Article 1 : Writing a Literature Review What is a Literature Review? A literature review is a survey and discussion of the literature in a given area of study. It is a concise overview of what has been studied‚ argued‚ and established about a topic‚ and it is usually organized chronologically or thematically. A literature review is written in essay format. It is not an annotated bibliography‚ because it groups related works together and discusses trends and developments rather than focusing
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How to write a literature review . In order to write the literature review effectively‚ you will need to understand first the purpose of the literature review. Why is it necessary to write a literature review? The main purpose of the literature review is to provide an overview of relevant literature published on a research topic. It is therefore important that you have a clear idea of the topic or question that you would like to be enlightened on. This is the reason why you need to write your
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worldwide and identify common therapeutic areas to allow for focused interventions‚ because off-label drug use can be a measure of the lack of knowledge concerning paediatric treatments. A secondary objective was to provide a brief review of efforts to date. A literature review of articles on off-label and unlicensed drug use in children involving general prescription samples was performed using Medline and Embase : A lack of harmonisation between the evidence‚ the information available to doctors‚ and
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Literature Review ‘Mobile marketing’ is a dynamic and cutting-edge channel of communication for marketing messages. Before evaluating whether there is a future for mobile marketing‚ it would be sensible to analyse the current literature in this area. To begin with‚ this paper will look into the growth of the mobile phone globally and how the term ‘mobile marketing’ has developed. From here‚ it is important to get an in-depth understanding of how consumers’ attitudes <TO WHAT?> contribute
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International Journal of Management Vol. 29 No. 3 Part 2 Sept 2012 207 Developing Effective Marketing Strategies for the Japanese Market: A Review of the Literature Shinichi Hirokawa Argosy University Tsai-Ling Wu Argosy University Japan‚ as the world’s third largest economy‚ continues to be attractive to international exporters and investors. It is our argument that the forces of change that led originally to new and bigger opportunities remain the same‚ despite surface differences
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Segmentation Analysis Literature Review To match the needs of costumers‚ consumers and producers‚ not only in case of private people but of businesses or companies‚ target marketing is needed. To obtain the particular market firstly a marketer has to prepare a market research‚ after which he segments the market‚ and then targets a single segment or series of segments‚ and finally positions within the segment(s). From these processes‚ I have chosen Segmentation Analysis as the topic of this essay
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Running head: LITERATURE REVIEW 1 Literature Review and Conceptual Framework Juvenile Diversion Programs/IPS Julie I Carter
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Colgate should have its own rights to make decisions in management. 4. It was not right for Colgate. During the negotiations‚ Colgate should have kept its own management rights to make decisions. They should have made their own decisions in its marketing strategy of this product name and logo. It is important for a company to
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Literature Review If you believe everything you read‚ better not read. (Japanese Proverb) [pic] What is a literature review? A literature review is an account of what has been published on a topic in the past. Its purpose is to inform the reader what has been established about a topic and what the strengths and weaknesses are. A literature review must be defined by a guiding concept and should not be a list of all the material that you can find (Porter‚ S. 2008‚ p.49). What is
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How to do literature review? My suggestion is the following steps 1) Source: Search for the academic papers by either (1) Web of Science or (2) Google Scholars. (see the last page) 2) Try to identify the papers that are either (1) very relevant‚ or (2) slightly relevant but important. You can read only the abstract to find out whether a paper is relevant or not. 3) A paper is important when: a. Published in top journals. See Page 2. b. Famous authors or authors working at top
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