutrition Today‚ vol. 37‚ no. 3‚ pp. 136-138 Stephen Leeder .2007‚ The obesity pandemic: a brilliant test of political capability‚ Online opinion - Australia’s e-journal of social and political debate‚ Available from: http://www.onlineopinion.com.au/print.asp?article=5929 [ Accessed: July 5 2007 ] In the public debate‚ the increasing rates of obesity have been assumed to be
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Business review demonstrates that there are a few investigations of components or factors that impact the business performance of telecommunication companies in the region. However‚ there is no effort at a comprehensive study of the telecommunication organisation in Malaysia. Thus‚ this study endeavours to discuss and dedicates to critical assessment and evaluation of business performance of Digi Telecommunications. The review of related literature is fundamental in order to provide a comprehension
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CHAPTER 2 – LITERATURE REVIEW In pursuing this research‚ there are several studies that have made significant contribution in designing the research. The following literature reviews attempt to demonstrate and support the hypothesis. In a research article by Rhodri Thomas and Vicky Harris (2000)‚ titled ‘Teaching quality and staff researches are there connections’. It is a descriptive analysis where the author asses the idea where much energy and finance has been expended by successive governments
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we do.” (“Colgate world of‚” 2011). Colgate presents products in the line of household and personal care such as laundry detergents‚ health care products and Hill pet food. The case‚ Colgate ’s Distasteful Toothpaste‚ deals with ethical issues associated with Colgate’s repugnant toothpaste brand named Darkie. The term ethics refers to accepted principles of right and wrong that govern the conduct of a person‚ the members of a profession‚ or the action of an organization. Because it
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Literature Review The Literature Review represents relevant literature and theories which this research focuses on. Social media is defined as “the use of technology combined with social interaction to create or co-create value” (Jantsch‚ 2008). It is an emerging channel for marketing around the globe. In the modern days where social media is widely used‚ what needs to be communicated to the customers is‚ in a way‚ determined by them (Kietzmann‚ Hermkens‚ McCarthy‚ & Silvestre‚ 2011‚ p. 242)
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Forecast Evaluation of Toothpaste Market in China‚ 2011-2015 Research and Investment Forecast Evaluation of Toothpaste Market in China‚ 2011-2015 (Excerpt) Huidian Research Publication Date: May 2012 (Excerpt) Research and Investment Forecast Evaluation of Toothpaste Market in China‚ 2011-2015 11. Consumer Market Analysis of China’s Toothpaste Industry 11.2 Target Consumer Group Research of Toothpaste Products 11.2.3 Consumer Views to Demanded Suitable Toothpaste Type Fig. 40 Demand
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Running head: A LITERARY REVIEW OF CELEBRITY ENDORSEMENT Celebrity Endorsement in Mass Media Advertising Brands Celebrity endorsement in mass media advertising has become a very beneficial phenomenon for many countries and has significantly increased in the past decade‚ and should be the main principle of brand communications since it is the key to marketing success. Any product that is displayed in a television commercial or magazine advertisement by a corporation that uses a celebrity or
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